Product and service innovation

This document provides an overview of the background, history, vision, goals, and product portfolio of Apple Watch. It also discusses the milestones and important events of Apple Watch.

RUNNING HEAD: Product and service innovation 0
APPLE
Product and service innovation

Product and service innovation 1
Contents
Background and history of Apple watch................................................................................................2
Vision/goals of Apple watch.................................................................................................................2
Product portfolio of Apple Watch.........................................................................................................2
Milestones and important events of Apple Watch.................................................................................3
Summary...............................................................................................................................................3
References.............................................................................................................................................5

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Background and history of Apple watch
The Apple Watch is a wearable technology for the wrist. The features of watch include
information about the foundation of Apple. The first edition of Apple Watch was released in
April 2015. The Apple Watch tracks daily activity, measures workouts and reassures healthy
routines (Kahn 2018, p.453-460). The Apple Watch tracks the accurate fitness and relies on a
wireless connection to an iPhone. Apple Watch was presented by CEO Tim Cook in
combination with iPhone6. Officially it was released in April 2015 with the shifting focus to
fitness oriented features. The goal of the company is to enhance the uses of iPhone with
some additional features (Guler, Gannon and Sicchio 2016, p.3-10). The Apple Watches is
the most valuable segment of Apple and accounts for 60% of the market value.
Vision/goals of Apple watch
It is the vision of Apple watch to change the way people live their life. It has impacted the
lives of people in a significant way. It is even accessible for VoiceOver users and has
prominent options for the users. The vision of Apple Watches pushes the continuous growth
despite facing challenges in the competitive landscape. The company believes in making
great products and continuous innovation. It does not settle anything less than excellence
(Jung, Kim and Choi 2016, p.899-905). The company is even identified for the user friendly
and easy to use products which has role in improving routine activities. The Apple Watch is
the company’s first wearable gadget. It will also increase trend towards the health related
wearable gadgets.
Product portfolio of Apple Watch
The product portfolio of Apple comprises the following:
Apple watch 1 generation: Two versions are available in the 1 generation of Apple watches,
38mm and 42mm. it was released in 2015. It costs somewhere between the US $350-$10,000
depending upon the model.
Apple watch series 1: It was released in 2016. The series 1 featured an improved processor
and rest features were same as first generation watch. It did not have cellular connectivity.
Apple watch series 2: The series 2 was launched in 2016. It was an upgraded model and
comprised a GPS, a brighter display and a great dual-core processor.

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Apple watch series 3: It was launched in 2017. This edition was more influential as it
allowed taking a call, stream music, interacting with Siri and more.
Apple watch series 4: The series 4 comprises ground-breaking features like emergency SOS,
fall detection and ECG generation.
Milestones and important events of Apple Watch
Apple is seemed to be enjoying substantial success in the rollout of watches. It has become
most profitable product of Apple. According to Reeder and David (2016, p. 269-276) the
watches have created milestones by making huge profits on the basis of the simple
technology. The Apple watch is more than a timepiece as it is regarded as fitness tracker,
fashionable accessory and communication tool (Reeder and David 2016, p. 269-276). The
watches have ability to make payments in addition to talk and test. The launch of iPhone 6
and iPhone 6 Plus was an important event as Apple watch series was also launched on the
same day. It also assured the continuation of the Apple series (Ernst and Ernst 2016, p. 49-
58).
Summary
The watch series of Apple claims more product awareness than the competitors. The daily
activities can be tracked through the Apple watches along with measuring workouts. It also
reassures healthy routines. The watches rely on the wireless connection to an iPhone. It is the
aim of Apple to enhance the uses of iPhones by additional features like watches. It increases
the utility of the phones. The Apple Watches is regarded as the most profitable segment of
Apple as it accounts for 60% of the market value. Apple has been successful in
accomplishing its vision of changing the way people live their life. The company believes in
continuous innovation and offers the user friendly products. The growth is attained by the
company through the great products. The products of Apple have role in improving the daily
activities. The Apple watches have increased the trend towards the health related wearable
gadgets. The Apple watch 1 generation was first innovation of the company in watches. This
innovation continued to Apple series 1, 2, 3 to 4. The Apple watch series 4 comprises the
most advanced the features. According to Abt, Bray and Benson (2018, p.1447-1452), series

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4 tells the hear rate along with the emergency SOS. It offers the seamless experience on the
largest display. It helps to the customers in connecting more than ever. It can be even paired
with the reliability and speed of Verizon’s 4G LTE network (Bray and Benson 2018, p. 1447-
1452). The Apple watches have even changed the habits of people in some fields and has
transformed itself as a most outstanding brand in the world.

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References
Abt, G., Bray, J. and Benson, A.C., 2018. The validity and inter-device variability of the
Apple Watch™ for measuring maximal heart rate. Journal of sports sciences, 36(13),
pp.1447-1452.
Ernst, A.W. and Ernst, C.P.H., 2016. Success comes to those who are successful: the
influence of past product expectation confirmation on smartwatch usage. In The Drivers of
Wearable Device Usage (pp. 49-58). Springer, Cham.
Guler, S.D., Gannon, M. and Sicchio, K., 2016. A brief history of wearables. In Crafting
Wearables (pp. 3-10). Apress, Berkeley, CA.
Jung, Y., Kim, S. and Choi, B., 2016. Consumer valuation of the wearables: The case of
smartwatches. Computers in Human Behavior, 63, pp.899-905.
Kahn, K.B., 2018. Understanding innovation. Business Horizons, 61(3), pp.453-460.
Reeder, B. and David, A., 2016. Health at hand: a systematic review of smart watch uses for
health and wellness. Journal of biomedical informatics, 63, pp.269-276.