Product and Services Development

Product and Services
Development

Contents
INTRODUCTION.................................................................................................................................4
Portfolio- HUAWEI..............................................................................................................................4
Task 1....................................................................................................................................................6
Explanation of each of the NPD processes applied for new or improved product/service
development......................................................................................................................................6
Task 2....................................................................................................................................................8
Product Life-Cycle................................................................................................................................8
Task 3...................................................................................................................................................11
Market opportunity for the proposed product or a service...............................................................11
Using models such as 7Ps, Proposed marketing strategy.................................................................11
Synopsis of the competition and industry by using framework such as Porter’s 5 forces analysis.. 13
Financial overview..........................................................................................................................14
Task 4..................................................................................................................................................16
Conclusion...........................................................................................................................................18
REFERENCES....................................................................................................................................19

INTRODUCTION
Product and service development business as they help in higher growth. Huawei
Multinational Corporation headquartered in China. It the leading technology company, which
provides equipment’s consumer electronics smartphones etc. This report includes portfolio,
lifestyle cycle stages of the product, and recommendations. Development is essential in
business as it help in producing innovative as well as new product within the market.
Moreover it has been also seen that competition is rising with the blink of an eye and it has
become important to focus on services as well as product development with additional
changes (Tukker and Tischner, 2017). Huawei are being considered as top technology
company and is moving their products towards artificial intelligence. As they developing
robot services, more new smart devices with high end software.
With changing period of time, new products as well as services have been introduced
which has led to overall development and new opportunities. The increase of suppliers as
well as buyers have increased in importance of development within the industrial sector
which shows that it has become essential to be unique and innovative to achieve the goals and
objectives this competitive era. Market and technology is changing with rapid scale and
which also results in adoption of new changes as well as methods within the business sector.
The present report gives a brief knowledge about the chosen corporation and their product as
well as service development.
Portfolio- HUAWEI
PRODUCT EXAMPLES
Smartphones
Huawei p40 pro, Huawei p20, Huawei p30 etc.
Tablets
Huawei Mate Pad T8, Mate Pad LTE, Media Pad T5, Media
Pad M6 etc.

Wearable’s
Huawei Band 4, watch 2 sports, etc.
Smart band-4
Mobile accessories
Touch cover, protection cover, leather cover etc.
TV’S
Huawei vision X65, V55i, 4k UHD TV etc.