An Overview of Product Development

Running head: PRODUCT DEVELOPMENT
PRODUCT DEVELOPMENT
Student’s Name
University Name
Author note

1
PRODUCT DEVELOPMENT
Introduction – Description of the service
Stylect is an application that can be used by the consumers to choose appropriate outfit
for different occasions. It is difficult for some consumers to choose the correct apparel for
different occasions, hence they hunt for correct dresses and outfits which is highly tiring and
time consuming for the consumers. Therefore, with the introduction of Stylect applications, the
consumers will be able to choose the correct apparel for themselves suitable for different
occasions. Through Stylect applications, the consumers can shop online and get guidance
regarding the type of products that is suited for their body type and their need to match with
different occasions. Our group would like to introduce a mobile app which will help the
consumers to choose appropriate apparel for different occasions each time. This framework will
enable the target consumers to be leveraged by fashion mentor who can guide the consumers and
provide suitable advice to the consumers.
Competitor analysis
The online Apparel industry is highly competitive in the market. Stylect can face direct
competition with other online fashion apps such as spring, PS dept and ‘Like to know it’. These
applications also offer online shopping experience to the consumers. However, the Stylect app
provides mentor or fashion guide who can provide guidance to advice the consumers to choose
appropriate apparels as per their needs and demands. This is a competitive advantage of Stylect
app. This unique feature of the application might be a competitive advantage to the app. This is
an advantage that Stylect has over these competitors in the market. The fashion app can make the