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Product Development Approach - Doc

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Added on  2021-05-27

Product Development Approach - Doc

   Added on 2021-05-27

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Table of ContentsSection 1......................................................................................................................................................2Perceptual maps.......................................................................................................................................2Positioning and differentiation.................................................................................................................3Section2.......................................................................................................................................................4The current target market of Uber New Zealand.....................................................................................4Recommended market segment...............................................................................................................5Section 3......................................................................................................................................................6Product development approach................................................................................................................6References...................................................................................................................................................81 | Page
Product Development Approach - Doc_2
Section 1Perceptual mapsUber Figure 1: Perception Map of Uber in terms of brand recognition and demandThe companies with low brand recognition cannot create much demand for their services in themarket. Metlink though has higher brand recognition is unable to create demand in the market. 2 | Page
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