The Development of New Product

This article discusses the development of a new product, specifically a VR black box project, and its impact on encouraging young girls to take STEM subjects. It also explores the benefits of sponsoring the project for organizations like WiTWA and Kinetic IT.

Running head: PRODUCT DEVELOPMENT
The Development of New Product
Student’s Name:
Institution:

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Table of Contents
1.0 VR Project Background.............................................................................................................3
2.0 Problem Statement.....................................................................................................................3
3.0 Product.......................................................................................................................................4
4.0 Customer Profile........................................................................................................................7
5.0 Test Market................................................................................................................................7
6.0 Brand Strategy...........................................................................................................................9
6.1 Brand Recognition Increases...............................................................................................10
6.2 Enhancing Business Value...................................................................................................10
6.3 Addition of New Customers and Increase Employee Satisfaction......................................10
6.4 Generates Trust in the Market..............................................................................................11
6.5 Branding Supports Publicity................................................................................................11
7.0 Packaging of the Program........................................................................................................12
8.0 Product Launch........................................................................................................................12
8.1 Launching the Sponsorship with the External Company.....................................................12
8.2 KineticiT’s Progress updates Kinetic and impact................................................................13
9.0 Conclusion...............................................................................................................................14
References......................................................................................................................................16

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1.0 VR Project Background
The VR black box project is developed by voluntary young entrepreneurs and they are
developing a box that allows keeping all equipment in one place. It is easily portable equipment
that calls for not much effort in carrying from one point to another.
The developers of the black box are two high school students and they are developing the
product as part of their project. The aim of the project besides sales will target women and act as
a way of encouraging them to take part in all subjects in which they are currently not keen and
interested in them.
On completion of the project, they plan to take and showcase in high schools as a way of
encouraging the girl child to take STEM subjects in future in their careers. Through the
promotion of this VR black box project, girls will be encouraged that nothing is difficult or
impossible and STEM subjects can take them to space and get the feel and experience of space
just as other experiences.
2.0 Problem Statement
Competitive organizations are looking for a diverse workforce for maximum utility of
skills and add revenue and particularly women; however, there are few or no women in technical
areas. There is a need to get young girls in the field of STEM to study and prepare them for
STEM-related jobs (Hicks, 2019).
Studies indicate that women in a STEM subject are not well represented and it is found
that there are less than one-third of women in STEM graduate courses while between 12% to
16% are in employment which is a very small number. The inherent inequalities that begin at a
very young age contribute to the dislike in STEM subjects (Hicks, 2019). The target people are
young high school girls. This group is targeted because it is believed that at this early age in

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career development there is enough room for change. Despite this, the bigger issue is how to
enroll girls take STEM subjects at schools and at the university level so that there is an increased
number of graduates in STEM fields. Additionally, there are advocacies to get STEM female
graduates to compete for jobs. In this respect, through allowing Kinetic IT sponsor the black box
project many young girls are going to be impacted and poised create a positive attitude towards
STEM courses (Waddington, 2018). Hicks (2019) supports this by asserting that girls have a
positive attitude in taking STEM courses at the age of 11 years but this change when at the age
of 15 years. It signals that young girls need encouragement and support to take STEM subjects at
an early tender age (Hicks, 2019).
The competitive market is a threat to organizations and one of the strategies employed to
remain competitive is striving hard to remain relevant in the market. This is done through the
adoption of new ideas and technologies. Kinetic IT is embracing the emergence of new ideas by
sponsoring VR Black box project. The organization uses this to put them into practice so that
they create the synergy that enhances their ability to compete. The opportunity to sponsor the VR
Black Bock project makes the company use of this new product and edge a competitive
opportunity in the market (kinetic, 2019).
3.0 Product
This section is going to examine why WiTWA is passively taking part in the black box
project besides providing the platform for women in STEM subjects as well as outlining the
benefits they get by engaging in these activities with no monetary terms attachment. Conversely,
the section is going to examine Kinetic IT benefits for actively sponsoring the black box project.
In sponsoring VR black box project, both WiTWA and Kinetic IT are seeking brand
visibility where their brand, as well as the product, gets to a large audience. There is a high

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possibility of catching the press and social media attention. Additionally, the company is going
to get featured ads that will boost brand recognition as a huge number of people will be carrying
the branded swag of the organization (Bradley, 2016).
WiTWA endeavors to employ the targeted marketing where they seek to attract highly
interested customers and for this case getting more women in STEM programs. This is because
by sponsoring the black box project, they strive to position interested audience and member
organizations in the limelight and get opportunities to engage with girls looking for STEM
careers (Delia, & Armstrong, 2015). Kinetic IT, on the other hand, seek to get a higher number
of females to take interest in STEM subjects through supporting young professionals in the field
of technology.
The two organizations seek to increase consumer perception and get their products gain
positive opinions on and specifically because both the two company are tied with STEM projects
and WiTWA particularly targeting girls. This is incognizant with the fact that the positive
perception of the public either can put down the business or catapult to greater heights. It is
established that clients have a high tendency of getting products with high exposure through a
marketing experience. WiTWA strategizes on this to employ this strategy in order to earn and
grow a reputation in society (Kim & Mazumdar, 2016).
Besides, there is the lead generation for the companies by getting a number of compatible
clients and showing the human side of the company in the business where they involve and
promote the careers of young girls and women. Even though WiTWA is a not-for-profit
organization, they are at the upper hand in getting more women to join STEM programs.
Moreover, they will create an opportunity for the black box project to have a high sales volume
which is the goal of every company in getting products to sell in the market (Alonso-Dos-Santos

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et al., 2016). Since there are many talented young girls with no awareness of opportunities
presented by STEM programs, WiTWA is going to get society goodwill. The society will get to
advocate and get information to uninformed people in society and let girls take part in STEM
programs. As per Slåtten et al., (2017), customers create a positive attitude towards brands that
are positive and help the society and this make the organization distinctive from other companies
(Kim & Mazumdar, 2016).
In the process of supporting the black box project enter the market, they are also going to
use content strategy in which audiences or target group spreads the message of the new product
via social media avenues. Milner (2019) establishes that 98% of customers develop content in
the media during events through sharing. It indicates that events which are popular get high
engagement. This gives an opportunity for creating content and promoting the black box project.
The generated contents by the student have a lot of impacts and will make it easy for people to
tag along with the brand on social sites (Kim & Mazumdar, 2016).
The two organizations through sponsoring black box project are going to get business
relationships, establish people and organizations with the same ideas for collaboration. WiTWA
endeavors to get more women and organization that will advocate for STEM programs and thus
increase the number of women in competitive careers and jobs while Kinetic IT advocate for
young people to take up STEM subjects (Bradley, 2016). In the long-run, the end results to the
inventors of the black box will be a high return on investment. Since the platform is created by
WiTWA, many people and companies will get to know the black box product. The spread will be
both through social media, press, and broadcasts. It implies that they are going to enjoy high
sales.

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4.0 Customer Profile
The types of companies that will benefit from sponsoring the black box project are not-
for-profit organizations such as WiTWA and technology companies like KineticIT. Even though
the not-for-profit organization, they are at the upper hand in getting more women to join STEM
programs and companies in the likes of KineticIT will get business relationships, establish
people and organizations with the same ideas for collaboration and have more male employees in
their organizations
5.0 Test Market
The organization strives to offer the best solutions that meet the needs of its customers in
an efficient as well as transparent way and partner with organizations that seek ongoing support
for their business. The objectivity of the organization is in tandem with the Black box’s project.
The inventors of the black box project which seek to offer the best solution to the target
customers in a transparent, efficient and with a quality product. Also, the open arm of Kinetic IT
to support other partners in an ongoing project to realization is a welcome message for the black
box project to penetrate the market.
The test market takes place at St Stephen's and Kennedy Baptist and two schools are
going to let WiTWA and ECU refine VR Black Box product. The process over which the
development product undergoes from scratch to completion is the product by itself because it
entails a series of thought out techniques and plans.
Furthermore, the other test market is WiTWA and Kinetic IT. In the first place, WiTWA
is advocating for women in the technical field is gaining grounds. It is an organization that
endeavors to promote women in the technology field by providing a platform where they get to
network, expand the next and progress in their careers. The company facilitates the sharing of

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ideas in a broad range of topics through open, inspiring debates and conversations. The aim of
the company is to see the high number of women take part in technology courses and take bigger
responsibilities in different organizations globally. Additionally, they seek to assist women who
are already in these careers to progress attaining greater heights in these careers.
The organization encourages young girls to take STEM courses. It is done through the
use of a program called Tech trails. The program target girls from year nine to year ten and
shows them the different jobs that are available for learners of all genders in the technical field
and careers that are possible. Also, the organization’s aim is to retain the high number of women
in the technical field. It is undertaken through networking and connecting them with other fellow
supporters. The company accomplishes this through events like the TechXChanges, conferences,
and series of a boardroom meeting. Since its inception in 2010, the WiTWA’s project has been
running and it has seen many talented women get into STEM subjects, careers and jobs.
On the other hand, the Kinetic IT has a high-performance track record and this is evident
from the major ICT contract done with clarity and consistency for its clients, for instance, they
manage large government as well as commercial IT environments in Australia. They transform,
streamline and manage multi-vendor IT operations for these corporations (KineticiT, 2019). A
large number of clients which is over 100,000 defense personnel proves to be one of the large
target customer bases for the black box project and Kinetic IT provides the platform to get into
this market (KineticiT, 2019). Additionally, the organization is one that follows the technology
trend in the market and trending industry demands. It is with this that they will be in a position to
navigate complex IT situations in relation to the black box project and adapt results that unravel
enhanced business results (KineticiT, 2018).

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The company has the capacity of both monetary and expertise. They believe in
supporting new talents, passionate about the development of skills that drive new innovations.
Kinetic has a passion for supporting the community and this is clear from the commitment of
$2.35 million that will be for industry expansion as well as the community engagement in
Canberra. Additionally, the organization is proactive in supporting STEM education, industry
projects, scholarships, and mentorship programs on a contract basis (kineticit, 2018).
6.0 Brand Strategy
The targeted company for sponsorship is Kinetic IT and the reason for settling in the
organization is that since 1995 Kinetic IT has good alignment with big corporations in Australia.
Kinetic IT has differentiated itself uniquely from other companies owing to the provision of fit-
for-purpose solutions, delivering service in an efficient manner and creates greater satisfaction to
their clients.
The Black box’s project is to find the best solution to customers by application of highly
innovative skills that have been tried and tested. The black box team endeavors to be efficient,
transparent and timely response in providing solutions to problems. In comparison with the aims
of Kinetic IT, it is clear that our goals are agreeing thus fit for synergy.
As per Lake (2018), branding is a technique employed by organizations in marketing in
which they create a distinctive name and symbol for the purpose of making the product
identifiable to the customers. In the use of a brand, an organization is able to pitch the brand in
the market for the purpose of amassing a large number of clients towards getting the product
through instilling of brand memories. It is a way of associating the product distinctively with
others in the market. The brand gets developed through promotion, advertising, customer service
among other methods and creates an impact on the organization. It is because it changes the way

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the target market perceives the brand and have the potential of driving new business as well as
enhancing the awareness of the brand (Heding Knudtzen, & Bjerre, 2015).
6.1 Brand Recognition Increases
Kinetic IT in sponsoring the brand increases brand recognition in new markets.
According to Heding Knudtzen & Bjerre (2015), the success of an organization depends on how
well the brand was grafted. Successful organizations are those that present an impressive brand
that is equally similar to the services or the product offered by the organization. The brand name
of the sponsoring organization is Kinetic IT. The word ‘kinetic’ was molded to give an
impression of moving force. It means that the company is strong and effective in offering
services to the customer. While sponsoring a black box project, Kinetic IT is going to enjoy
recognition in new markets where they have not ventured like Canberra region (Lake, 2018).
6.2 Enhancing Business Value
Hsu, Fournier & Srinivasan (2016) asserts that sponsoring a product accelerates the value
of the business through the increase of the number of clients for the company. It means that there
is going to be a generation of future business in which more leverage of the firm is augmented.
This creates an avenue of investment and the Kinetic IT is going to take advantage and continue
penetrating deeply in the market (Hsu, Fournier & Srinivasan, 2016).
6.3 Addition of New Customers and Increase Employee Satisfaction
Furthermore, in sponsoring the black box, Kinetic IT is in the upper hand of drumming
up referrals to their business. Since the black box target all people of all classes as well as
organization, Kinetic IT is going to leverage the advantages of the black box’s strong branding in
new markets (emotive brand, 2019).

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Danciu (2015) posits that when the sponsoring organization gets a strong brand, there is
increased satisfaction among its employees. The end result is that there is going to be a sense of
pride and fulfillment. In this setting the employees are self-driven, work to their best and produce
result because they enjoy and get the fulfillment of working for a reputable company. The
company, in the long run, enjoys high productivity that meets standards (Danciu, 2015).
6.4 Generates Trust in the Market
Wheeler (2017) established that brand identity is a critical part of marketing. Once the
product is identified in the market, customers will not get forced to having the product since they
have that unique identity among the rest in the market. Kinetic IT takes this advantage in
sponsoring the black box project with the aim of getting their brand identity to penetrate deep
into new markets. It is an avenue of allowing the company’s brand and the product is known. On
the other hand, partners and people like working companies that show polished and professional
image and this is going to make Kinetic IT have new potential partners to carry out business
together (Patel, 2019).
6.5 Branding Supports Publicity
Since the advertisement is one of the components of branding the strategies employed in
advertising directly mirrors on the brand and the preferred portrayal. The methods of advertising
like utilization of sponsorship of products pave the easy way of creating a cohesive and
interesting strategy in advertising that anchors well with the goals of branding. With the
understanding of this, Kinetic IT will ride on the back of sponsoring black box project by
creating an appealing advertising strategy for their benefit (Lake, 2018).

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7.0 Packaging of the Program
The current goal is to get the project reach as many high school girls as much as possible
and at the same time potential customers. The aim of the project besides sales will target women
since it is going to act as a way of encouraging them to take part in all STEM subjects.
On completion of the project, it will be showcased in high schools as a way of
encouraging the girl child to take STEM subjects in future in their careers through the promotion
of this VR black box project will cover a period of three months when the schools are on the
session. The sponsorship is going to take a period of three months so that there is enough time to
visit many high schools with the school term.
The VR black box allows keeping all equipment in one place. It is easily portable
equipment that calls for not much effort in carrying from one point to another. The target market
is approximated to be over 50,000 customers in Australia and this is going to increase with
increased wares. Therefore for a start, it is required that 50,000 units of VR black box be
developed to test the feel of the market. The cost of one black box is estimated to be $7,500
including product administrative costs.
In order to create value and drive key behaviors, we will leverage the sponsorship by
activating the sponsorship across all appropriate channels in order to activate the sales force,
sellers, and wholesalers so as to increase on return to investment.
8.0 Product Launch
8.1 Launching the Sponsorship with the External Company
The product will be launched at a selected high school among the schools that will be
visited. The aim is the give a road map to the Black box. Since the aim is to target young girls,
the launch will target a girl’s school.

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In order to reach a large number of audiences, we will employ communication channels.
In particular, a number of the top TV stations in Australia will be contacted so that they provide
live coverage to the product launching event. The reason for choosing TV channels as opposed to
other channels is due to the fact that there is live streaming of product launch as it is happening.
There is going to be a wider reach thus allowing for many young girls to be reached.
8.2 KineticiT’s Progress updates Kinetic and impact
In the provision of progress updates, we will employ lead generation. We will circulate a
signing list during the event launch where all the present girls will register and give their contacts
details and specifically the email for future follow up. Additionally, we will give the address of
our website so that they can be posting any issue or query to the website and will be solved.
Also, we will provide our product Facebook page, Instagram and LinkedIn details to the
audience. We will, therefore, be in a position to generate leads and report to the sponsor on the
progress.
Since there is one on one contact with girls in the selected school one is able to interact
with a number of them and advocate for STEM subjects, their benefits, and opportunities
presented. There is an emotional connection which tells one of the impacts of the interaction and
this makes the students as evangelists for STEM subjects. Even though this is not measurable, a
follow up might be needed to confirm and report on the impact and progress.
Another way of giving progress update is the use of brand awareness and particularly the
inbound by use of social media and email. Through the contact details collected and the social
site’s link given, we will post the product brand and by monitoring the responses and the traffic
we will be able to measure and know the impact of the brand. It is going to allow use report to
Kinetic IT the progress and impact created.

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9.0 Conclusion
In conclusion, competitive organizations are looking for a diverse workforce for
maximum use of skills and additional revenue and particularly women; however, there are few or
no women in technical areas. Also, the competitive market is a threat to organizations and one of
the strategies employed to remain competitive is striving hard to remain relevant in the market.
Kinetic IT is embracing the emergence of new ideas by sponsoring VR Black box
project. The organization uses this to put them into practice so that they create the synergy that
enhances their ability to compete. The opportunity to sponsor the VR Black Bock project makes
the company use of this new product and edge a competitive opportunity in the market. In the
process of sponsoring of black box project, Kinetic IT will increase brand visibility and their
brand as well as the product reach a large number of the audience because there are press and
social media attention. Additionally, the company is going to get featured ads that boost brand
recognition.
Additionally, the company will attract highly interested customers. This is because by
sponsoring the black box project, they will position interested clients, partners, and member
organizations in the limelight and present opportunities to them to engage with girls looking for
STEM careers. Kinetic IT also seek to get a higher number of females to take an interest in
STEM subjects through supporting young professionals in the field of technology.
Furthermore, the company increases consumer perception and get its products to gain
more positive feelings in the market. This is incognizant with the fact that positive perception of
the public either can fail or excels the business since it is established that clients have a high
tendency of getting products with high exposure through a marketing experience.

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Moreover, the company gets lead generation for itself and other companies by getting a
large number of compatible clients. Even though WiTWA is a not-for-profit organization, they
are at the upper hand in getting more women to join STEM programs.
Kinetic IT IS going to get business relationships, establish people and organizations with
the same ideas for collaboration. In the long-run, the end results to the inventors of the black box
will be a high return on investment. Since the platform is created by WiTWA, many people and
companies will get to know the black box product. The spread will be both through social media,
press, and broadcasts. It implies that they are going to enjoy high sales.
The program can be expanded to other regions to target young girls to take up STEM
subjects in school. The neighboring countries are the potential target because of the proximity
and common similarities in terms of the issues surrounding STEM and women. Further
opportunities will be get availed. Kinetic IT will not afford to miss this opportunity especially in
the quest to expanding and reaching the emerging markets where there are vast opportunities for
business.
The introduction of adoption and sponsoring of the VR project is going to impact the
society, the organizations, and the two inventors. It will touch and transforms the lives of young
talented girls, increase the number of women in STEM areas and give empowerment by creating
an equality balance in STEM-related disciplines locally and abroad.

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