Product Launch in Finland - Vista Food and Beverage

Product launch in Finland

Introduction
• Vista group of New Zealand is well known to
provide one stop software solutions in cinema
and entertainment industries.
• It generally follows a pyramid organizational
structure with executives as base team, boards,
and CEO as controller.
• The organizational structure makes better flow
of information along the hierarchy. It offers a
number of products or service such as cinema
manager, film distribution, business intelligence
solutions etc. for both large and small scale
cinemas.
• The primary concern of the presentation is to
analyze the benefits of launching a product of
Vista group in Finland and develop a marketing
plan.

Target product- Vista food and beverage
• Vista group visualizes cinema and entertainment as something more
than movies. It always tries to serve customers with personalized
services.
• Among few popular services Vista food and beverage through app vista
mobile has gained much attention in vogue and busy lifestyle of people
in many countries (Khajai et al. 2019).
• Vista group operates in countries such as US, UK, Netherlands and so
on and the company has received havoc response. Hence it has come
into the decision of starting Vista food and beverage app in Finland.

Why Finland?
• Digital revolution rules in Finland
• The country considered as center for growth of bio
economy
• Highly industrialized and free market
• Software development hub
• Technology ranked second largest

Why Finland? Contd.
• World-class piloting platform and IoT system
• 5G has been introduced (Burmester et al. 2015)
• Enhance innovation per capital
• Lots of investment opportunities
• Global economy integrated, GDP placed in 3rd
position in international trade

Product uniqueness
• Service of food and beverage of Vista group
impressively comprehensive since its service is
diversified to in-theater dining, pub, food joints and
online ordering.
• Service flexibility at any time and location