Product Launch Plan Assignment

Running Head: Product Launch Plan
PRODUCT LAUNCH PLAN
Name of the Student
Name of the University
Authors Note

Product Launch Plan
1
Abstract
Not only is the phone industry expanding, but the mainstream market is also being overthrown by many
other devices, including set-top box, internet television mobile television, home wireless routers, and
mobile home appliances. Xiaomi grew to 77 subsidiaries by the end 2016. It has a significant impact on
the consumer market of all electronics. Keeping in mind the adaptable essence of innovating new
products as per the requirement and demand of the market. This report throws the light on the new
development of the Xiaomi, and it aims the production approach, MPV and Testing, Channels &
distributions, product marketing plan, Go-to-market strategy, and specific challenges faced by Xiaomi
during the launch of the new product.

Product Launch Plan
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Table of Contents
Introduction....................................................................................................................................................3
Discussion......................................................................................................................................................4
Production Approach:................................................................................................................................4
MPV and Testing:......................................................................................................................................5
Channels & Distribution:...........................................................................................................................5
Organizational Impacts..............................................................................................................................6
A Go-To-Market Strategy:.........................................................................................................................8
Conclusion...................................................................................................................................................10
Reference.....................................................................................................................................................12

Product Launch Plan
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Introduction
Any company’s success depends on its staying relevant. That means new `and innovative
products will keep up with the competition in this day and age. Lifecycle periods for product creation are
getting shorter and shorter to satisfy the demands and needs of the consumer. Likewise, our company had
also decided to launch a new product in the market which will be a GPS chip cum sticker. The product
will follow the New Product Development (NPD), which is a process that completes a cycle from
inception to market, which engages a product or service. New or rebranded goods and services are created
to meet customer demand or the business gap. The product development stage include idea growth,
design formation, product or service production, and marketing description. Xiaomi is a Chinese
electronic company with a very versatile nature, has adapted the change with the correct pace the market
is a demanding and ongoing process. Xiaomi technology company MI for short since its formation, MI
has sustained a stunning growth pace. In 2012, it sold 7,190,000 mobile phones, in 2013, 18,700,000 and
in 2014, 61,120,000 (Academia.edu. 2020). Not only is the phone industry rising, but the mainstream
market is also being overthrown by many other devices, including internet television, set-top box, mobile
television, home wireless routers, and mobile home appliances. Xiaomi grew to 77 subsidiaries by end
2016 (Diao et al. 2016). In the short period, MI mobile source, MI team, MI cleaners and MI pistons are
now star products. It has a massive impact on the entire electronics consuming market. The adaptability
of the company in the existing market to launch an whole new product, which is a GPS chip and a
navigation device, is taken into account. Normally the GPS is supplied to the user by a mobile device or
person or entity to track and decide the system position..
Discussion
Production Approach: The Main Challenges of Xiaomi which operate the cellular by the
installation of GPRS or SMS, satellite modem, radio in the unit, which is enhanced by the support of the