Product Lean Canvas Summary 2022

Product Lean Canvas (Summary Information)
Project Manager (Student): Student ID:
Project ID: Document Version: 1.00
Product Title:
Hybrid Electric Vehicle
Product Description:
An alternative fuel vehicle that is designed to aid in
controlling in a way of reducing emissions of greenhouse
gases from the transport sector that has been found to be a
major contributor to global warming and climate change
Product Key Functions / Features:
 Propelled by either gasoline engine, fuel
cells or diesel engine
 Has two types of engines: electric propulsion
system & internal combustion engine
propulsion system
 Have regenerative brakes
Problem being Solved /
Opportunity being Exploited:
 Reduction in
greenhouse emissions
Key Activities to
Commercialise:
 MATLAB coding
 Analysis of market gap
 Establishment of
optimal configurations
Key Resources Required:
 Suspension
 Fuel
 Brakes
 Clutch
Key Partnerships:
 Software engineer
 Sales & marketing
manager
 Automotive engineer
Customer Segments
(Target Market):
 Taxi drivers
 Car owners
Unique Value Proposition:
 Environmental
friendly
 It is built from light
materials
 Less dependence
on fossil fuels
 A regenerative
braking system that
aids in recharging
Distribution Channels;
 Direct selling
 Indirect selling
 Dual distribution
 Reverse channels
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the battery slightly
Estimated Cost Structure: Proposed Funding Sources(s):
 personal savings
 government grants
 family and friend
 crowd funding
Direct cost $56,600
+ Indirect cost (10%) $5,660
Total Cost $62,260
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1 Appendix A – Product Title
Product title: Hybrid Electric Vehicle
2 Appendix B – Product Description
This is an alternative fuel vehicle that is designed to aid in controlling in a way of
reducing emissions of greenhouse gases from the transport sector that has been found
to be a major contributor to global warming and climate change (Yang, 2016).
3 Appendix C – Product Key Features
The key functions and features of this product include:
 Aiding in movement of people and goods from one point to another
 The features include:
o Propelled by either gasoline engine, fuel cells or diesel engine
o Has two types of engines: electric propulsion system & internal combustion
engine propulsion system
o Have regenerative brakes
4 Appendix D – Supporting Information on Problem /
Opportunity
Road transport accounts for a big fraction of carbon dioxide emissions in Europe in which 22%
is produced in the United Kingdom. The ever rising worry with regards to climate change ignited
arrangements and agreements between different countries of the European union to lower their
emissions by approximately 80%by the end of 2050 making carbon dioxide to stand at 450
parts per million to keep in check the degree of global warming maintaining it at less than 2 C⁰
(Saleem et al., 2019). The effort cut across different field and the road transport sector is
expected to reduce emissions of carbon dioxide by more than 90%.road transport sector
depends on oil to a great extent promoting the exhaustion of natural resources besides issues
on the security of supply.
Urban pollution from using vehicles results in health issues thus offering a great concern for
generating transport solutions which do not depend on oil and are low carbon. Improvements in
the efficiency of the current vehicles, biofuels and electric power trains are some of the
promising solutions considering in containing the situation.
The capacity of passengers has been projected to be on the increase hence total oil
dependence and zero tailpipe emissions methods would probably be needed to act as long
term approaches (Saleem et al., 2019). Hybrid electric vehicle comes in place to meet these
conditions and work on a very easy principle where the electric motor is fuelled by use of a
substitute of battery to the internal combustion engine and the vehicle is linked to a charging
spot when idle (Saleem et al., 2019).
5 Appendix E – Supporting Information on the Unique
Value Proposition
The Unique Value Proposition of this product includes:
 Environmental friendly as it cuts on consumption of fuel and conserves energy
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 It is built from light materials
 Less dependence on fossil fuels
 A regenerative braking system that aids in recharging the battery slightly
6 Appendix F – Supporting Information on the Key
Activities to Commercialise
RE
F ACTIVITY / TASK EFFORT
(HRS)
HUMAN RESOURCES
NEEDED
1. Analysis of the market gap 48 Sales & Marketing
officer
2. Finding the optimal configurations 48 Automotive engineer
3. Coding in MATLAB coding language 168 Software engineer
4. Statistical analysis of the coded
results
8 Software engineer
7 Appendix G – Supporting Information on the Key
Resources Required
DESCRIPTION DIRECT COST
Equipment-IC engine, Electric motor $5,000
Material-Brakes, Suspension, Clutch $1,800
Consumable-Fuel $100
TOTAL EMC* DIRECT COST $6,900
* Equipment, Material and Consumables.
8 Appendix H – Supporting Information on the Key
Partnerships
 Relationship between manufacturer and supplier
 Relationship between seller and buyer
 Relationship between buyer and manufacturer
9 Appendix I – Supporting Information on the Distribution
Channels
 Direct selling where the product will be sold directly to the consumers from a
given retail location
 Sale through intermediaries including retailers and wholesalers who make the
product available to the customers at their convenience (Muñoz et al., 2017)
 Dual distribution in which the wholesalers or the manufactures will use more
than a single channel at the same time in the distribution of the product to the
consumer
 Reverse channels in which the buyers will go out to look for the product and
then availed by the manufacturer
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10 Appendix J – Supporting Information on the Customer
Segments (Target Audience)
The target audience of this product are the middle income group of the society that are
aspiring and able to purchase a car for their personal use. Instead of going for the
conventional cars, efforts will be made through excellent design to convince them that
hybrid electric cars are a better option (Liu, Zhang & Zhang, 2017)
11 Appendix K – Supporting Information on the Estimated
Cost Structure
DIRECT COSTS
Internal (Team) Human Resources Hours 272 X Rate $100 = Total $27,200
External Human Resources Hours 150 X Rate $150 = Total $22,500
Equipment, Material and Consumables (EMC) $6,900
TOTAL DIRECT COSTS $56,600
INDIRECT COSTS
Indirect costs can be calculated by using 10% of the Total Direct Costs. $5,660
TOTAL INDIRECT COSTS $5,600
TOTAL COSTS
Direct costs + indirect costs. TOTAL
COSTS
$62,260
12 Appendix L – Supporting Information on the Proposed
Funding Sources
 Seeking advice
 Presenting results first
 Pitching return on investment
 Finding an investor who is also a partner
 Taking advantage of online fundraiser market
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References
Liu, Y., Zhang, Z., & Zhang, X. (2017). Design and optimization of hybrid excitation
synchronous machines with magnetic shunting rotor for electric vehicle traction
applications. IEEE Transactions on Industry Applications, 53(6), 5252-5261
Muñoz, P. M., Correa, G., Gaudiano, M. E., & Fernández, D. (2017). Energy management
control design for fuel cell hybrid electric vehicles using neural networks. International
Journal of Hydrogen Energy, 42(48), 28932-28944
Saleem, M. S., Abas, N., Kalair, A. R., Rauf, S., Haider, A., Tahir, M. S., & Sagir, M. (2019).
Design and optimization of hybrid solar-hydrogen generation system using
TRNSYS. International Journal of Hydrogen Energy
Tanozzi, F., Sharma, S., Marechal, F., & Desideri, U. (2019). 3D design and optimization of
heat exchanger network for solid oxide fuel cell-gas turbine in hybrid electric
vehicles. Applied Thermal Engineering, 163, 114310
Varmora, T., Kumar, M., & Rajendra, S. K. (2020). Design and Optimization of Hybrid Electric
Vehicle. In Renewable Energy and Climate Change (pp. 199-209). Springer, Singapore
Yang, R. (2016). Design and Optimization of Hybrid Energy Storage for Photovoltaic Power
Fluctuation Smoothing Based on Frequency Analysis
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