Product Lean Canvas Summary 2022

Product Lean Canvas (Summary Information)
Project Manager (Student): Student ID:
Project ID: Document Version: 1.00
Product Title:
Hybrid Electric Vehicle
Product Description:
An alternative fuel vehicle that is designed to aid in
controlling in a way of reducing emissions of greenhouse
gases from the transport sector that has been found to be a
major contributor to global warming and climate change
Product Key Functions / Features:
 Propelled by either gasoline engine, fuel
cells or diesel engine
 Has two types of engines: electric propulsion
system & internal combustion engine
propulsion system
 Have regenerative brakes
Problem being Solved /
Opportunity being Exploited:
 Reduction in
greenhouse emissions
Key Activities to
Commercialise:
 MATLAB coding
 Analysis of market gap
 Establishment of
optimal configurations
Key Resources Required:
 Suspension
 Fuel
 Brakes
 Clutch
Key Partnerships:
 Software engineer
 Sales & marketing
manager
 Automotive engineer
Customer Segments
(Target Market):
 Taxi drivers
 Car owners
Unique Value Proposition:
 Environmental
friendly
 It is built from light
materials
 Less dependence
on fossil fuels
 A regenerative
braking system that
aids in recharging
Distribution Channels;
 Direct selling
 Indirect selling
 Dual distribution
 Reverse channels
ENGR6005 Lean Canvas of <Name>

the battery slightly
Estimated Cost Structure: Proposed Funding Sources(s):
 personal savings
 government grants
 family and friend
 crowd funding
Direct cost $56,600
+ Indirect cost (10%) $5,660
Total Cost $62,260
ENGR6005 Lean Canvas of <Name>

1 Appendix A – Product Title
Product title: Hybrid Electric Vehicle
2 Appendix B – Product Description
This is an alternative fuel vehicle that is designed to aid in controlling in a way of
reducing emissions of greenhouse gases from the transport sector that has been found
to be a major contributor to global warming and climate change (Yang, 2016).
3 Appendix C – Product Key Features
The key functions and features of this product include:
 Aiding in movement of people and goods from one point to another
 The features include:
o Propelled by either gasoline engine, fuel cells or diesel engine
o Has two types of engines: electric propulsion system & internal combustion
engine propulsion system
o Have regenerative brakes
4 Appendix D – Supporting Information on Problem /
Opportunity
Road transport accounts for a big fraction of carbon dioxide emissions in Europe in which 22%
is produced in the United Kingdom. The ever rising worry with regards to climate change ignited
arrangements and agreements between different countries of the European union to lower their
emissions by approximately 80%by the end of 2050 making carbon dioxide to stand at 450
parts per million to keep in check the degree of global warming maintaining it at less than 2 C⁰
(Saleem et al., 2019). The effort cut across different field and the road transport sector is
expected to reduce emissions of carbon dioxide by more than 90%.road transport sector
depends on oil to a great extent promoting the exhaustion of natural resources besides issues
on the security of supply.
Urban pollution from using vehicles results in health issues thus offering a great concern for
generating transport solutions which do not depend on oil and are low carbon. Improvements in
the efficiency of the current vehicles, biofuels and electric power trains are some of the
promising solutions considering in containing the situation.
The capacity of passengers has been projected to be on the increase hence total oil
dependence and zero tailpipe emissions methods would probably be needed to act as long
term approaches (Saleem et al., 2019). Hybrid electric vehicle comes in place to meet these
conditions and work on a very easy principle where the electric motor is fuelled by use of a
substitute of battery to the internal combustion engine and the vehicle is linked to a charging
spot when idle (Saleem et al., 2019).
5 Appendix E – Supporting Information on the Unique
Value Proposition
The Unique Value Proposition of this product includes:
 Environmental friendly as it cuts on consumption of fuel and conserves energy
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