Product Life Cycle and Porter’s Value Chain for Electric Vehicles in Europe

Product Life Cycle and
Porter’s Value Chain-Electric
Vehicle in Europe

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Product Life Cycle.......................................................................................................................3
Porter’s Value Chain....................................................................................................................6
Changes in the Industry...............................................................................................................7
Critical Assessment.....................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Market of the electric vehicle is increasing day by day in the any European countries.
Currently many people are like to use electric vehicles in their daily life. According to many
market researchers, electric vehicle market has very bright future, because currently governments
within many countries are banning fuel (petrol and diesel) vehicles in their authorised areas to
protect reduce the pollution. Nowadays, fuel vehicles become very harmful for our natural
environment, because these vehicles release very dirty smoke and gases which too bad for
existing nature. Currently many automotive companies are shifting their mind to produce or
develop electric cars. This report discusses product life cycle and porter’s value chain for electric
vehicles in Europe. There are some major factors which can affect business environment of
Volvo cars also has been included in this report. Volvo cars is a popular Swedish luxury vehicles
manufacturing industry which currently provides electric cars also in various market segments.
MAIN BODY
Product Life Cycle
A product is not produced a company or business for forever selling, because businesses
knows that a product always reaches its maturity and decline stages. Top-level management
within most companies uses product life cycle tool for analysing different stages of their
products and services (Haakana and et.al., 2018). In this situation, the Volvo cars also able to
know different life cycle stages of its electric vehicles with the support of product life cycle tool.
On the other side, existing management of this company need to consider 4Ps of marketing mix
strategy in each stage, because this strategy will support to company for giving favourable price,
place, promotion to its electric vehicle in all stages. Generally, there are four stage has included
within the life cycle of a product. These four stages of product life cycle have been discussed
below;
Introduction stage
This is the first stage within product life cycle where Volvo cars need to introduce its new
electric vehicles to customers in European market. Basically this the initial stage of its electric