THE PRODUCT MANAGEMENT

PRODUCT MANAGEMENT
Mobile and
Laptop

INTRODUCTION
 Laptops and Mobile phones are two of the most
used products in the daily lives of the people.
 In this PPT, Laptops and Mobile phones that can
last for 48 hours even when it is used
continuously for 48 hours.
 This will allow the company to gain competitive
advantage in the market. The pitch for launch of
these two products have been provided in the
report.

MARKET ANALYSIS
 Laptops and Mobile
Phones are used by the
people in their day to
day lives.
 These products having
longer battery life will
be successful.
 Prices of these
products should also
be reasonable so that
most of the people can
purchase it.

CONTINUE
 Political and legal
environment supports the
innovation in today’s time.
 The economic
environment supports the
development of products
that are innovative but are
available at the lower cost.
 Environmental factors
also needs to taken into
account especially the
radiation that these
devices will emit.

MARKET SEGMENTATION
 Different parameters are used for segmentation.
 Selected Age group 15-65 years.
 Middle and working class people are their major
targets.
 Since loyalty is least in this industry hence
product should deliver what they have promised
to their clients.

CONSUMER ANALYSIS
 Technologically
advanced products are
loved by the people.
 These products are
not purchased on
regular basis by the
consumers hence
companies need to
understand that
repurchase will not be
done soon.