Product Market Approaches Assignment
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Added on 2020-03-16
Product Market Approaches Assignment
Added on 2020-03-16
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PRODUCT MARKET APPROAC HES 1PRODUCT MARKET APPROACHESNameProfessorInstitutionCourseDate
PRODUCT MARKET APPROAC HES 2 IntroductionGriffith’s decision to make use of another incumbent platform for his ticket inventorywas motivated by two main goals: to acquire as many customers as possible and secondly todeliver the highest quality engagement as possible within his target market. On achieving thefirst objective, it would be easy for Griffith to attain the second goal since customers will beaware of this application and the decision will now be based on the latter competitive advantageof his app in the market environment. However, considering the fact that every choice hasconsequences, this choice by Griffith came along with its consequences, both Positive as well asnegative.AdvantagesActed as a marketing platformThe incumbent and the Griffith’s “Gametime” application performed a similar task andthat was selling sports tickets. The fact that the incumbent application had its own customers,this acted as a great marketing opportunity for Gametime since almost all the people whoaccessed the incumbent application were potential customers , probably some would be attractedto this Gametime application and develop an interest hence shifting from incumbent applicationto Gametime.(Fischel & Daniel., 76)Gametime application testingIntegrating this application under incumbent was a great opportunity to test itsfunctionality since it allowed new users to interact with it. This came with some advantages also;firstly it was an opportunity to measure the users’ first impressions (Walker et al., 46). This was
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