Analyzing the Product Element of the Marketing Mix: JD Sports Case

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Added on 2023/06/08

AI Summary

Introduction
Marketing Mix has been termed as a set of marketing tools
which consists 4Ps such as price, place, product and
promotion. JD Sports is selected to define the concept of
marketing mix which is sports fashion company in UK
addition to it deals in variety of sports items such as footwear,
clothing, equipment, accessories and others.
The project highlights the one element of marketing mix which
is product. Product
It is related to the product or services and their quality, design, uniqueness as well as many
more. It is most important for a company to offer or sale best quality or trendy products to
meet the expectations of customers.
JD Sports offers variety of sports products at standards quality such as
Footwear, equipments, Clothing, accessories or so on to players or people which allow them to
be comfortable and focus on their game.
They offer variety of brands under their store such as Adidas, Nike, Puma,
Calvin Klein, Havaianas, and many more. All of these brands provide standard quality items
which enhance the health as well as experience of customers.
Marketing Mix
References:
Books and Journals
Elfakhry, N., 2019. product mix.
Klenk, F., Peukert, S. and Lanza, G., 2021. Product-Mix
Allocation. In Global Manufacturing Management (pp.
129-141). Springer, Cham.
Purohit, S., Paul, J. and Mishra, R., 2021. Rethinking the
bottom of the pyramid: Towards a new marketing
mix. Journal of Retailing and Consumer Services. 58.
p.102275.
Conclusion
It has been concluded that from the above presented
information that product is a element of marketing mix
which enable company to increase their brand value and
customers base. By providing Unique and best quality
products or services a company can enhance their
profitability and survive in competitive market.