Strategicgapanalysis Top-linerevenueobjectiveProjectedsalesStrategicgapWorksheet: Product-Market StrategiesStep 1 Conduct a strategic gap analysisTop line revenue objectiveThe objective of the top line revenue is to increase the revenues by increasing the sue of mobile payment system in the consumer marketProjected SalesBy analyzing the current strategies, it is projected that the sales will be giving revenues onan average rate such as $311,450,710 in first year, $317, 540, 200 in second years and $326,416,729 in third year. But from the future perspective there is a need that the company must take use of an innovative technology to have increased market share and revenue. The market is between the growth and the maturity stage as it is one of the most recognized social media platforms but still has a number of innovative and pioneering technologies by which it can conquer new market share. $396,426,729
a)From the last five years, it has analysed that Facebook is growing continuously with an increasing rate. The growth, revenue and the customer base all have been increased with an upsurge rate. But a few points, it has been analysed that there has been a decrease in the revenues and customer base and the most significant reason can be the increasing number of competition in the social media market. Therefore, it has been analysed that there must be used new and innovative operations and strategies to maintain the growth. b)The estimated top-line revenues by taking use of a new strategy is $359,570,729 in first year, $377,549,266 in second year and $396,426,729 in the third year. Thus, to maintain the market leadership and have sustainable growth and success, there is a need to have innovative technologies such as the mobile payment system. Strategic GapYear 1 Year 2 Year 3Top-line revenue objective$359,570,729$377,549,266$396,426,729
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