Product & Pricing Strategies - PDF
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Added on 2021-06-15
Product & Pricing Strategies - PDF
Added on 2021-06-15
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0Running head: PRODUCT & PRICING STRATEGIESProduct & Pricing StrategiesName of StudentName of UniversityAuthor Note
1Running head: PRODUCT & PRICING STRATEGIESExecutive SummaryThe company is located in New York City which is very good. They always focus onproduction of good storylines and good musical plays and films and not focus on quantity aswell. It is observed that the musical play which the company is going to be implemented lacksthe proper budget estimation for its production. The plays are arranged in the off filed venues ofBroadway theatres which tell that people living in remote locations could not be able to comeand see the musical play which will be launched. The management is not capable enough now tofinalize the show as there is lot of work to be done and the materials the total cast is not finalizefor the show yet. The management is not sure that how they will be attracting the customers andseeking for that appeal in the storyline as well.
2Running head: PRODUCT & PRICING STRATEGIESContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................3SWOT Analysis...............................................................................................................................3Problem Statement...........................................................................................................................4Key Assumptions Evaluated............................................................................................................5Analysis of the each strategic alternative........................................................................................5Summary of Rationale.....................................................................................................................6Implementation................................................................................................................................7Conclusion.......................................................................................................................................9References......................................................................................................................................10
3Running head: PRODUCT & PRICING STRATEGIESIntroductionThe study is based on the analysis of a core problem which is raised for Hansonproductions for the production of its new musical play. They want to produce a musical play inBroadway theatre known as Detroits 1967. This is a historical play and now Hanson productionis focusing on this play to be implemented successfully in this reputed theatre as well. It is seenthat Hanson Production is established in the mid period of 1950s by a husband and wife team.Hanson Productions had earned acclamation for its Broadway shows (Nagle, Hogan & Zale,2016). The goal of this company is to establish and prosper the arts in New York City. The firstproduction of Hanson Production was Cat on a Hot Tin Roof which has been played in anaudience of say 50 people and most of them are the friends and the relatives of the cast. Thecompany has got its first major success in the period of 1970s, the script was very goodestablished by Hanson production (Rhine & Murnin, 2018). After that it has become one of themost reputed and traditional production Company operating in New York City for so many yearsnow. They have started to commission new works or plays. They had contributed hugely in theeconomy of the country by generating huge revenue and profitability from their musical playsand other shows they arrange it. SWOT AnalysisStrengthsGood Reputation.Huge Employee StrengthPrime LocationQuality productionWeaknessLack of budgetPlays arranged in off field venues ofBroadway theatres.Poor management.
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