Development of New Products and Services: A Case Study of Apple Inc.

Product & Service
Development

INTRODUCTION
New commodity and work are the soul and essential thing for organizations for their general
turn of events and it isn't discretionary as it is significant for the benefit and development of
business and also helps in growth and development of company. Market and innovation is ever-
changing with blistering measure and which additionally brings about reception of new changes
just as techniques inside the business division (Tukker and Tischner, 2017). With changing
timeframe, new items just as administrations have been acquainted which has driven with by and
large turn of events and new chances. To carry forward this report, Apple Inc. is considered
which an American international company is headquartered in California. The report is going to
cover the development stages of new product and services and life cycle. Along with this, a pitch
is developed for the specific product regarding the market opportunities, 7 P’s, Porter’s five
forces and financial overview.
TASK 1
Explain and apply the process in the development of products and services and the levels of
customer integration
Development of new items isn't an extravagance yet a need. Firms need an unending
flexibly of new items to compensate for the ones that decay and grow dim. The inability to
dispatch new items and improve the current ones makes a firm powerless against decay. Few
stages of NPD are mentioned below:

Illustration 1: THE NEW
PRODUCT DEVELOPMENT
PROCESS (NPD) – OBTAIN
NEW PRODUCTS
(THE NEW PRODUCT DEVELOPMENT PROCESS (NPD) – OBTAIN NEW PRODUCTS,
2020) Idea generation: It has been investigated that the majority of the business associations
that are managing an innovation industry are consistently propelling distinctive scope of
items and with the assistance of overhauled mechanical advancements (Burton and et. al.,
2017). Similarly supervisory crew of Apple is anticipating grow its business with a
thought of propelling another item (cell phone) which will convey top of the line
overhauled highlight to turn into the leader of innovation industry. Idea screening: This is viewed as the second stage of new item advancement process,
where colleagues of the organization explicitly convey their proposals according to
propelling another item or adjusting the current one (Trevisan and Brissaud, 2016). As far
as Apple, there were various individuals with in supervisory crew that were not thinking
about propelling the new item and referenced that organization isn't in the situation of
propelling a high and item due to various issues like money related position, etc. Concept development and Testing: Apple's R&D group has thought of abundant number
of thoughts of propelling another item where the best appropriate one was thought of and