Importance of Product in Marketing Mix: A Case Study of Apple's Product Strategy

This presentation discusses the importance of product in the marketing mix and provides a case study of Apple's product strategy. It covers Apple's product mix, growth strategy, and the qualitative approach to their products.

Why is product important?
In this section, Apple’s product mix involves
products and facilities that involves information
technology (Hsu, and et.al., 2021). On the other
side, iPad, iPhone, iPod, and Apple Watch are
mobile devices with sort of applications that as
same to Mac products. At presently, it has been
deals with iPhone 12 and iPhone 12 Pro that was
delivered through iPhone 11, iPhone X, iPhone8
versions.
Marketing mix: Product
Apple's product strategy
There is no contradict that the best product
strategy that Apple employs is coming up with
very good products as they hold higher
standardise and qualitative goods. They
concentrates on quality over quantity.
Growth strategy
This factor of the marketing mix presents that the
business of management functions in the customer
electronics products. In the business's present
tactics management approaches, the digital content
product line involves digital music, videos, e-books
and game. By digital content, Apple TV and
software such as mobile device among other
products that are functioned by the business of
management (Grabara, 2021). The product division
in this 4Ps factors that are based on the outputs or
the final goods of the product development growth
tactics in an effective and efficient manner.
References
• Grabara, D., 2021. iPhone 11 premium
mobile. device offers on e-commerce auction
platform in the context of Marketing Mix
framework and COVID-19
pandemic. Procedia Computer Science, 192,
pp.1720-1729.
• Hsu, T.H., and et.al., 2021. The Application of
an Innovative Marketing Strategy MADM
Model—SIVA-Need: A Case Study of Apple
Company. International Journal of Electronic
Commerce Studies, 13(1), pp.33-68
The business's marketing mix include the plan of actions that execute in order to maintain effective marketing plan. The marketing mix involves 4Ps named
Product, Place, Promotion and Price. iPhone marketing tactics support the brand and the business to maintain their position in the field of the market place and
accomplish the managerial targets and aims in an effective and efficient manner.