Unilever Products

Product
Unilever offer various products to the consumers over the years so currently company have more than
400 brands. Unilever deals in various range of products such as foods, refreshment which includes the
beverages and ices creams, home care products as well as personal care. Best product of Unilever is
mayonnaise sandwich spreads, knorr stock cubes and sauces. Home care products include Surf and
detergents and one of the known product that is Close-Up toothpaste, Vaseline lotion, Dove soap etc.
These products shows the diversity of Unilever company. Because of best strategy in the consumers
goods they acquired Best Food in 2000.
Price:
Unilever adopt a wide rage of price for their products and it is based on the diversity of their
products. There are some pricing strategies which followed by the company for their consumer's
goods such as Market Printed pricing, Premium pricing fir selected goods or product bundle pricing
for those goods which commonly sold by the organizations. Unilever uses competitive pricing to
determine the appropriate price for the products. For their products such as Dove, Unilever follow
the premium pricing where price is high in comparison to other products. Occasionally they offer
bundle prices where they set bundle of products with discounted price. Pricing of products also set as
per the targeted market or consumers.