Innovations - Products are Solutions to Consumers' Problems
Added on 2021-04-21
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Running head: PRODUCTS ARE SOLUTIONS TO CONSUMERS’ PROBLEMS1-Products are Solutions to Consumers’ ProblemsStudent’s NameInstitution Affiliation
PRODUCTS ARE SOLUTIONS TO CONSUMERS’ PROBLEMS2Products are Solutions to Consumer’s ProblemsWho is Innovation’s Target Market?Innovations is a subsidiary of Thane WorldWise. It offers an online shopping platform forits consumers. It provides solutions to family centered problems, ranging from clothing, home décor and accessories, amongst other utilities. Though their range of products are centered towards running a home effectively, the key person is the woman. Based on the fact that most of their product models are women of all age groups, the site shows to have a deep understanding inthe importance of a woman in running a home effectively. Most of the products being sold on thesite are the ones that makes a woman’s life easier, and the home lovelier. They also incorporate the kids’ sector and the men’s sector as well. However, they emphasize on women as far as offering utilities and solutions that best fit her, being that she is the key person in running a home. What are some of the products on the website that offer solutions to some of theproblems you have encountered?In the past I have had issues in finding the right kind of storage solutions, especially when it came to small accessories like jewelry amongst other things. Innovations is a customer tailored, online shopping website that offers storage utilities for not only jewelry, but even many more items that I hadn’t thought of, among them storage units like a thread cabinet, and a toilet paper tallboy. Describe an infomercial that is trying to activate problem recognition?One of the most memorable infomercials is the ANZ bank pocket money advertisement. The bank had for so long been trying to push the equality agenda, so as to have the female gender earn the same amount of money as the male gender for equivalent amount of work done.
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