Marketing Report: SBK Restaurant's Products, Services, and Promotion

This report provides an analysis of SBK Restaurant, a restaurant in Australia, focusing on its products, services, and marketing strategies. The restaurant offers a variety of foods, drinks, casual dinners, and tapas-style dishes. The report highlights SBK's key selling points, including multi-store management, menu standardization, and people management. It examines the advertising tools used by SBK, such as social media (Facebook, Instagram, Twitter, Messenger) and newspapers, to create awareness among consumers. Additionally, the report mentions SBK's plans to use poster presentations to attract more customers. The analysis covers the restaurant's approach to communication channels and its efforts to reach a wide audience in the marketplace.

Small Bar and Kitchen (SBK) is restaurant in Australia which
offers variety of foods, drinks to their consumers. It also
offers casual dinner with warm space and tapas style dishes
for their users. It is planning to do advertisement with help of
poster at market place in order to attract large number of
consumers and users. They are as follows:
Advertising Tools
SBK has used various advertising tools in order to create
awareness among consumers. They have used attractive
communication channel so that each and every user can be
aware of restaurant at marketplace. Some of the advertising
tools used by them are as follows:
Products and Services: There are different types of products and services
which are provided by SBK restaurant to their users. The products of
SBK are drink, vegetable, all category of food, lunch, breakfast and so
on. Similarly, it provides high quality products along with good setting
space and maintenance of hygiene.
Key Selling Points:
Each business has some key selling points which really attract consumers
for buying of goods and services at market place. With help of these key
points they sell their goods and provide services. The key selling points
of SBK restaurants are:
Multi-store management: High quality products and services
Menu standardization: Attractive designing of menu card
People management: Polite nature behaviours of staff and chef.
Social Media- This is the tool which is used by all
organisation for creating awareness among consumers.
They include Facebook, Instagram, twitter, messenger
and so on. In today's era, most of the people are active on
social media which helps in knowing about upcoming
products and services among consumers. SBK has used
social media for their users so that they can know about
their goods and services.
Newspaper- This is also most common advertising tool
which is used by SBK restaurant. There are many people
who read newspaper which helps in creating awareness
among them for new brand, products and services. It is
better for them to publish about their restaurant at
newspaper for getting attention of large number of users.
Poster Presentation
Advertising
Tools
Traditional
Television
Newspaper
Modern
Facebook
Twitter,
Instagram