Professional and ethical practice A Case Study Of Google.

Hi there I have attached my question below.. We choose topic 4. We need both reports and presentation

Professional
and ethical
practice
A Case Study Of Google

Introduction
 Report focus on google Ads
business
 Critical Analysis Into Recent
Revenue Downfall
 Recommendations Given

Advertisements!
3
Google Main
Business

 Ads Revolution, game changer
 More companies opt in
 Giant such ad Google, Amazon
emerged(Segura Anaya et al., 2018)
4
Backgound

 Over 250 brands froze accounts
 More competitive companies gets
more customers
 Google loosing revenues
5
Google
Revenue
Drops

 Copyright Infringements
 Privacy regulations non compliance
 (Sims and Quatro, 2016).
6
Causes of
Drop

 Update Policy Framework
 Use AI and Machine learning
 More awareness on DMA
7
Remedies

 Made partnerships
 Introduced AI and machine learning
 Policy Framework updates
8
What
Google Has
Done

 Google Revenues down
 Google Competitors Rising
 Google Must Update Policy
 and Procedure to survive
9
Conclusion

 AI and Machine learning integration
 More proactive policy framework
 Education and awareness on DMCA
10
Recommendat
ion

 Sims, R.R. and Quatro, S.A., 2016. Executive Ethics II : Ethical
Dilemmas and Challenges for the C-suite. Charlotte, NC:
Information Age Publishing.
 Segura Anaya, L.H., Alsadoon, A., Costadopoulos, N. and
Prasad, P.W.C., 2018. Ethical Implications of User Perceptions
of Wearable Devices. Science & Engineering Ethics, 24(1),
pp.1–28.
11
References