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EAPM 4000 Business Communication Case Study

   

Added on  2020-05-11

10 Pages1970 Words110 Views
Professional Development
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Running head: PROFESSIONAL BUSINESS COMMUNICATIONProfessional Business CommunicationName of studentName of UniversityAuthor note
EAPM 4000 Business Communication Case Study_1

1PROFESSIONAL BUSINESS COMMUNICATIONTable of ContentsIntroduction......................................................................................................................................3Scenario 2........................................................................................................................................3Section B- Case study......................................................................................................................4Analyse the current situation with respect to the firm’s organisational communication.............4Plan prepared to solve the firm’s communication problems........................................................5Conclusion.......................................................................................................................................8References........................................................................................................................................9
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2PROFESSIONAL BUSINESS COMMUNICATIONIntroductionBased on the case study, it could be understood that Thredbo is one of the best-known skiresorts in Australia. The ski resort possesses all the necessary attributes to attract tourists notonly in the peak season but also during the low season as well. But currently, the ski resort hadbeen facing issues like high vacancy and lower levels of profit in the low season, which was notexpected because it had great potential to attract customers both in peak and low seasons. Aletter has been presented as a direct mail campaign to influence customers and make them availthe services of the ski resort in low season too. A letter will be prepared as a direct mailcampaign for influencing people’s behaviors to visit the resort. The section B will consider anaccounting firm and issues related to communication experienced there (Adler, Elmhorst andLucas 2012). Lastly, the horizontal approaches and use of boundary less structure will help inimproving the communication largely. Scenario 2LetterDear customersAs you all know that our services have been exceptional and it is all because of you whohave made our business successful in Australia. Our services’ quality do not differ in the low andpeak seasons, so it is out earnest request to all of you that you can visit the ski resort and enjoyrelaxing here for few days whenever u will feel like. Bookings are now available online and wehope to spread our messages directly to the customers. As an effective business, we are fullycommitted to the quality of services delivered and ensure that none of our customers are
EAPM 4000 Business Communication Case Study_3

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