Professional Career Development : Swot Analysis

Professional Career
Development
Portfolio of Evidence

Table of Contents
INTRODUCTION ..........................................................................................................................3
Abilities and skills which need to contribute to organisation which will enhance growth of
company .....................................................................................................................................3
Personal career development ......................................................................................................6
Planning and incorporating reflection on a personal swot and pestle analysis and study ..........9
SWOT analysis............................................................................................................................9
PESTLE analysis ......................................................................................................................11
Career improvement strategies .................................................................................................12
Theory model of Kolb's experimental ......................................................................................13
REFERENCES .............................................................................................................................17

INTRODUCTION
A portfolio of evidence is defined as repository for work that is helpful in demonstrating
whether an individual is able to apply knowledge and skills and demonstrates behaviour which is
identified in standards. A portfolio of evidence is defined as a folder or workbook that contains
collection of files. This includes skills and knowledge that an individual must possess. The
portfolio evidence will help in organising training log, and outline reflective statements that are
involved in portfolio. The portfolio is a requirement for end point assessment ( Alqisie A. and
Alqurran,2016). . The following report consists of portfolio of evidence, life line mind and map
chart including events, connections, period of time and achievements. The general expectation
for this writing report is to be analytical and organized.
Abilities and skills which need to contribute to organisation which will enhance growth of
company
Each and every career needs different knowledge, skills and abilities which are necessary
for success. According to me, knowledge is defined as theoretical understanding of a subject. I
have to enhance my skills and knowledge if I want to do effective work. As I want to succeed in
my life by becoming a good manager, it is very important for me to build skills and knowledge.
This will help me to work in an organisation effectively and achieve goals and objectives
properly. For instance, in context of manager I have to develop my communication skills and
interpersonal skills so that I can attain my goals and objectives. I want to become the best
manager and do my work appropriately. This will give me pride and prestige. There are some
skills required by individuals to perform extraordinarily and effectively (Avila, and Et. Al,
2016). As a manager, I should have technical knowledge too for improving my performance. I
have to build skill that will help me to recruit and hire new employees who are talented and
skilled. This skills set consists of various aspects like soft skills and critical thinking . As I want
to develop my career so I have to develop skills mentioned below -
Communication skills – The communication skill is first skill that a potential employer
will notice .When I go for giving any interview, communication is the first thing that an
employer observes in me. Employers observe the way I talk over phone, the way I provide all my
information in emails in which I attached my CV including offer letter .. While I was developing
my communication skills it is also important that I should focus on my writing abilities too. In an

interview, if it is asked to write anything then I have to take time and check it correctly. This
will help in improving my work and getting appreciated .. The way of my communication must
be impeccable because this is way employers expect me to communicate with clients and
colleagues at my workplace.
Analytical and research skills – I must develop analytical and research skills. I should
evaluate situations critically and analyse them appropriately for good decision making. If I will
be analytical and have strong research skills than it will differentiate me from other individuals.
My analytical skills demonstrates determination, ability for assessing different scenarios and
commitment for giving good answers to employers. According to me, I must have ability to
critically analyse situations so that I can take better decision in the company.
Flexibility and adaptability – Multi tasking ability should be there for development and
also for accepting flexibility so that I can work under any conditions, environment and
surrounding (Bernard, and Deo, 2015). If I am willing to work under a multitude of changing
circumstances is sought afterwards. If I am flexible and can fit into any environment then this is
a big advantage for me. This demonstrates commitment of an individual towards the company
and this will affect career progression of mine.
Interpersonal abilities – It is very important for me to have good interpersonal skills. In
business environment it is very important to work with other individuals in an effective manner
and complete tasks or activities assigned. This ability is having some of merits and disadvantage
that are employers looking for. I should build ability for developing relationships with other
colleagues. I will inspire other people to do their work in an appropriate manner.
Decision making and problem solver – Decision making and problem solving are in
high demand and these are required by employers. The ability for identifying complex problems
and reviewing about related information in order to develop and analyse several options and
implement solutions. This ability helps me to distinguish between one employee with the other
employee. This helps me in using critical thinking to rationalise a decision that will separate two
individuals.
Ability to plan, organise and prioritise work – This is an important skill or ability that
must be present in me for becoming a successful manager. I should plan and organise my work
in an appropriate manner so that my work will be more valuable. I have to give a special
attention in the way of planning my work and tasks and ensuring that work is done under

specified time. I should have the ability to finish my work in specified time frame. This will help
me to provide information easily.
Ability to do multiple works -When I will be offered a job,, there is a job statement that is
covered in contract (Chantanarungpak, 2015). But in reality I am not with job description only. I
have to involve in different areas of business, understand various steps and offer help in
situations wherever necessary. Employers or recruiters need people who are good at handling
and managing multiple work. I should know how to manage work effectively and handle
projects and tasks and provide contribution to the organisation.
Leadership or management skills – If I became a good leadership styles then it will be
easy for me to inspire other individuals towards doing what is correct. I can monitor other
colleagues in an appropriate manner. Every organisation needs managers who know how to lead
and manage other people and make them do work effectively.
Attention to detail – Attention to detail reflects that it is important that to have effective
knowledge about business situation. This will help me in saving company from a lot of hassle
and it keeps distance from catastrophic outcomes.
Self reliance – This is a very important skill required by me to overcome all business
situations. It is important to believe in my self ,my skills and abilities so that I can expect other
people to believe me. Self confidence is the key to manage each and every business situation.
Public speaking – This is a very vital skill that must be present in an individual for
telling and providing knowledge to others. This requires a lot of confidence and practise and
evaluating audiences. Public speaking is a skill that required self – confidence, practise and
evaluating audiences. As a manager, I have to take interviews of individuals and analyse their
capability whether they are able to work in the company or not. Thus I have to hire people that
have good skills and knowledge.
Tactfulness – It is helpful for me to be tactful in different situations. This skill will help
me in evaluating how to react while handling various issues (Chaudhry, Farooq, and Mushtaq,
2014). Tactfulness is an essential factor that will help to manage different issues at workplace.
Creativity – Creativity is an essential skill that should be present for doing my work
more effectively. This skill helps in finding reasons for innovation activity and resolves problem
more over having past experiences. If I will use innovative ways in working then it will lead to

improve processes and workflows in workplace. This helps me in saving time and cost and also
it improves my performance.
Ethics and integrity – When I will be working in an organisation, integrity and moral
values are very important aspect . There are chances of various scandals that occur at workplace
and it is important to develop and maintain integrity. If I follow ethics and integrity then this will
help my overall performance.
Strong work ethic -I should be passionate about my work as then only I will be able to
attain success. If a company wants to recruit employees then they look for passionate people who
follow ethics while working. This can be explained in an example – I should be punctual and
arrive for work at time. I will do my work by following all ethical values and practices.
Ability to accept Learn from criticism – Regular feedbacks are taken from employees
and this demonstrates and if a person is reacting positively towards them then it shows that he is
willing to work (Chen, and Yuan, 2016). Each and every individual has to learn constantly at
workplace and every person should have the ability to enhance abilities and skills.
Personal career development
The personal career development plan is defined as plan that helps in overcoming the
problem that are faced in life or business. This plan will help me to analyse problems I am facing
and thinking about strategies and plans that will be helpful for me to improve my performance.
There is a personal career development plan made which includes clearing doubts in my mind
about my career problems.

What I want
to learn?
What I have to do? What support and
resources will I need?
How will I
measure
success?
Target date
for review?

I want to
enhance my
communicati
on skills.
As a future
manager, it is very
important for me to
have effective
communication.
This will help me in
doing my work
effectively and
appropriately. As I
want to build my
career as a manager
then it is essential to
have good
communication with
colleagues and
employees of the
organisation. This
will help me to
know more about
employees and make
effective strategies
for them and
increase level of
involvement and
engagement of
employees towards
the company.
Many sources which are
beneficial in present
market and also which
help to improve my
communication skills. I
have worked hard for
improving my
communication so that I
will be able to work
appropriately. I have
attended seminars and
session for improving my
communication skill. I
can also involve in
watching videos and
short films that help in
improving
communication skills.
Moreover I can involve
in online talking sessions
and applications. I can
also enhance by
communicating to
experienced business
man entrepreneur's
speeches about managing
their employees.
My respondents
will be
classmates . I
will ask the
lecturers on the
University to
provide unbiased
feedbacks that
will help me to
know whether
my
communication
skills are good or
not.
In two years
of study I
will get a
degree in
BA Hons
Leadership
and
Managemen
t Skills for
the work
place level
5.This will
help me to
improve my
communicat
ion skills
and
knowledge
for
becoming a
good
manager.
Awareness
about
Updated
technology
It is necessary to
improve my
knowledge related to
management. (Chu,
It is my strength that I
can easily understand
about new techniques of
management by
I will implement
new technologies
while operating
tasks and
It will take
two years
for me to
improve my

and Et. Al., 2017).
This will help me to
implement effective
management of
employees and
company's
administration.
searching on internet
about these. I keep
myself updated by using
social media sites for
knowing new trends and
techniques of
management .
activities and
take feedback
from customers
about new
techniques. The
new processes
adopted in
improving skills
will be adopted
and implemented
by me.
knowledge
regarding
new
technologie
s and
systems of
managemen
t skills.
Decision
making skills
As a manager, I
must have effective
decision making
skill that will help to
analyse the need of
employees and then
make better
decisions for them.
I can develop my
decision making skills by
gathering knowledge
about strategies used by
successful managers in
the organisation and also
I can watch inspiring
videos that will help me
to make better decisions.
I will measure
this skill by
taking feedback
from my
colleagues and
seniors. They
will tell me
whether I am
making effective
decisions or not.
It will take
two years of
study to
improve my
decision
making
skills.
Leadership
skills
Leadership is an
essential
characteristic
required in an
individual. It is
necessary for me to
have strong
leadership so that I
can influence others
I can manage to build me
leadership style by
critically analysing the
effect of different kind of
leadership style such as
contingency, autocratic
or democratic (.de
Almeida, and Eid Jr,
2014). I can go and take
I can measure
this skill be
seeing changes in
performance
level of
management .

and make good
strategies.
sessions related to
enhancement of
leadership style. There
are different inspirational
videos that can be
watched by me for
developing my
leadership skills.
Planning and incorporating reflection on a personal swot and pestle analysis and study
SWOT analysis
SWOT of myself is necessary which play major role of developing myself in present
competitive world. S stands for strength that evaluation about my strongest point which will help
me to grow in organisation where ever I work. W means weakness of myself which I have to
carefully improve on those elements which is a barrier for my growth .O stands for opportunities
all those skills and talents which are been inbuilt that I have to use in effective manner for
enhancing my skills. T stands for treats which I to focus to overcome while I am working in
management. (Fernandez, Carelli, and Ortiz Pizarro, 2017).
Strength Weaknesses
I have studied Certificate of Higher Education
this year. Thus I am fully trained about
There are many weakness which I need to
improve . One of them is that I am not able to

operations at the work place. I have the
potential to show my best while working under
pressure situation. I have prior experience and
knowledge about serving good administration
and management. This will help me as a
manager to make effective decisions for
business (Galanis, and Et. Al., 2017). My
previous experience and knowledge will help
in performing well in the company. I can
manage work appropriately and can complete
tasks given to me within specified time frame.
Also, the ability of providing clear and fair
direction and managing other people will help
in performing tasks and operations in an
effective manner.
handle professional life as well as personal life
properly. This is biggest difficulty which I am
facing in such situation more over It is not
essay to perform multi task .The major
problem is that I can't manage my daily activity
properly due to not able to concentrate on my
work effectively.
Due to lack of proper planning I am not able to
give proper timing to one task which leads to
me into failure. Hence lack of confidence in
handling task and fear of keeping my point of
view in front of top management which impact
me lot and make me to lose hope.
Opportunity Threads
I have different possibility in management
field as job opportunities are growing at a
faster rate. There are a number of new
techniques which can be used for providing
good services in management. I can manage
staff and employees effectively (Joshi, Gupta,
and Singh, 2015). I can synchronise with other
departments of the organisation for
accomplishing goals and targets in less time.
Having various capabilities and knowledge
which will help me to perform in appropriate
manner in managing activities.
Different treats in this job role which have to
be managed effectively . There is development
of new techniques and processes everyday in
management so it is important for me to
develop competitive advantage.

PESTLE analysis
As I want to develop my career in management field, I need to improve skills and
knowledge regarding these. PESTLE analysis of mine in given below -
Political factor As I want to build my career in business
management field, it is important for me to
check political stability of the country I am
going to work.
Environmental factors The environmental factors like climate,
temperature, humidity all these affects my
performance as I can work more effectively in
cool and calm weather (Koraneekij, and
Khlaisang, 2015.).
Social factors As a manager, I must analyse social factors
like social status, relationship, for effectively
attaining my goals.
Technological factors If there is new technology developed in
management, then I have to grab knowledge
about this new process and technique and
improve my quality of work.
Economical factors If country's economy is facing inflation and
deflation then this will decrease the number of
job opportunities .
Legal factors The new rules and regulations of management
field must be followed by me so that I can
work in an appropriate manner and attain my
targets and goals in specified time frame.

Career improvement strategies
There are various types of career development strategies which includes setting goals and
creating a plan, developing a timeline, utilising several programs, own the career path and
writing recommendation. My career improvement plan is given below -
Setting goals and objectives My goal is to improve my skills and abilities.
Developing a timeline I have to attain my goal within two years.
Utilising several programs
Programs related to develop skills and
knowledge are attended by me so that I can
improve my performance as a manager.
Own career path Career path is developed by me by creating
meetings with seniors.
Recommendation After analysing my career path, I have
concluded that I have to develop management
skills.

Mind map- It is important to use the mind map using notes for a plan project ,sharing ideas with
a stunning presentation .
Theory model of Kolb's experimental
The learning style was published by David Kolb in the year 1984 (Kolb's quadrant,
2019). This model explains experimental styles related to Kolb's theory will help to gain
knowledge. The experimental learning theory is a method by which skills and job requirements

of an individual are assessed in same language. This theory is been divided into two different
levels which helps in learning styles. There is a holistic perspective of Kolb's theory that consists
of perception, learning, behaviour and cognition. Learning is defined as a process by which
knowledge is generated by transforming experience. Knowledge helps in grabbing experiences
and transforming it. There are basically following characteristics of Kolb's learning theory and
these are listed below -
 Learning can be conceived as a process and it cannot be conceived in terms of outcomes.
 Learning is a dynamic process which is the beginning experiences .
 Learning needs resolving of fight among opposing modes of adaptation to the world.
 This is a planning of adaptation to the world and it needs transaction between individual
and environment
 Learning is a creation of gaining knowledge that results in transaction among personal
knowledge and social knowledge
The four different styles of learning that depends upon four stage learning cycle. The
Kolb's theory is based on two continuum that develops a quadrant which is given below -
 Processing Continuum : This is defined as my approach to a specific task such as
learning by doing or watching. Percept Continue: This is termed as my emotion response which preferring to learn by
feeling or thinking.
Learning cycle – This matrix helped me in providing a learning cycle which involves four
processes that is present for occurrence of learning (Patanakul, 2015). This factor of Kolb's
learning is more important than pointing to a particular learning style. The various kind of
learning styles are given below -
Real based experience (feeling) - This includes learning from particular experience and
relating to individuals. This includes analysing from feelings of others.
Reflective observation (watching)- This learning style has helped me to observe before
making a judgement. This is done by viewing of environment through different perspectives. I
have to look around different meanings of things.
Short thinking – This is a process of idea which is acting on intellectual situation lead to
growth of company.

Progressive research (doing)- This is defined as the ability of getting things done by
influencing individuals and people by different actions.
I have developed various skills as I want to become a successful manager. Since my childhood, I
have developed several skills that have helped me to learn different abilities and gain knowledge.
Some of the examples are given below -
Learning a software program
While accomplishing this goal I have to follow the given steps -
Concrete experience - On first term of my academic year, lecturer of digital skills
helped me to analyse computer skills .
Active experimentation - This includes engaging individuals and making them tell your
experience. This consist of experience of individuals that helps others in developing skills.
Reflective observation – When I was taking classes for improving computer skills then
after taking the classes I observed the way by which people coach (Rezgui , Mhiri, and Ghédira,
2017).
Abstract conceptualisation - I have read articles and finding out pros and cons of
various methods of learning.
According to Kolb, learning is a process for context of people that moves from different
ways of experiences which will reflect in research as well as on observation and will lead to
effective manner .The effectiveness of my learning depends upon ability for balancing the
modes. According to Kolb's theory, there are four different learning styles and these have helped
me to enhance my skills and knowledge. I have analysed following type of learning styles for
improving my skills to become a successful HR manager. These are listed below -
Diverging – In this kind of learning style, the main focus of mine is on innovative and
imaginative approach for performing my job work in an appropriate manner. It helped me in
viewing various concrete situations from various perspectives. This is adapted by observation
and not by action.
Assimilating – I have to pull numerous observations and thoughts into whole. I have to
analyse various models and theories in this type of learning to enhance HR skills. In this
learning, I have used to design experiments and projects (Sareewiwatthana,2014). I have learnt
how to improve my academic writing and analytical thinking.

Converging – I have to emphasize on practical experience of solving various problems
and ideas. In this way I can enhance skills through problem skills, decision making and practical
application of thoughts.
Accommodating – I have to use hit and trial method and not though reflection in this type
of learning. This is beneficial to me while dynamic situations , resolve problem in trial and error
method and innovation from learning.
Conclusion - In this report I have analysed the skills I need to achieve goals and success in
my career. This consists of evidence contains proof that is achieved and can apply skills and
knowledge to the work place.

REFERENCES
Books and Journals
Alqisie, A. and Alqurran, T., 2016. Validity of Capital Assets Pricing Model (CAPM)(empirical
evidences from Amman Stock Exchange). Journal of Management Research, 8(1),
pp.207-223.
Avila, J., and Et. Al, 2016. Evaluation of the free, open source software WordPress as electronic
portfolio system in undergraduate medical education. BMC medical education, 16(1),
p.157.
Bernard, M. and Deo, M., 2015. Price Momentum Strategies: Evidences from Indian Equity
Market. IUP Journal of Applied Finance, 21(1).
Chantanarungpak, K., 2015. Using e-Portfolio on social media. Procedia-Social and Behavioral
Sciences, 186, pp.1275-1281.
Chaudhry, I. S., Farooq, F. and Mushtaq, A., 2014. Factors affecting portfolio investment in
Pakistan: evidence from time series analysis. Pakistan Economic and Social Review,
pp.141-158.
Chen, J. and Yuan, M., 2016. Efficient portfolio selection in a large market. Journal of Financial
Econometrics, 14(3), pp.496-524.
Chu, Z., and Et. Al., 2017. Financial literacy, portfolio choice and financial well-being. Social
Indicators Research, 132(2), pp.799-820.
de Almeida, and Eid Jr, W., 2014. Access to finance, working capital management and
company value: Evidences from Brazilian companies listed on BM&FBOVESP
A. Journal of Business Research, 67(5), pp.924-934.
Fernandez, P., Carelli, J. P. and Ortiz Pizarro, A., 2017. The Market Portfolio is NOT efficient:
Evidences, consequences and easy to avoid errors. Consequences and Easy to Avoid
Errors (October 17, 2017).
Galanis, N. and Et. Al. , 2017. Towards the Organization of a Portfolio to support Informal
Learning. International Journal of Engineering Education (IJEE), 33(2B), pp.887-897.
Joshi, M. K., Gupta, P. and Singh, T., 2015. Portfolio-based learning and assessment. Indian
pediatrics, 52(3), pp.231-235.
Koraneekij, P. and Khlaisang, J., 2015. Development of learning outcome based e-portfolio
model emphasizing on cognitive skills in pedagogical blended e-learning environment
for undergraduate students at faculty of education, Chulalongkorn
University. Procedia-Social and Behavioral Sciences, 174, pp.805-813.
Patanakul, P., 2015. Key attributes of effectiveness in managing project portfolio. International
Journal of Project Management, 33(5), pp.1084-1097.
Rezgui, K., Mhiri, H. and Ghédira, K., 2017. Ontology-based e-Portfolio modeling for
supporting lifelong competency assessment and development. Procedia Computer
Science, 112, pp.397-406.
Sareewiwatthana, P., 2014. PE growth and risk: Evidences from value investing in
Thailand. Technology and Investment, 5(02), p.116.
Seth, N. and Sharma, A. K., 2015. International stock market efficiency and integration:
evidences from Asian and US markets. Journal of Advances in Management
Research, 12(2), pp.88-106.

Online
Kolb's quadrant, 2019 [Online] Available through
http://www.nwlink.com/~donclark/hrd/styles/kolb.html

Appendix A

Appendix B

Appendix C

Appendix C1