This presentation discusses the importance of professional communication practice in organizations, with a focus on Amazon. It explores different approaches and strategies used for effective communication, including face negotiation theory and conversational constraints theories. The presentation also highlights the role of internal and external communication channels, such as bulletin boards, design blogs, and online survey portals. Additionally, it emphasizes the significance of intercultural communication, effective leadership, and the vision of Amazon as a digital platform. The presentation concludes with the benefits of proper communication in leading Amazon towards its vision and increasing the popularity of its products and services.