Differences in Professional Communication in Medispa, Beauty Salons, and Dermatology Clinics

Professional
Communication

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Overview..........................................................................................................................................1
Differences on basis of clientele visit..........................................................................................1
Differences on basis of age..........................................................................................................2
Differences on basis of gender....................................................................................................2
Differences on basis of socio-economic status............................................................................2
Differences on basis of location and operating hours:.................................................................3
Differences on basis of competitive strategy...............................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Professional communication refers to a process to sharing information through formal
communication which include both written as well as oral communication (Carradini, 2019).
There are different types of business operating their services in different industries. This industry
can be differentiated on basis of different dimensions. These businesses can be differentiated on
basis of different demographic factors include income level, gender, age group, location and
operating hours. This project report includes overview of industry and difference of industry on
basis of clientele. It also includes difference of industry on basis of age, location, gender, socio
economic condition of their target customers.
MAIN BODY
Overview
Medispa include medical clinic as well as day spa in which service is provided by a licensed
medical physician. These physicians are specialist in their field and are having license that
include plastic surgeon (Gunnarsson, 2016). This type of business is providing more serious
services than beauty salons. These services include technologies like invasive as well as non-
invasive technologies and are providing more effective treatment. Focus of these services is not
on relaxation but on more aesthetic outcomes. Beauty salon are one of traditional industry which
include professional service and qualified staff with diploma and certificates. This type of
business industry includes trained staff for personnel care which are offering aesthetic. These
businesses provide low price service which are cheaper than other treatment like wellness
centres, medispa. They earn profit by providing their service on numbers of customers and their
regular visit. Dermatology clinic are those which includes medical physician called
dermatologist providing various services like consultation, management of skin disorder
diseases, diagnosis treatment. Before starting treatment in these clinics, it requires GP referral.
These types of industry include combination of prescription, medication, ointment, creams,
treatment technology for conditioning of skin. These treatments are for acne, malignant and
benign skin tumours, anti-aging treatment, vitiligo and many more.
Differences on basis of clientele visit
Clientele refers to group of customers which are catering service of business. Medispa is
one of business in which are providing specialist treatment for their customers with licenced
1