Professional Communication Skills - Analysis of Tui Group Travel Agency in Australia

Running head: PROFESSIONAL COMMUNICATION SKILLS
PROFESSIONAL COMMUNICATION SKILLS
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PROFESSIONAL COMMUNICATION SKILLS
Executive summary
The purpose of the assignment is to analyze the selected organization Tui Group travel
agency in Australia. The report introduces the industry that the report focuses upon and provides
a brief introduction to the selected company that is Tui Group Travel Agency, a very renowned
travel agency that is recognized globally. It analyzes the aspects in which the company focuses
on aspects in which the company was criticized for. Further it provides recommendations to
improve and further enhance its operations to face the criticisms and utilize its strengths. Lastly,
it concludes with the summary of the report.

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PROFESSIONAL COMMUNICATION SKILLS
1. Introduction to travel industry
Tourism in Australia is one of the country’s most important components of the Australian
economy. The tourism industry in Australia contributes to $47.5 billion to the country’s
economy. The significant part of the tourism industry is its domestic tourism, which represents
70% of the direct tourism GDP. The tourism industry of Australia faced various global economic
challenges and faced various natural disasters; however, the tourism industry has seen growth by
the increased consumption over the last year. There is increase in the number of visitors from the
overseas.
2. TUI Group travel agency
Tui group travel agency is an Anglo-German travel and tourism company. The
headquarters of the company is located in Hannover, Germany. Tui Group is considered the
largest leisure and travel, company all across the world. The company owns various hotels, travel
agencies, airlines, cruise ships, retail stores in the world. The travel and tourism company plans
to continue to grow and expand with its customized services and provides opportunity for leisure
activities at the holiday destinations. The company also offers cruise ships in the ports. With its
customized and highly enhanced services to its travelers, the company is extending its global
presence and its product portfolio. The company is currently growing approximately about seven
percent every year. Tui Group travel and Agency Company has a considerable influence on its
exclusivity, diversity and its quality of offers (Aguiar et al. 2016). The company has a good
starting position; it is considered a strong international brand with the trust of around 20 million
customers.