Professional Development in the Service Industry

This report discusses the importance of professional development in the service industry, specifically in the tourism, hospitality, and event sectors. It explores the skills and attributes necessary for success in these industries and provides insights on how to enhance one's career prospects.

Personal development
for service industry

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The professional development is considered to be the ability of an individual with the help
of which an individual can maintain the professional credentials by way of academic degrees
through their coursework as well as through various informal courses and learning opportunities
the abilities can be improved (Uen, 2018). The professional capabilities are crucial in all the
areas as the level of competition is increasing in each and every segment due to which the
requirement of specific course of action increases. Such skills enable an individual to get better
employment as well as to perform better on the basis of various skills so procured in the graduate
courses. In this report the critical evaluation is done of various employability skills that has been
developed during the graduate course as well as various attributes related to the tourism,
hospitality and event industries.
MAIN BODY
An individual has to perform various roles to be successful in their career and for this better
knowledge, ability and skills are required. I started my graduation with the aim of procuring
better academic knowledge from the course and will improve various with the help of which my
ability to perform the desired job role can be enhanced (Lozovitskaya and Weerakit, 2017). The
service industry has been growing significantly due to which I always wanted employment in
this industry but specifically tourism, hospitality and event industries were more attractive to me
as it include more and more interaction with people from different nations and offers opportunity
to keep on learning new aspects as per the taste and preference of the customers. To support this
I took into consideration the course related to the service marketing as with the help of this I
could develop better understanding of various concepts which are crucial for efficient
management of different activities related to these industries. My academic course enables to
understand the importance of customer perception for the organisation industry as they directly
have to interact with them and has to continuously put efforts so that their experience can be
improved.
For determining the importance of various skills to be developed during the graduation I
conduct a secondary research with the help of which I could identify that this course will help me
in improving my ability to perform better and take better decisions as I will be able to learn
various theories, models and concepts. With the help of understanding of all these the situation

which will be faced professionally can efficiently be managed by me because I can analyse them
with the use some of the theories and model as well as their impact can also be identified with
them. During the course I have to participate in various activities to be organised within the
college and these activities will enable me in developing various skills such as better and
effective communication, ability to critical understanding the situation in various sports
activities, presentation skills etc. All these skills and participation will improve my level of
competition for undertaking various tasks and responsibility for completing them. Further I
conducted the research on various attributes related to the tourism, hospitality and the event
industry so that all the skills, ability and competence required can be identified as it will enable
me in managing them along with the course (Morozov and Morozova, 2020). On the basis of the
secondary research I identified that I have to focus upon various concept such as tourism
marketing system, service marketing triangle, marketing strategies that are used by the service
organisations specially in the these industries, the importance of integrated marketing
communication etc. Apart from this the factors that has direct on these industries such as the
changing that are taking place within the taste and preferences of the customers, the changing
external environment in terms of political barriers, legal restriction etc. In the tourism and
hospitality industry it is important that I have efficient understanding of various media as it
facilitates the business organisation in reaching to the customers as well as managing their level
of experience, also I have to develop better understanding various methods that will facilitate me
in identifying the needs of the customers so that they can be provided services as per their
requirement with which their level of satisfaction can be increased. But the research facilitated
me to understand that the graduation will only offer the academic knowledge and the ability
while to be successful in these industries it is important that I have significant understanding the
external environment and its impact on these industries. For managing this I have to consistently
go through various sources such as online sources, books and journals so that the impact of
different factors on the event industry, hospitality and tourism can be identified (Ann and Blum,
2020).
In order to be successful in my career I have to take into consideration various skills that I
have to develop during the course so that I can be successful in the graduate course as well in my
profession. My prime focus has to be on the academics understanding as with the help of this
better knowledge can be gained in context of the course work due to which I will be able to score

better marks. Apart from this to be successful in the graduation I have to shift my focus on the
soft skills as they are considered to be transferrable skills which will help me in my profession as
well. It will facilitate me in managing my behaviour, attitude and my learning process in such a
manner that I can consistently focus upon my goals (Duboust and Knight, 2018). Along with this
I have to emphasis on my innovation and creativity skills as this will help me to perform better in
the course such as with the help of this better performance is expected in the assignments, better
and effective solutions to the case studies as well as problem solving assessment tests etc. Also
in this data driven age, better understanding of data analytics skills will enable me in better
evaluation of the situation due to which I can easily score better marks while in future with this
skills I can easily take decisions by analysing the data of the organisation. In addition to this
there are various attributes which are to be taken into consideration includes the motivation and
commitment, enthusiasm, interpersonal and thinking skills; as this leads to positivity in the
character and the attitude which will encourage me in accomplishing my goals and objectives
(Tattum and Tattum, 2017). The commitment level will have impact on my behaviour and this
will force me to be focussed towards the work and the consistency for enhancing the capabilities
to performing well. With enthusiasm I can keep my interest in the matter and accordingly will
plan my actions such as enrolment in various courses so that additional knowledge can be
gathered and it will enhance my capabilities among the other students to compete with them. The
other attributes such as interpersonal skills and thinking skills has to be improved and for this I
have to focus upon various reading as with reading the mind broaden up and it enables to think
by taking into consideration various aspects, also it facilitate to communicate better by
understanding the ideology of other person.
With the help of these skills and attributes I can easily perform the role which I am seeking
i.e., to be on managerial post in any organisation from the tourism and hospitality industry. The
interpersonal skills will enable me in managing the satisfaction level of customers efficiently as
with this I can communicate with them thus I can understand their requirements also it will
facilitate me in determining various factors that affects the decision making of the customers.
Better analytics skills ensures that on the basis of this I can easily take efficient decision as by
analysing the data of the customers various identification can be made such as forecasting
regarding the requirement of the rooms in particular month or day as well as in determining the
prices of the rooms or complete package for travelling to any place. In addition to this better

motivational level and commitment will ensure that I perform better and make a better team that
can perform consistently towards the goals and objectives to be achieved by the organisation.
The soft skills as considered to be the people skills and it will ensure polite behaviour with the
guests so that their satisfaction can be ensured in an innovative manner along with some
creativity.
CONCLUSION
It is concluded from the above report that an individual has to be consistent towards various
skills that they have to procure as with this they can ensure their professional success. For this
the research must be done which will facilitate them to understand the impact of various factors
and forces on them so that they can manage them by developing various required skills set. The
skills and attributes must be considered as per the goals as the goals specific actions enhances the
efficiency and performance.

REFERENCES
Books and Journal
Ann, S. and Blum, S.C., 2020. Motivating senior employees in the hospitality
industry. International Journal of Contemporary Hospitality Management.
Duboust, S. and Knight, P., 2018. Group Activities for Personal Development. Routledge.
Lozovitskaya, Y. and Weerakit, N., 2017. Factors Influencing Effectiveness of Interdepartmental
Communication in Hospitality Industry: A case Study of 4-5 Star Hotel Employees in
Phuket. Journal of International Studies, Prince of Songkla University. 7(1). pp.118-
139.
Morozov, M. and Morozova, N., 2020, January. Innovative Staff Training Strategies for the
Tourism and Hospitality Industry. In 5th International Conference on Economics,
Management, Law and Education (EMLE 2019) (pp. 393-396). Atlantis Press.
Tattum, D. and Tattum, E., 2017. Social education and personal development. Routledge.
Uen, J.F., and et. al. ,2018. Supervisory mentoring and newcomer innovation performance in the
hospitality industry. International Journal of Hospitality Management. 73. pp.93-101.