Reflective Report: Hotel Industry, SWOT, and Development Plan

This reflective report provides a comprehensive analysis of the hotel industry, focusing on a skill audit and SWOT analysis to evaluate the author's capabilities for a hotel management role. It includes a professional development plan outlining areas for skill enhancement, particularly in communication and technological knowledge. The report also addresses critical aspects of the hotel industry, such as data protection, health and safety protocols, food hygiene, and risk management strategies, including property, premises, liquor, and automotive liabilities. The report further covers licensing requirements and references relevant literature, offering a well-rounded overview of the operational and managerial challenges within the hospitality sector. The SWOT analysis identifies strengths like prior training and experience, weaknesses such as time management and confidence, opportunities in the growing industry, and potential threats from technological advancements and competition. The professional development plan outlines steps to improve communication skills and enhance knowledge of new technologies. The report emphasizes the importance of maintaining a safe and healthy environment for guests, ensuring food safety, and managing various risks.

Reflective Report

Table of Contents
INTRODUCTION ..........................................................................................................................1
SWOT analysis.......................................................................................................................1
Professional Development Plan .............................................................................................3
Data Protection ......................................................................................................................4
Health and safety ...................................................................................................................5
Food Hygiene.........................................................................................................................5
Risk Management ..................................................................................................................5
Liquor Liability......................................................................................................................5
Automotive liability................................................................................................................5
Licensing ..............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Reflective report is defined as the analytical practise in which individuals have to
describe about scenario that can be imaginary or real. This is important as it helps in knowing
about capability of an individual. In the present report, there is scenario regarding job field in
which I have to evaluate my skills by using SWOT analysis and personal development plan. Also
this report contains analysis of legal legislative risk that managers and employees have to
consider while working in the hotel industry (Ku, And et.Al, 2016). The various areas covered
in this report are data protection, food hygiene, Hotel proprietors Act 1956, licensing, health and
safety, liability, etc.
Skill Audit Analysis is very important as it helps in analysing own skills and abilities for
working in the hotel industry. SWOT analysis is done by me for knowing whether I am capable
for working in hotel industry or not, whether I have all skills and abilities to work properly or
not.
SWOT analysis
This is done by me for evaluating my internal strength and weakness in performing
operations and activities involved in working in hotel. SWOT stands for strength, weaknesses,
opportunity, strength and this will help me to analyse whether I can work appropriately or not.
Weakness will tell me about about what skills I have to improve and on the other hand,
opportunities will provide information about what platform is present where I can develop my
skills (Pichugina, 2017). Threats are those areas which will tell about hindrances while working
in hotel.
Strength Weaknesses
I have done course on Hotel management last
year. Thus I am fully trained about operations
and business activities of hotel industry. I have
done a 6 month internship in 3 Star hotel where
I was guided by manager in handling and
managing hotel businesses. I have the potential
to show my best while working under pressure
I am not able to handle and manage my
personal as well as professional life effectively.
It is not easy for me to work in situation where
I have to perform multiple jobs. That is why I
am not able to manage daily activities and
tasks appropriately. There are some times
where I am not in a good mood as I have
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situation. I have prior experience and
knowledge about serving customers and
guests. This will help me as a manager to make
effective decisions for business. My previous
experience and knowledge will help in
performing well in the company (Sevak, and
Et. AL., 2017). I can manage work
appropriately and can complete tasks given to
me within specified time frame. Also, the
ability of providing clear and fair direction and
managing other people will help in performing
tasks and operations appropriately.
personal problems that time I am not able to
concentrate on my work.
Another weakness of mine is I need additional
time for doing work properly. Also, sometimes
I have problem in managing and handling tasks
and main reason behind this is lack of proper
planning. I am not able to organise tasks in an
suitable way. I do not have enough confidence
to accomplish all business activities and tasks
while handling employees. I am scared of
arguing with negative employees. I can't
handle pessimistic staff people. I cannot
manage those tasks where staff member denies
to do the work. I also have problem in
concentrating on a particular responsibility
when I have numerous jobs.
Opportunity Threads
I have various opportunities in the hotel or
hospitality industry as it is growing at a faster
rate. There is great technological development
and hotel industry has also has new techniques
which can be used for providing a good
customer experience. I can manage staff and
attract more number of guests and customers
towards taking service of my hotel. I can
synchronise with other departments of hotel
and staff for accomplishing goals and targets of
hotel. I have enough knowledge and
capabilities that help me to perform well in this
There are various kind of threads under this job
profile which need to be managed. It is
challenging for every employee to work
according to needs and demands of
organisation. New technologies and techniques
are developing every day in the hospitality
sector so it is not easy for me to manage every
task. I will be starting working in hotel after
long time so it will be challenging for me to
accomplish my targets within specified time.
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field. My hotel management skills can be
enhanced by working dedicatedly in hotel
industry.
The major opportunity for me to show my
talent within the hotel industry is how I can
retain customers and guests and increase
number of them (Agnew, Pill, and Orrell,
2017). I have to make new strategies for
attracting more number of customers.
Professional Development Plan
This is the plan which is helping in overcoming with problem faced while working in
business. It is very important for me to manage how strategies can be applied in hotel for
improving business performance. Below Profession Development plan has been prepared which
will be beneficial for clearing out any doubts in my mind regarding my job role.
What do I
want to
learn?
What do I have to
do?
What support and
resources will I need?
How will I
measure
success?
Target date
for review?
I want to
enhance my
communicatio
n skill
As, it is one of the
helpful area because
communication is
very important to
manage daily
operations and
activities of hotel.
Also a good
communicator can
effectively work in an
appropriate manner. I
There are many sources
which are helpful in
current scenario for
enhancing my
communication skills. I
have worked hard for
improving my
communication so that
I will be able to work
appropriately. I have
attended seminar and
I will take
feedback from
my colleagues
and seniors. They
will tell me
whether I have
better
communication
or not.
It will take
60 days for
me to
improve my
communicat
ion skills.
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can properly guide my
staff and employees to
perform their tasks
effectively.
session for improving
my communication
skill. I can also enhance
my communication
abilities by listening to
good entrepreneur's
speeches about
managing their
employees.
Knowledge
about new
technology
It is important for me
to enhance my
knowledge about the
new techniques and
technologies required
for completing
operations and tasks
involved in hotel
management (Rueda
Benavides, 2016).
I can grab knowledge
about new technologies
and techniques of hotel
industry by searching
and reading about new
technologies on
internet. I keep myself
updated by using social
media sites for knowing
needs and demands of
customers.
I will implement
new technologies
while operating
tasks and
activities and
take feedback
from customers
about new
techniques.
This can
take around
30 days.
Data Protection
Data is collected in hotel by using three different types – the first step is personal
information about guest which includes collecting data about name, phone number, address and
has all kinds of personal information such as payment card numbers. The second data is the
preference data and this helps in analysing preferences of guests and customers. Other security
facilities provided to customers are safety against cyber crime and protecting credit card
numbers, passwords, social security number and several other things that may be exploited to the
best interest of the criminal. Other ways used by hotel for safety are payment card information,
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continuous training of the employees in cyber-security, and using firewalls and network
monitoring techniques to ensure safety.
Health and safety
The main aim of hotel industry is to provide a safe and healthy environment for guests
and customers. I have managed to provide a positive environment to guests by providing them
good services and facilities (Kehn, M. and Et. Al., 2016). The policies of hotel are made in a way
so that guests and customers are given effective services.
Food Hygiene
The food provided to customers in hotel must be safe and healthy to consume. I have
applied Hazard Analysis Critical Control Points for analysing, locating and regulating hazards
which arise according to food provided to guests and customers.
Risk Management
There are several risks faced while working in hotel. Some of them are listed below-
Property Risk- Business faces property risk while operating in hospitality industry. I
ensure that all fire alarms, safety measures, CO2 cylinders are functioning properly.
Premises Risk- There is a risk of injury in the hospitality sector as there are a number of
guests who visits hotels (Pinkard, N. and Et. AL. , 2017).
Liquor Liability
There are many hotel businesses where selling of alcohol takes place. There is proper
management in hotel when an individual becomes tipsy or drunk it is responsibility of hotel to
ensure his safety.
Automotive liability
This hotel is providing valet service so there is a chance of automotive liability.
Transportation services are provided to guests and customers for airport.
Licensing
The different types of licenses in this hotel are used for ensuring effective operations and
activities of hotel. Some of the licences are Tax registration numbers, General business license,
Food Service and Safety License, Location Based Permits, Occupancy and Alarm Permits,
Procure and Liquor License and Entertainment or Broadcast License.
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REFERENCES
Books and Journals
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on Low Power Electronics and Design (pp. 76-81). ACM.v
Pichugina, O., 2017, October. Placement problems in chip design: Modeling and optimization.
In 2017 4th International Scientific-Practical Conference Problems of
Infocommunications. Science and Technology (PIC S&T) (pp. 465-473). IEEE.
Sevak, P. and Et. AL., 2017. Minnesota Substantial Gainful Activity (SGA) Project
Demonstration: Final Evaluation Report. Report submitted to the US Department of
Education, Rehabilitation Services Administration. Washington, DC: Mathematica
Policy Research.
Agnew, D., Pill, S. and Orrell, J., 2017. Applying a Conceptual Model in Sport Sector Work-
Integrated Learning Contexts. Asia-Pacific Journal of Cooperative Education, 18(3),
pp.185-198.
Rueda Benavides, J.A., 2016. Indefinite Delivery/Indefinite Quantity project selection
framework using stochastic techniques.
Kehn, M. and Et. Al., 2016. Minnesota’s SGA Project Demonstration: An Interim Evaluation
Report. Report submitted to the US Department of Education, Rehabilitation Services
Administration. Washington, DC: Mathematica Policy Research.
Pinkard, N. and Et. AL. , 2017. Digital Youth Divas: Exploring narrative-driven curriculum to
spark middle school girls’ interest in computational activities. Journal of the Learning
Sciences, 26(3), pp.477-516.
Do, H.M., and Et. AL., 2018. RiSH: A robot-integrated smart home for elderly care. Robotics
and Autonomous Systems, 101, pp.74-92.
Ball, Z. and Lewis, K., 2018, August. Project Recommendation for Mass Collaboration Design
Networks. In ASME 2018 International Design Engineering Technical Conferences and
Computers and Information in Engineering Conference (pp. V007T06A059-
V007T06A059). American Society of Mechanical Engineers.
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