Professional Digital Media Skills

This document discusses the importance of digital media skills for promoting products and increasing sales. It covers topics such as campaign brief, rationale, blogs, reflection, and content created. Learn about different tools and techniques used in digital media campaigns.

Professional Digital Media Skills

Table of Contents
INTRODUCTION...........................................................................................................................3
Campaign brief................................................................................................................................3
The opportunity is:.......................................................................................................................3
Executional centre.......................................................................................................................3
Who is aimed at...........................................................................................................................3
What does it matter to them.........................................................................................................4
What do you want them to...........................................................................................................4
Mood/ tone...................................................................................................................................4
Media channel used.....................................................................................................................5
Measurement and evaluation.......................................................................................................5
RATIONALE..................................................................................................................................5
BLOGS............................................................................................................................................7
REFLECTION.................................................................................................................................9
Content created..............................................................................................................................10
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
Digital media can be defined as different tools or techniques that can be used to promote
products. It is a way by which customers can be attracted and it helps in increasing sales of
company and more profit can be generated (Alghizzawi, 2019). There are many different digital
media tools such as, social networking sites, upload videos on internet, this will help in attracting
more people. The present report describes campaign brief of immunite biscuits, rationale, blogs,
reflection and content created is discussed and different tools which are useful in promoting
products.
Campaign brief
The opportunity is:
The idea of making immunite biscuits is to provide good quality products to consumers which
will help them in boosting their immunity and they will get energy. Biscuits is healthy for
customers and it has focused on nutrition and well being of people. During covid-19 it is
essential for consumers to buy healthy and safe products which will help them in increasing
immunity and they will stay fit. It is best time to manufacture biscuits because people need this,
it is an opportunity to generate more profit.
Executional centre
The campaign want to provide proper information to consumers about immunite biscuits and
how they can stay fit or boost their immunity by eating these biscuits. In the digital campaign
they will convey benefits of biscuits and use attractive mediums to convince consumers to buy
the product. The purpose of campaign is to engage more people so that all can get proper details
about biscuits. It is important to educate consumers so that they can buy products (Hanlon,
2018).
Who is aimed at
Biscuits are being made for people of all age groups because during covid-19 it is essential for
all people to boost their immunity and it will help them in staying fit. The campaign is organised
to attract large number of customers and help in staying fit and healthy. Different types of

biscuits will be available for all age group and consumers will enjoy eating biscuits as it has
good taste and it will increase energy of customers. With the help of digital media campaign
many people will get relevant information about new product which is coming in market and it is
healthy as well as safe for their health.
What does it matter to them
Most important detail is that immunite biscuits are made with healthy ingredients which will help
consumers in boosting their immunity and help in staying fit. This type of products is not made
by any company and it is new. Prices of biscuits are not so high, consumers can easily afford it.
After analysing market situation prices are decided and organisation want to increase its profit so
they are applying penetration pricing strategy. It will them in attracting more customers and
people will like biscuits because it is healthy and having good ingredients which is beneficial for
consumers in increasing their immunity (Ismail, 2017).
What do you want them to
Organisation want that people should buy the product and give reviews with the help of social
networking sites. If they like biscuits they should suggest their friends or family groups to
purchase immunite biscuits and if they want any improvement consumers should provide
feedback so that managers can take necessary steps to improve product and best quality biscuits
must be provided to customers so that their needs can be satisfied and it will company in
generating more profit.
Mood/ tone
The mood of communicating details to consumers will be soft. It will be simple but attractive
and consumers will like product. The campaign is being organised to attract customers so that
they can buy product and this will help in increasing profit of company. It will also help in
building good reputation in market and it will cover large area. The aim of campaign is to
educate people about new products and aware them about healthy products. it will not be
difficult for managers to make good plans so that effective communication can be done and
consumers can get proper information.

Media channel used
Nowadays, there are many tools and techniques that can be used by companies to promote their
products. media channels which is used are social networking sites such as, Facebook,
Instagram, twitter, and many others. It will be help in reaching large number of audience and it
requires less money. It also helps in saving time and helps in influencing people because most of
consumers are attracted by watching advertisement and they want to buy the product. It is a
positive way which helps in promotion of products and consumers are also attracted by
advertisements.
Measurement and evaluation
Measurement and evaluation is necessary because it will help in identifying mistakes which are
done and things that should be improved so that more customers can be attracted. There are
various tools for measuring performance such as, pay per click, bounce rate, search engine
optimisation and many other which will help managers in determining that in which area
improvement is required and changes should be made so that more customers can be attracted. It
helps in motivating customers and covers a wide area.
RATIONALE
The campaign is being organised to attract more customers and it will help in increasing
sales of company. During covid-19 it is essential that people should eat healthy food and use
products that are safe and healthy. This will be beneficial for company as it will in achieving
goals and objectives of company. It will build good brand image in minds of consumers and
more customers will be attracted. The main aim of organising campaign is to provide relevant
and proper information to customers (Bala and Verma, 2018). This will help in building good
image in market and promotional tools should be used such as, advertisement must be given on
Instagram , Facebook and others so that more customers can be attracted. Target audience is
people of all age group and there ae different type of biscuits that is provided to consumers.
Ingredients that is used by company is safe and healthy, it will help in increasing immunity and
energy of customers. This will help in reaching to end consumer and help children, old age
people and young generation people in boosting their immunity. These biscuits will be available
at all the departmental stores and online service is also provided. Consumers can place order with

the help of apps and free home delivery facility is provided. Company should make attractive
advertisements so that people can be influenced and helps in increasing sales of company. This is
an advantage for organisation because it saves time and money as advertisements require less
investment and it will help in creating positive image in minds of customers.
The need of organising campaign is to create good image in market and to attract more
consumers (Chaffey and Ellis-Chadwick, 2019). This immunite biscuit is good for health and
available all departmental stores. People can buy it online as purchasing goods online is easy
way and convenient for consumers. Campaign will help in providing detailed information about
product to target audience or potential consumers and this will lead customers in taking purchase
decision. The rational of campaign will help in identifying target audience and creates good
positioning in mind of people, it helps in increasing sales of company and hence more revenue
can be generated. This will help in maintaining good relation with existing customers and many
new consumers will be made because during covid -19 all people are buying healthy and safe
products. They are purchasing goods which is safe for them and helps in boosting their energy
because it is necessary to stay fit.
The campaign will run on different social networking sites so it will help in generating more
revenue. Before making any product, managers of company should conduct market research so
that they can identify needs and requirements of consumers. It will also help them in making
good plans or strategies which can be applied to satisfy needs of consumers and more profit can
be earned. Another reason for arranging this campaign is to do something different from
competitors so that consumers can get new and attractive products. This will help in attracting
people because in today’s fast moving world where there are many competitors it is difficult to
enter into the market. It is important for managers to take necessary steps so that they can
perform better than competitors and gain competitive advantage (Chiang and et.al., 2019).
Campaign is organised to attract customers and this will help in capturing large market. It is
essential that good plans should be made so that company can generate more profit. It is being
required because it will help in generating awareness of company and it will help in educating
customers. They will get proper information about products. The rationale is being organised so
that performance of employees and plans can be evaluated. If any improvement is required then
managers should made so that goals and objectives of company can be achieved.

BLOGS
Benefit
There are many benefits that is provided to consumers so that their immunity level will
increase and their energy will be increased which will help them in fighting with covid-19. It
contain nutrition products and ingredients which is healthy for health. The taste of biscuits is
good and people will like it. There are many products that will be available and online facility is
provided so that they can purchase it easily. It is safe for consumers and this will help in building
good image in market and marketing techniques are used are applied so that more customers can
be attracted. This will help in boosting immunity of people and they will stay fit (Gruner and
et.al., 2019). During covid -19 it is essential to make healthy products so that company can earn
profit and it will help in building good image in market.
Ingredient
Ingredients that are used while making immunite biscuits are, almond flour, peanut
butter, flax egg, coconut sugar, cacao powder, baking soda. These are some ingredients which is
used in immunite biscuits and good quality products are being made. Some fruits and dry fruits
are added so that customers can stay fit and they will enjoy the taste of biscuits. This is not made
by competitors and it will be easily available on all departmental stores so people can easily buy
from there.
Price
Price of biscuits is kept low and people can easily afford it. This is a new product so
company want to build good image in minds of customers and to attract them they will apply
penetration pricing strategy. The price of immunite biscuits is £ 1.90 and there are many variety
of biscuits which will be provided to consumers (Chaffey and Smith, 2017). Penetration pricing
strategy refers to techniques in which initially prices are kept low so that more customers can be
attracted and after sometime prices are increased to generate more revenue and it will help in
company’s growth. This is a strategy which is used by most companies to attract customers and
to gain competitive advantage. Good quality of biscuits will be provided to customers and
organisation will receive good feedback.
Health benefit
Health benefit of immunite biscuit is that this will help in increasing immunity and
energy of customers. They are light in weight but after eating they will feel good and this will

help in staying fit. They will not fall ill and always remain fresh. Biscuits are made for all age
groups and company will provide good quality biscuits because they want to satisfy needs of
customers and want to generate more profit. This will help customers in staying healthy and they
should eat these biscuits in breakfast. It I healthy for people and they will like taste of biscuits.
This is made after analysing market situation as nowadays, consumers want healthy products so
that their immunity power can be increased.
Product packaging
Product packaging will be simple but attractive. There will be small packets of biscuits as
well as large packet. Packing will be good and it will be done in such a way that no biscuit will
be broken. Managers will conduct market survey to identify that what type of packing consumers
like and they will apply that. All relevant details will be provided on products and consumers can
read all details such as, ingredients, price, quantity, and other necessary details (Christina and
et.al., 2019).
Market availability
These biscuits will be available easily in market. Distribution channel will be used so that
customers can get products and this will help in increasing sales of company. Consumers can
purchase immunite biscuits from any departmental stores and online service is also provided so
consumers can place order online and home delivery facility is provided. It is essential to give
online service because most of the people are attracted by this.
Impact on immunity
These biscuits are made so that consumers can increase their immunity and they will get
energy. They will not get ill and feel fresh, all ingredients which are used in this product is safe
and healthy. It is made after analysing market situation and according to need or requirement of
customers (Cole and et.al., 2017).
Distribution
Distribution channel is being used by company so that large area can be covered and it
will help in reaching target audience. This product is available everywhere and people who are
not able to go to market, they can buy it for online sites. Organisation is having its own websites
so consumers can check variety of products available and they can also see reviews which is
given by customers. All the relevant details and information will be provided on site so
consumers can check and according to their requirements they can place order.

REFLECTION
I and all my team members launch a campaign for educating customers and providing them
information about new product i.e., immunite biscuits. The main aim behind organising digital
campaign is to provide relevant details and information to target audience so that they can buy
biscuits and it will help in increasing sales of company. It is necessary for every organisation to
arrange some campaigns because it creates positive impact on minds of customers and more
people will be attracted. During covid-19 it is important that consumers should have good
immunity power and energy to fight against problems. This biscuit will help them in boosting
immunity and they will feel fresh. Purpose for organising campaign is to create brand awareness
among customers and they will get proper knowledge about product. Sometimes, consumers are
not able to get detailed information about products and this creates confusion or negative
thoughts related to product. After analysing market survey I and my team members analyse that
there are many digital marketing tools that is available and can be used to attract customers. It
helps in reaching target audience and wide area can be captured.
There are some ways to attract customers like, short videos can be uploaded on social
networking sites such as, Instagram, Facebook and many other. These are some tools which can
be used to promote our product (Kannan, 2017). Immunite biscuits is good for health and it is
available for all age group. This helps in gaining attention of audience because nowadays people
are more active on social sites and they are attracted by new or creative advertisement. After
conducting market analysis it is identified that people are preferring healthy and safe products. It
is essential that good quality products should be provided so that customers can be satisfied. This
helps in increasing sales of company and also help in generating revenue of company. My team
members and I make plans which is beneficial for growth for company. After doing campaign I
analyse that there are positive as well as negative impacts because it helps in influencing
customers to buy products and attract them. It helps in determining that whether plans are
implemented properly or not and what is the outcome of plans.
By organising campaign I learn lot of things and I will apply it while making plans or
strategies. My team members will try to find solutions for problems and they will conduct market
analyse to identify that what are needs and requirements of customers and according to that plans
should be made. This will help in attracting customers and improvements can be done so that
good quality products can be provided to people and satisfy their needs (Purwanti, 2021). I also

determine that distribution channel also plays a crucial role in identifying target audience and
reaching to them. I will make team of members and divide work according to specialisation so
that work can be completed on time and it will help in achieving goals and objectives of
company. If customers will not get products on time then it builds a bad image in minds of
customers. Pricing strategy should be made so that more customers can be attracted. I determine
that in starting penetration pricing strategy should be applied because it helps in capturing large
number of people and covers wide area of market. In penetration pricing strategy prices are kept
low as compared to competitors as it helps in entering into new market. It will also help in
building good image in market. After sometime, prices should be increased so that revenue can
be generated and company can gain competitive advantage. Social media should be used for
advertisement because it is the best way to attract customers. People want new and creative
products as taste and preference of consumers is changing rapidly. So, I learn that good
promotional strategies should be made.
Content created
The Immunity Biscuits are the energy giving biscuit which helps in providing energy to the
customers who consume them. These biscuits also help in providing immunity to the very own
customers. Through this product the major market area is captured which adds up in increasing
the sales and generate profits in the market (Bandyopadhyay and et.al., 2017). On the other hand,
there are also, various nutrients which help in increasing the metabolism of people. As it is very
important to ensure that the biscuits which are being consumed by the customers who buy this
product.
Immunity Biscuits helps in bossing immunity and regains the strength which has been long
lost by the people. Therefore, the people who consume these biscuits are able to analyze their
core body strength. Immunity Biscuits are the products which creates market for the product by
making many opportunities available for company to have an enhanced form of market capture.
The promotion of the product is done through social media. Social media helps in making the
product reach millions of customers and grab a market base which enables in letting know the
customers about the product by promotion and branding of Immunity Biscuits. Branding and
promotion of Immunity Biscuits helps in making the product reach the potential customers and
create the market base by increasing the demands and fulfilling the needs and requirements of

the customers. Digital campaigns are being organized and planned for the branding and
promotion of the products through digital campaigns on social media.
In these tough times as this pandemic has made, there is much need of increasing the immunity
and strength in body which is possible by having this Immunity Biscuits (Sousa and et.al., 2019).
These biscuits will help in increasing core strength of body and will develop immunity which is
much needed. Therefore, Immunity Biscuits help in creating the product base in the market to
reach the potential customers and have a base for the company to reorganize their marketing
strategy so that product reaches customers in a most effective and efficient way. The Immunity
biscuits help in making the people’s immunity strong which creates strength in them and they are
able to know the worth which the product creates. This makes them realise the key capabilities of
product which makes their body immunity efficient and they are balanced.
Thus, Immunity Biscuits help in making brand name reach customers through generating
effective social media campaigns and making the company reach an efficient customer base. The
product has also helped customer realise that their health is an important aspect for them and
they should consider and take it very seriously. Furthermore, Immunity Biscuits have proved in
reaching their desired goals and target in an effective time by making the most of profits which
has helped company and has made the product most popular among the customers and other
people. To make product more effective social media has also lend a hand and made product
effective and efficient for which it has gained popularity among millennial and other age people.
CONCLUSION
From the above discussion it can be concluded that, campaign brief which includes,
opportunity for making immunite biscuits, executional centre, target audience, marketing tools
which are used such as, Facebook, Instagram and many others has been described. Further,
measurement and evaluation should be done to identify that whether plans are implemented
properly or not. Feedback is collected and if any changes are required then managers will take
steps and penetration pricing strategy is applied to attract more customers.

REFRENCES
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