Professional Digital Media Skills

Professional Digital Media Skills

Table of Contents
INTRODUCTION...........................................................................................................................3
Campaign brief................................................................................................................................3
The opportunity is:.......................................................................................................................3
Executional centre.......................................................................................................................3
Who is aimed at...........................................................................................................................3
What does it matter to them.........................................................................................................4
What do you want them to...........................................................................................................4
Mood/ tone...................................................................................................................................4
Media channel used.....................................................................................................................5
Measurement and evaluation.......................................................................................................5
RATIONALE..................................................................................................................................5
BLOGS............................................................................................................................................7
REFLECTION.................................................................................................................................9
Content created..............................................................................................................................10
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
Digital media can be defined as different tools or techniques that can be used to promote
products. It is a way by which customers can be attracted and it helps in increasing sales of
company and more profit can be generated (Alghizzawi, 2019). There are many different digital
media tools such as, social networking sites, upload videos on internet, this will help in attracting
more people. The present report describes campaign brief of immunite biscuits, rationale, blogs,
reflection and content created is discussed and different tools which are useful in promoting
products.
Campaign brief
The opportunity is:
The idea of making immunite biscuits is to provide good quality products to consumers which
will help them in boosting their immunity and they will get energy. Biscuits is healthy for
customers and it has focused on nutrition and well being of people. During covid-19 it is
essential for consumers to buy healthy and safe products which will help them in increasing
immunity and they will stay fit. It is best time to manufacture biscuits because people need this,
it is an opportunity to generate more profit.
Executional centre
The campaign want to provide proper information to consumers about immunite biscuits and
how they can stay fit or boost their immunity by eating these biscuits. In the digital campaign
they will convey benefits of biscuits and use attractive mediums to convince consumers to buy
the product. The purpose of campaign is to engage more people so that all can get proper details
about biscuits. It is important to educate consumers so that they can buy products (Hanlon,
2018).
Who is aimed at
Biscuits are being made for people of all age groups because during covid-19 it is essential for
all people to boost their immunity and it will help them in staying fit. The campaign is organised
to attract large number of customers and help in staying fit and healthy. Different types of