Professional Digital Media Skills

PROFESSIONAL DIGITAL
MEDIA SKILLS

Table of Contents
INTRODUCTION...........................................................................................................................3
Campaign brief.................................................................................................................................3
The opportunity is:.......................................................................................................................3
Executional centre .......................................................................................................................3
Who is aimed at ..........................................................................................................................3
What does it matter to them ........................................................................................................3
What do you want them to ..........................................................................................................3
Mood/tone ...................................................................................................................................4
Media channel used .....................................................................................................................4
Measurement and evaluation ......................................................................................................4
RATIONALE ..................................................................................................................................4
BLOGS............................................................................................................................................5
REFLECTION.................................................................................................................................9
Content created .............................................................................................................................11
Conclusion.....................................................................................................................................12

INTRODUCTION
Digital media is considered as the blend of content and technology that can builds digital
media goods as well as requires teams of professionals with technical ,artistic skill can be used
(Alt. and Raichel, 2018). Present report focused on campaign brief if Splash energy drink,
rationale, blogs, reflection and content created.
Campaign brief
The opportunity is:
The new products which has being identified is with the launch of energy drink products and
services. This will leads with boosting up of immunity of individual who are being consuming
the same to fight against the pandemic. This will lead with bringing awareness of individuals to
be fit and communicate the message to the environment. It will leads with satisfying the needs
and wants and will increase the sales revenue.
Executional centre
The digital campaign want it to convey, how they can be fit and get boost with their immunity
system and promote with healthy living. This will convey with what are the benefits which an
individual can get by consuming the same. It will engage the readers and viewers by providing
valuable information and by means of effective pictures, videos and design.
Who is aimed at
The target audience of campaign is young individuals who are being conscious about their
health. It includes gym going individuals, sports enthusiast. It will also include college and
school going students who by consuming this will feel with freshness liveliness and increased
energy while consuming the same. It will also target with old age group who are being more
prone to get infected to viruses.
What does it matter to them
The most important thing that matter in relation with energy drink product is its naturally
derived ingredients, which are not a result of added preservatives to them. The next most
important thing lies with the price at which they are being offering which is comparatively less
than that of its competitors in the marketplace. This will highlight with aspect to fight against
various viruses.

What do you want them to
It is being want by the campaign that the quality energy drink are being offered to them at the
cheap price. It is being required that the customers will consider the products at first of their
priority while drinking energy products. It is required them to feel with trust and loyalty with
company and to ensure its is not on unethical grounds. It aims to build with long term
association with target audience.
Mood/tone
The mood of communicating will be soft and formal . It will be with means of giving sincere
insights. It will be as simple as possible which will helps in conveying the effectiveness of
product more meaningful. It will be not hard which will leads to offending of individuals and
not communicating message effectively.
Media channel used
The media channels which can be used are Facebook, Instagram and others. The role is they
will help in reaching to large customer base with no time and cost. They will act as influencers
as its is being believed that most of the time individuals are on this platforms. This will help in
enhancing customers as it will leads with positive word of mouth.
Measurement and evaluation
This will be by means of various tools such as Google AdWords and others which will help in
assessment of factors such as pay per click, bounce rate and other which will determine how
many customers are being interested and witnessed the campaign of company which will
evaluate the success.
RATIONALE
The rationale for doing this is campaign lies with increase in the sales revenue and
profitability margins of company which leads with business to achieve with its desired goals and
target and helps in business to build with its global brand image in minds of target customers.
This leads with reaching to the end customer of the business that is youth , college, school going
individuals, old age who want to boost with their immunity and fight against current pandemic
prevailing all across the world. It leads and implies with communicating with the benefits and
advantages of energy drink products and services being offered by the company which leads