Engineering Ethics and Sustainable Practices

Running Head: Professional Engineering Practice
Professional
Engineering Practice
Creating electrical Organization

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Contents
Introduction................................................................................................................ 2
Overview of Business................................................................................................. 2
Role in Society............................................................................................................ 3
Laws........................................................................................................................... 5
Organizational Culture................................................................................................ 6
Steps for sustaining a quality culture......................................................................6
Retain, attain and motivate staff............................................................................. 6
To attract and retain customers.............................................................................. 7
Leadership & Management......................................................................................... 7
Knowledge and Skill management..........................................................................8
Business Ethics........................................................................................................... 8
Ethical Issues.............................................................................................................. 9
Maori Cultural Concepts............................................................................................. 9
Conclusion................................................................................................................ 10
References............................................................................................................... 11

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Introduction
Creating a firm takes a lot of planning before it is ready to be operated. New ideas should be
started with passion and everyone else associated with the idea should feel the same. There are
always some key factors that should be kept in mind. One should go phase by phase creating the
firm. Ideally, naming a company is one of the difficult tasks as it stays with the company forever.
After the name, the values, the vision of the company should be aligned. Defining the target
market and the target customers would be next. The competitors should always be known and the
count of the customer should be predicted. Keeping some laws for the company is definitely
recommended. The company Tekhno Rail is a company which will provide batteries for the
electric trains. (nextavenue, 2018).
Overview of Business
Tekhno Rail will be the new electrical firm which will work on making the batteries for electric
trains. It will create batteries with the use of electrical engineering concepts and knowledge. Its
target customers will be those who will be looking forward to their need for the batteries for
electric trains. For example companies like Viva Rail can be its potential customer. The vision of
the company is to become the largest revenue generating organization by 2022 (Akeem, Alani,
& Agwu, 2016). Tekhno Rail’s vision is to become the best competitor of such large firms that
are already there in the market. Within the span of 4-5 years, this company aims to grow in terms
of technology its working on and also in terms of the values it has. The values of the company
would be:
 To undertake fair activities and to become good citizen of the world.
 To provide clean products and to enhance the quality day by day.
 To respect the culture of the clients the company will serve.
 Imbibe a great culture within the employees.
 To always work on ethical grounds.
 To seek growth but always in harmony.
 To develop products with new technologies always.

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 To perform good for a stable growth and look for mutual benefits of all the stakeholders
(Guiso, Sapienza, & Zingales, 2013).
Key Issues that gives competitive advantage are:
 Low cost: For competitive advantage, there are two sources: cost and differentiation.
Strategy of low cost is based on overall leadership cost with the efficiency and cost
control. When cost is low, the clients tend to invest more in the company as they are
getting the same work done in the low cost.
 To make difference: Offering something different is a good way of getting the
competitive advantage and gain some share in the market. Any company survives the
market if it delivers a unique product which the customer, would for sure love to use.
 Resource to Capability Based: Porter’s views are based on the competitive
advantage, competencies and company capabilities. Now these capabilities initiates in
the resources which are a part of the company. There are two perspectives: one is
resource based view and the other one is capability based view. The resource based
view suggests that a company can only provide advantage when its resources are
valuable and irreplaceable. While capability advantage always says that the
organizations should be successful in changing the resources to the competitive
advantage. Hence, the capability view is much closer in understanding the process as
to how organizations develops and maintain competitive advantage (He, 2012).
These are some general key factors which can help the organizations to give competitive
advantage.
Role in Society
Any kind of technology being developed is adding at least something to the organization. The
CSR is one of the newly emerging fields in research management. It calculates the company’s
profits and also what will they do with that profit (Rangan, Karim, & Chase, 2012). Social
responsibility these days is getting much attention than it used to get earlier. Many are the
companies which are becoming aware about the social responsibility towards society. Following
are the aspects which are key aspects of social responsibility. They are: