Professional Identity and Practice: Premier Inn Report Analysis

This report provides a comprehensive analysis of professional development within the context of Premier Inn, a major UK hotel brand. It begins by outlining the benefits of ongoing professional development for both the employer and the employee, emphasizing the importance of skilled manpower and a competitive edge for the company, as well as increased satisfaction and motivation for employees. The report then delves into employer expectations, highlighting the crucial skills and competencies required for a hospitality manager role, such as communication, technological adaptability, team leadership, and delegation. A self-assessment using a personal skill audit is included to identify strengths and weaknesses. Finally, the report explores the application of various learning theories, including behaviorist and cognitive approaches, to enhance employee development within Premier Inn. The report concludes with an overview of the job interview process, including its strengths and weaknesses, offering insights into the overall professional development strategy.

Professional Identity
and Practice

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK1 ............................................................................................................................................1
P1 Benefit of on- going professional development ....................................................................1
P2 Employer expectation of skills and competencies ................................................................3
TASK 2............................................................................................................................................4
P3 Abilities, skills for specific job role ......................................................................................4
Abilities:......................................................................................................................................4
P4 Application of learning theories and approaches ..................................................................6
TASK 3............................................................................................................................................7
P5 Construct professional development plan..............................................................................7
TASK 4............................................................................................................................................9
P6 Job interview for service industry .........................................................................................9
P7 Strength and weakness of interview process. .....................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13
.......................................................................................................................................................14

INTRODUCTION
Professional development refers to the improvement in set of skills that requires gaining
desires position at workplace and that is acquired through training and education of an individual
in regards to career. Along with this, the goal of this enhancement element is to keep up to date
on current trends as well as helps in developing new skills for the advancement in particular field
(Brooks, 2016). This report is based on Premier Inn, which is one of the largest hotel brand in
UK and it is commenced in the year of 1987. In this study, it covers advantages of on going
professional development, superior expectation towards employee abilities, skills for specific job
role. Moreover, usage of various learning theories and pros and cons of interview process.
TASK1
P1 Benefit of on- going professional development
Achieving success in career requires ongoing training and education, which is where
professional development comes into play as it is designed to teach or advise workers the skills
needed to succeed in their respective line of work as well as to improve overall performance of
company. Therefore, it refers to all upbringing element, certification and education which a
personnel needs to enhance or explore their chosen career and provide their best effort in
organisation objective that benefits both superior and subordinate in terms of increase in
proficiency ratio and satisfaction level. Hence, every organisation adopt various on -going
professional practices by conducting several events, seminars, meetings, conferences etc. to
modify or improve individual abilities and potentiality (Cruess, Cruess and Steinert, eds., 2016).
Hence, in a present scenario of competitive world, service industry is one of the largest
and fastest growing sector which provide enormous employment opportunities as well as a big
contributor in an enhancement of GDP rate. Along with this, the main motive of hospitality
industry is to satisfy customer by providing high and best quality of products and services that
strengthen company's profitability rate. In such case, Premier Inn management should be more
focusing over enhancing and developing manpower abilities by rendering them proper training
and ongoing professional development so that they can put their full effort in an enhancement of
firm's profit margin. Furthermore, Premier Inn is one of the branded company which is
established in the year of 1987. It operates 785 hotels with 72,000 rooms across the globe as

well as involves variety of locations like city centres, suburbs and airport. It offer several leisure
facilities like gym, swimming pool, and also they are working over in introducing new bedroom
design to attract or impress wider range of population in order to increase their profeincy. There
are various benefits of ongoing professional development in Premier Inn's employer and
employee which are given below:
Benefits to employer
Some of the advantages which Premier's superior gains through ongoing professional
enhancement:
Skilled manpower: With the help of this tool, Premier Inn's manager can attain high
potential personnel who put their best performance in the growth of company's profitability.
Moreover, these employees are more flexible in nature as they always make use of available
opportunities and bring innovative or novel ideas which directly reflect in an enhancement of
Premier Inn proficiency (Cruess, Cruess and Steinert, 2016).
Competitive edge: In this, superior takes an initiative to identify and analyse current or
emerging trend of marketplace and based on that they make corrective course of action as they
facilitate proper training and development program which enhance each individuals potentiality
or talents. By this process, Premier Inn can gain competitive advantage and can achieve best
position among competitors in an innovative and creative style.
Benefits to employee
Gain satisfaction: As ongoing professional development encourage manager to render
enormous platforms to subordinate which help them to explore their hidden talents and develop
Premier Inn sustainable proficiency. Due to this, Premier Inn's employee achieve high level of
satisfaction as well as boost their morale which generate better working culture within business
premises.
Increased motivation: It is very essential for every organisation in terms of increase their
volume of sales and proficiency. However, employees acquire intrinsic encouragement as they
will be more dedicated and committed for the completion of Premier Inn task which improve
their overall performance and increase their profit margin.
However, ongoing professional development enable Premier Inn to expand their sales
growth and profit margin. Moreover, they can build a better and positive relationship with

employees which lead them to obtain maximisation of profit by making use of available
resources.
P2 Employer expectation of skills and competencies
The present scenario of world is highly competitive, for that every organisation seeks fro
challenging and productive manpower who is very flexible in nature and brings novel or
innovative ideas that assist company to increase their profit margin in a better manner. However,
professional skill and competencies plays a crucial role within company which lead them to
achieve business objective in efficient and effective manner. Hence, professional skill such as
leadership, mentoring, project management, conflict resolution are value added skills which is
very much essential to every career (Cyrino, 2016). On the other hand, competencies is also
important which signifies an ability to do something different and creative that improves firm's
sales growth. Thus, the skill which is expected by Premier Inn Hotel management for the job role
of Hospitality Manager are as follows:
Communication skill:It is considered as the most important quality in a hotel industry
specially in Premier Inn Hotel because excellent conversation can enhance guest experience and
it create value to Premier brand image among competitors. Moreover, it enable them to handle
customer complaints effectively and can provide proper guidance to their team members in order
to generate a better working condition within business premises.
Acquiring latest technology: In order to survive in an industry, Premier Inn expect from
hospitality manager to be in flexible in nature as they should be always ready to adapt innovation
or novel idea to their business operation that leads company to attain increased level of
proficiency. Along with this, they should be able to convey and make other team members
understand so that there will be less conflict of interest and ambiguity which build best working
condition.
Team leading and development: It is another competencies which Premier Inn Hotel
requires from Hospitality Manager that they must be capable of encouraging or motivating
personnel in order to work in one accord i.e. collaboration among colleagues. By this, each
individuals get equal opportunity and it enhance Premier Inn performance as well as helps them
to gain competitive edge in a sector.
Delegation: Under this, Hospitality Manager are expected to identify or determine every
manpower potentiality and interest and according to that they assign them roles and

responsibilities that generate positive attitude among subordinates to perform their best for an
accomplishment of Premier Inn Hotel in an impressive or productive style.
Hence, the proceeding explained skill plays a integral role within Premier Inn business
operation and function as it helps them to be more competent in a marketplace as well as assist
them to build high level of satisfaction which add value to company's reputation.
TASK 2
P3 Abilities, skills for specific job role
A highly skilled workforce enable firm to obtain maximisation of profit with an optimum
utilisation of resources. Thus, in order to examine my potentiality and abilities for the post of
Hospitality Manager in Premier Inn Hotel , I applied Personal skill audit which is regarded as an
useful element to identify each individual strength and weakness and also help them to overcome
those in order to improve overall performance of company (Guile, 2014). The personal skill audit
for the profile for Hospitality manager are given below:
Personal Skill Audit
Learning Skills Target Proficiency Existing Proficiency
Skills:
Communication skill
Team leading and development
8 6
6 9
Abilities:
Critical thinking
Decision making
Target Proficiency Existing Proficiency
10 9
9 6
Competencies:
Delegation of work
Use of technology
Target Proficiency Existing Proficiency
10 7
10 8
The above drawn table are my skills and abilities which is determined and analysed by
me by comparing my performance with targeted and existence proficiency. By this impressive

tool, I came across various strength as well as weakness on which I have to work in order to
accomplish organisational goal in an effective and efficient way.
Strength
 I am very much flexible in nature that
means, I am always confident to
acquire novel ideas within business
premises or function that help me to
identify the exact condition of
marketplace and encourage me to bring
innovation (Hayward and Li, 2014).
 I am good at managing team with best
collaboration or coordination that
create positive attitude within company
and helps them to maintain a better
relationship with each other.
 I am quite better at critical thinking
which helps me to determine all forces
or factors which effect company's
business environment.
Weakness
 I am average at decision making skill
because in some cases I get confuse
which impact personnel morale and
value (Willetts and Clarke, 2014).
 My communication skill is not up to
mark which generate conflict of interest
or ambiguity in manpower and it
disturb whole business function.
 My delegation of work ability is poor
that for some profile I am not able to
analyse individual potentiality which
generate huge issue or dispute and it
directly reflect over company's
productivity.
Opportunity
 As the world is becoming more
competitive and advance, I have an
enormous platform or opportunity to
explore my skill of adaptability of latest
technology and can smoothly acquire
innovation that add value to firm brand
image.
Threat
 Ineffective communication skill
become more challenging factor for me
because it has huge impact over
strengthening employee morale and
satisfaction.
 Improper delegation of work in
manpower leads to drastic threat as it
effect negatively on company by labour
turnover .

P4 Application of learning theories and approaches
In today's competitive world, personal and professional development plan is most
important tool as it enable company as well as manpower to explore their potentiality that impact
positively over Premier Inn Hotel proficiency. Moreover, it assist them to provide proper
guidance or development program in order to attain high level of productivity and proficiency.
However, for achieving the same in Premier Inn, they implies various learning theories or
approaches which is described below:
Behaviourist: In this, behaviour can be controlled and modified based on consequences
of an individual behaviour. Moreover, under this learning occurs by copying others and
repetition (Kearney-Nunnery, 2015). Moreover, it processes two main elements whereby
manpower learn from their environment which is refer as classical conditioning and operant
conditioning. Apart from this, employer should maintain a better relationship with employees
and provide best strategic decision which encourage them to accomplish Premier Inn gaols or
objective in an appropriate manner.
Cognitive : It is concerned with mental function like memory, perception, attention etc. as
it view those manpower who has strong IQ knowledge so that they can carry Premier Inn
business function smoothly as well as can advise other colleagues whenever required. By this,
Premier Inn can control over labour turnover and can retain existing employees that aid them to
increase their proficiency level in an impressive and productive way.
Humanist: It is a psychological perspective that emphasizes over a study of whole person
as it believe that an individuals behaviour is connected with inner feelings and self image.
Moreover, it view every personnel as an unique an has the free will to change at any time based
on market condition. In regard of Premier Inn, its management must be transparent and ethical as
they always be sensitive towards its workforce interest that strengthen proficiency ratio in a
better manner (Nicholls, 2014).
Kolb's learning cycle:This cycle is formed through two dimensions which are defined as,
how a individual perceives information and how utilises this and perform active experiment.
Premier inn is a British hotel chain and UK biggest brand. They contain hotel in various location.
This theory is used by the hotel to improve the performance of employee's. The explanations are-
 Diverging- It involves the employees of Premier.inn who look things in different
perception and they examine before doing it.

 Assimilating- This refers employees of Premier Inn who want proper information and
interested in concept learning before doing the work (Warner, 2014).
 Converging- This contain employees of Premier Inn who want to learn and solve the
problems are required to provide technical information and logical work to perform.
Accommodating- This involves employees of Premier Inn who want to do things practically and
they like challenges in work field which increases their skills and result in higher performance.
TASK 3
P5 Construct professional development plan
It is a valuable document that establishes both career development goals and strategy fro
meeting them. Along with this, it involves goals, required skill, competencies in order to
accomplish organisational objectives in an effective way within prescribed time limit. However,
with the help of this efficacious tool, I am able to examine or determine various ability and
weakness as well as it encouraged me to adapt different measures in order to improve skills and
potentiality that explore Premier Inn productivity and proficiency. Hence, I developed
professional development plan in order to overcome my weakness which is mentioned below:
Skills and
competencies
Goals Activities for
improving skills
Effectiveness of PDP
Delegation of work 3 months For improving my
skills of delegating
work I will assess the
action of employees
and on the basis of
their capability I
assign roles and
responsibilities which
enhance their quality
of their work
(Wenger-Trayner and
The evaluation of
subordinates'
performance will be
beneficial for me as it
enable me to analyse
manpower capacity as
per the previous
performance to
determine whether
they will be able to
perform particular

et. al., 2014). work. By improving
this skill I become able
to reduce the chances
of failure.
Communication skill 6 months I will make use of
seminars to ascertain
the tricks for
improving my
communicational
skills. Along with this,
I will participate in
debate and group
discussions that
support in improving
my communicational
skills.
By attending seminars
and participating in
group discussion or
debate I will be enable
to learn about different
fault that an individual
perform which affect
the communication.
By acquiring
command on
communicational
skills I become able to
interact with my
subordinates
efficaciously and
reduce the changes of
misinterpretation of
information.
Decision making 8 months In order to improve
my decision making
skills I will critically
evaluate the situation
and then prioritize the
result. The solution
with greatest benefit
will be selected by me
By rising my decision
making skills I will
able to take best
decision toward the
betterment of my
managerial capability
which further help me
in achieving greater

as a decision. success.
TASK 4
P6 Job interview for service industry
Job Interview-
A job interview is an interview involving conversation between a candidate and the
representative of employer which is conducted to examine the candidate potential and taking hire
or no hire decisions (Olsen, 2015). It is a popular tool used by every organisation to select
employee's.
Job specification-
A job specification contain knowledge, skills and abilities which is needed to perform a
job in an organisation. It involves areas such as education, work-experience, managerial
experience etc that are required to achieve the goal related to job. This helps in the process of
recruitment and in evaluation of performance and in their appraisal and promotion. The job
specification for the role of Hospitality Manager in Premier Inn Hotel are as follows:
JOB SPECIALISATION
Organisation Name: Premier Inn hotel
Job Profile: Hospitality manager
Qualification Required: MBA ( Human Resource )
Selection Criteria:
 Providing general assistance in operations performed fro customers
 Efficacious managerial skills for management team properly
 Delegating works & duties along with maintaining schedules.
 Obligated to assure the prompt services and satisfaction of customer
 Able to execute strategic planning for proper work done in an innovative way.
Desired Criteria:
 Experience of around 3-5 years in hotels.
 Effective communication skills.

 Decisive personality.
 Up-to-date with technologies.
C.V-
The C.V is a summary of a person's history, educational background and contain list of
all achievements. This is an overview of someone's life which highlights candidate skills and
abilities. This is different from resume which is a brief summary of candidate's qualification and
work experience.
CURICULAM VITAE
Name- Erick John
Address- 28, King Square Street, London. United Kingdom
Contact no.- 241654567
Job Experience- Four and half years’ of work experience in Hilton Hotel as Hospitality
assistant. Seeking to work within a Premier Inn hotel that provides more platforms to me for
intensify skill and taking my career to new heights. Enhancement of company along with
personnel development is one of the primary concern that is fully satisfied with Premier Inn
hotel.
Specialisation-
 Management of team
 Technological skill.
 Resolution of disputes among employees
 Impressive cognitive thinking skill
Qualification-
 Bachelor of Business Administarion (BBA)
 Master’s in Business administration (MBA) (Marketing)
Declaration- I hereby declare that all the information that are provided above are true and best
of my knowledge.
Date-
Place-