Professional Identity and Practice

This document discusses the key benefits of on-going professional development for different stakeholders within an organisational context. It also investigates the professional employers' expectations and desires of skills and competencies within the organisational context. The document includes a development plan for enhancing skills and competencies within a specific work context.

Professional Identity
and Practice

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Examine the key benefits of on-going professional development for different stakeholders
within organisational context.................................................................................................3
P2. Investigate professional employers expectations and desires of skills and competencies
within organisational context.................................................................................................4
TASK 2............................................................................................................................................6
P3. Evaluate own abilities, skills and competencies for specific job role..............................6
P4. Analysis of range of learning approaches and theories used for personal and professional
development...........................................................................................................................8
TASK 3............................................................................................................................................9
P5. Construct a development plan for enhancing skills and competencies within a specific
work context...........................................................................................................................9
TASK 4..........................................................................................................................................10
P6. Undertake a job interview for a suitable service industry role...................................10
P7. Review key strengths and weaknesses of an applied interview process........................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Professional identity is defined as an individual's professional self concepts based on their
experiences, attributes and believes value and motives. Professional identity of an individual is
constructed under conditions of stigmatised cultural identity present in unknown and interesting
puzzles (Sherwood and O’Donnell, 2018). The report is Hyatt Hotels Corporation which is
formerly known as Hyatt and founded in 1957 by Hyatt Robert von Dehn and Jack Dyer Crouch.
the hospitality organisation is an American multinational company which is headquartered in
Chicago United States but serves it's of offerings in all over the world. The report covers and
acknowledges the importance of ongoing professional development of an individual and its
benefits for the stakeholders of the company along with professional skills and competencies are
also discovered which are needed to be prepared by a professional for working in a respective
hospitality firm. Moreover an evaluation is conducted with the help of SWOT analysis and skill
audit through which a person the plant is conducted. At the end a interview script is provided and
key strengths and weaknesses of the interview process are reviewed.
TASK 1
P1. Examine the key benefits of on-going professional development for different stakeholders
within organisational context.
On-going professional development is also known as continuous improvement process that
it is focused towards a professional and in favour of improvising there skills and competencies.
On-going professional development is a term that describes the learning activities and practices
which a professional engages in for developing and improving their abilities. regular
improvement and improvisation is an important aspect in life of a professional working in a
business setting in order to enhance their performances along with increasing the performance
standard of the company as well.
Hyatt Hotel is a multinational hospitality chain and the workforce of the company defines
the services and the offerings which is provided to customers as the organisation belongs to
hospitality field of service industry. Ongoing professional development is a essential and very
crucial practice which is needed to be undertaken by every individual in the company which
allows the form to provide curated experiences to the people visiting the hotels and keep them
satisfied which automatically improve the Goodwill of the organisation in domestic and

international markets. The importance and benefit of ongoing professional development is
suitable for the different stakeholders present in the organisation. The specific benefits of
ongoing professional development for employer and employee are mentioned and elaborated
underneath in a table format.
Employer (Hyatt Hotels) Employees (Workforce)
Encouraging employees and workforce for
getting trained and enhancing the abilities and
competencies in the specific areas can
directly have immediate impact on
productivity and profitability of Hyatt
Hotels. More over professional development
can also help in enhancing the overall self
experiences and their expertise which
provides very strong and competitive team to
the hospitality provider.
Ongoing professional development are also
beneficial for employees of Hyatt hotels on
their personal levels as well because the
individual gets an opportunity to keep up
with the industry changes. as the market is
changing constantly and hospitality is all
about providing the best to the customers so it
becomes very important for employees to be
updated (Cyrino, 2016).
Ongoing training and development programs
which are designed by organisation for
employees brings better opportunity for
individuals and which automatically
improves the reputation of Hyatt hotels as
an employer making it a caring employer who
takes appropriate initiatives for their work
force and strive to only employee the best
professionals.
Another benefit which unemployed receive
with the help of ongoing professional
development programmes is it helps them in
understanding and evaluating their
weaknesses and the skill gaps which they
need to fill and which is very important for
them to become competitive again.
P2. Investigate professional employers expectations and desires of skills and competencies
within organisational context.
A job role of a marketing manager is to supervise the marketing resources and all the
related activities of a certain business and its offerings. The marketing manager of Hyatt hotels is
responsible for several different activities amongst which the first and foremost is to manage

marketing team efficiently. along with it marketing manager is also responsible for efficient
development of plants for the foreseeable future, organising and executing respective practices
and activities related to marketing, along with it marketing manager also have to look over the
functions of the marketing team and the required resources (Hammond, Cross and Moore, 2016).
It properly highlights that a marketing manager of hospitality company like Hyatt hotels to have
appropriate and numerous amount of skills and competencies in order to perform their job roles
in the most efficient manner. Few of these significant skills and competencies which are
expected by Hyatt hotel by their marketing manager are investigated and elaborated underneath.
SKILLS
 Creative skills is the most imperative and essential skill which is expected by every
employer in the process for the job role of a marketing manager. Hyatt Hotels as well it is
essential the marketing manager hold creative skills as they are required to develop and
brainstorm their ideas for devising innovative methods of promoting and distributing
products in the targeted audience.
 Communication Skills- The communication skills are also comes under the umbrella of
employability skills or transferable skills. The communication skill is one of the most
common ability which every employer searches for in the respective candidates. Hyatt
Hotel and most likely in other hospitality organisation managers and marketing manager
specifically have to communicate with their team members and keep them working
together and also motivate them. In order to fulfil such essential actions it is very
important for the marketing manager to hold appropriate communication skills so that
people can be easily motivated (Allen, Park Rogers and Borowski, 2016).
COMPETENCIES
 Analytical ability- The marketing manager has the job role of deriving the data into the
simplest manner and appropriately big decisions accordingly. A efficient and successful
marketing manager understands the data that are presented in front of them and
accordingly make decisions. Therefore analytical ability is one competency which is
required by Hyatt hotel and for which employee look for in their marketing managers.
 Teamwork- A marketing manager is an individual who is responsible for not just for
their personal performances but for also the whole marketing teams performances and
therefore it is essential for a marketing manager to be a team worker and to keep their

team together. Thus, according to Hyatt hotels employer’s teamwork is essential
competency which must be included within the professionals at the managerial position.
The above skills and competencies discuss are expected by the employer within Hyatt hotel
in respect of the marketing manager position which is essential for a consistent and regularly
improving performances of the marketing team (Han, 2017).
TASK 2
P3. Evaluate own abilities, skills and competencies for specific job role.
Self-assessment is an activity which is very potential and beneficial for a professional as it
helps them in identifying the strengths and weaknesses in themselves according to their
professional lives and the desired job roles. For a marketing manager in Hyatt Hotel a personal
self assessment is conducted below with the help of SWOT analysis framework and accordingly
a skill audit is also conducted.
Personal WOTT Analysis:
Strengths
 Communication skills are the prominent strength which I hold as I am an extrovert and a
quite effective interactor. Communication skills in a marketing manager are one of the
skills requirements also and searched by employers of Hyatt Hotel as well.
 Team builder and worker is another very significant skill which I hold as a marketing
professional. I know the importance of team working and which makes it my strength to
work in a team build a team and motivate them. Also having specialised in team working
helps the company and large hospitality provided like Hyatt hotels (Novakovich, Miah
and Shaw, 2017).
Weaknesses
 Leadership ability is a primary shortcoming of mine as I am lacking in providing
appropriate directions and guidance to my team members even after holding efficient
communication skills.
 Financial management is another lacking competency of knee as a marketing
professional because of my and practiced administration in budgetary control which
alludes me in most fundamental expertise and developing efficient marketing plans.
Opportunities

 Increased level of knowledge and enhancement of my learning as Hyatt hotel offer
continuous training and development sessions for workforce at work environment.
 Enhancement of Position, Hyatt Hotel is a large hospitality organisation providing use
opportunities and exposure to employees. This creates a major possibility for me in
context of micro motion and moving to better position in the company which will
automatically enhances the scope of my practice and contribution towards the
organisation and towards my professional goals as well.
Threats
 Competition is the threat which is quiet for me in context of the preferred job role of a
marketing manager in Hyatt hotel as there are many existing individuals and
professionals in the same field working in the company who have better chances over me
to procure the position (Nam and Lee, 2016).
On the basis of the fans and weaknesses are identified in the above section personal skill
audit is mentioned underneath containing several scores for areas skills identified above which
are provided by colleagues, peers and assessor.
SKILL AUDIT:
Skills and Competencies Score to Self Score by Others
Communication Skills 9 9
Team Building Skills 9 10
Financial Management 4 5
Leadership Ability 6 4
Decision Making 6 5
According to the investigation conducted above of myself with the help of SWOT analysis
framework and skill audit afterwards it has been identified that their are numerous abilities and
competencies of mine which makes me appropriate for the job role of a marketing manager in
Hyatt hotel (Cruess, Cruess and Steinert, 2016). But there are two stills in which I lack and
which creates a weakness for me and there I need to work and improvise in those specific areas.
Therefore the ongoing learning program can you help me in defeating my shortcomings and
revising my abilities for becoming more potential the job role of marketing manager in Hyatt
Hotel.

P4. Analysis of range of learning approaches and theories used for personal and professional
development.
The ongoing professional development is supported by several learning theories and approaches
which are useful for the professionals for their development and also for their personal
improvisation. this learning approaches and theories provide appropriate knowledge and
competencies to the individuals in term of their required abilities which helps them in becoming
enjoyable. Few of these theories and approaches are useful for me as well through which I can
enhance my strengths by changing my weaknesses into potential abilities. These learning
approaches and theories are elaborated below:
LEARNING THEORIES
 Constructivism theory relies on the assumption of learning and a central idea that
professionals is constructs and build their new knowledge upon the foundation of their
past experiences and learnings. The prior learning and knowledge of the individual
influences new modifications in there learning experiences. Constructivism is an active
procedure which needs to be considered by me as a professional on continuous basis in
my life (Jackson, 2016).
 Cognitivist theory entirely depends on internal procedures that are mentally considered
in relation with focus on activities of knowledge and problem solving aspect and critical
thinking of an individual.
LEARNING APPROACHES
 VARK Style is considered as a prominent and very beneficial approach which is
concerned with four specific learning styles and methods in a blink and individual to
classify them into an appropriate learning standard according to their preferences and also
according to there grasping power. The learning style are visible, audio, reading/writing
and kinetics.
 Kolb's Learning Cycle is another learning approach or method which is significant for
me as an individual with numerous steps the first step includes encountering new and
efficient experiences as well. The next stage describes observation in which analysing
and learning works for identifying inconsistency in any performances that are arisen due
to any misunderstanding or conflicts. The next stage is the last age concerned with the
development of suitable concepts or a modified idea.

With the help of above discussion of various learning approaches and theories the
constructivism and VARK style of learning is the best suited for me which can be helpful in my
scenario for becoming appropriate as a marketing manager of Hyatt hotel (Moorhead, Bell and
Bowles, 2016). These two Learning theory and approach is helpful due to you there conserve
that help me in gaining and developing a new mind set and entirely new set of expertise with the
help of my past experiences and knowledge.
TASK 3
P5. Construct a development plan for enhancing skills and competencies within a specific work
context.
SKILLS CURRENT
PROFICIE
NCY
TARGETTED
PROFICIENC
Y
DEVELOPME
NT
OPPORTUNIT
IES
RESOURCES TIME
FRAM
E
Financial
Management
4 10 In order to
develop
appropriate
financial
management
competency as a
marketing
manager
significant study
and practice will
be very
beneficial and
helpful (Cruess,
Cruess and
Steinert, 2016).
Resource that is
prominent for
attaining
financial
management
knowledge and
become
competent the
training and
development
session
provided by the
company are
prominent.
3-6
Months
Decision
Making
6 10 Decision
making is an
The
constructivism
6-12
Months

important part of
the job role of a
marketing
manager for
which
development
opportunity is
the past
knowledge and
guidance of
superiors.
theory of
learning will
enable me to
develop critical
decision
making skill
enabling me to
learn from my
past experience
or specifically
decisions.
Leadership
Ability
6 10 Leadership is
necessary for an
individual on a
managerial
position and the
opportunity for
me to improve
leadership skills
is of the
feedbacks of my
superiors and
past employers.
The VARK
learning cycle
will provide me
understand my
learning style
and
appropriately
helps me in
adopting the
best style for
improvising my
leadership skills
(Webb, 2017).
5-10
Months
TASK 4
P6. Undertake a job interview for a suitable service industry role.
JOB DESCRIPTION

INTERVIEW SCRIPT

INTERVIEW
Interviewee: “Good Morning, Sir.”
Interviewer: “Good Morning, have a seat!”
Interviewee: “Thank You, Sir!”
Interviewer: “Shall we commence with the interview?”
Interviewee: “Most Likely, Sir!”
Interviewer: “Alright. So, according to you, what are the key skills and abilities a Marketing
manager of a hospitality sector and of large international organisation like ours should possess?”
Interviewee: “Communication is one of the most important skills according to my opinion and
experience. Moreover, management and leadership skills are also should possessed by the
Marketing manager of a hospitality organisation. Furthermore, a marketing manager should also
be a team worker holding enough analytical skills!”
Interviewer: “What would be your approach for employee motivation?”
Interviewee: “The very first responsibility as a Marketing manager to communicate and
understand the prospective of my team members for knowing their motivational factors and
influential elements. According to this analysis my critical thinking ability will allow me to
provide appropriate opportunities which encourage the individuals for working efficiently in
organisational and their personal favour.”
Interviewer: “How would you manage a critical data or information acquired by market
research which is helpful for company but very sensitive as well?”
Interviewee: “As a Marketing manager of such large organisation I have the responsibility for
working ethically and analytically. These approaches will allow me to creatively use the
sensitive data and making appropriate decisions. Also my team member working under me will
also develop a practice of working ethically and critically!”
Interviewer: “Alright, you may leave. Thank you so much!”
Interviewee: “Thank you for your time. I’m hoping to hear from you soon!”
P7. Review key strengths and weaknesses of an applied interview process.
The above interview process which is undertaken for the job role of a marketing manager
is very efficient and beneficial for the company. But once the interview is ended it is very
important for the Human resource Department of Hyatt hotel to conduct a analysis of the

strength and weaknesses in relation with the interview process that is undertaken. The strength
and weakness of the above interview process is presented below:
STRENGTHS
 Precise and direct is one of the key strength of the interview process as the questions
that were asked by the interview in panel very direct and which required direct answers
from the candidate. It is beneficial and strengthening for the company because it
consumes less time and the scope of any unprofessional information is eliminated
enabling the interviewing panel to identify the best candidate for the job (Clements and
et. al., 2016).
 Spontaneous rounds of questions and answer are held in the interview process which
provided a honest and clear evaluation of the abilities and competencies of an individual.
WEAKNESSES
 Time and cost consuming is the key weakness of the interview process that is conducted
by the Human resource Department of Hyatt hotel because of the descriptive nature of
questions asked by the interviewer and also the several arrangements that is needed to be
done by the Human resource Department for conducting The selection activity.
 Lengthy process is another drawback of this interview process as the length of answers
provided by the candidate is lengthy which are the questions asked were very descriptive
and time consuming making the whole interview process a very long process.
CONCLUSION
From the above report and discussion it has been concluded that professional identity and
practice of an individual place a very important role in their career and growth ensuring better
career opportunities and higher standards of working. For improvement in professional identity
and practice on-going professional development helps an individual in in preparing appropriate
skills benefiting the firm and themselves. Moreover in the report a self evaluation is conducted
where skills and competencies are identified first according to which a SWOT analysis is
conducted of an individual and a personal development plan is created for enhancement of
abilities and betterment of performances. The end an interview script is developed for the
company in order to conduct appropriate interview for the suitable job role and according to the
process strengths and weaknesses of it are also review for making improvements in future in the
interview process.

REFERENCES
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professional identity formation. Academic Medicine. 91(2). pp.180-185.
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Webb, S. A. ed., 2017. Professional identity and social work. Taylor & Francis.