PROFESSIONAL MEDIA WORKSHOP3The Role of PR in Cyber Bullying Public relation as a discipline has got a major responsibility in the abolition of this crime. Firstly the subject should evolve to incorporate emerging disciplinary issues such as those of online harassment. Ways of avoiding them should be part of the curriculum and even the social evils that will subsequently follow. Emphasis on the methods in which one can continuously findthemselves getting deeper into this moral decay should also be part of the module. The aim here is to ensure the society is aware of the dangers resulting from these acts. Another way in which Public Relations can help is by creating awareness of the existence and forms of cyber bullying. When people are aware of these issues, they can avoid them since some of them find themselves in them unaware. According to a recent study by Malaysia National cyber security agency, manyunsuspecting persons engage in cybercrimes unaware. An example is when someone constantly keeps on sending a humiliating text message, they may be ignorant of the effects it has to the recipient (Mitchell 2007). The objective, in this case, is to ensure no one is caught oblivious in furtherance of this moral issue. Educating the public on the responsible use of internet and electronic devices is also very important in helping deal with cyber bullying. When children are introduced to the web responsibly, they will eventually grow using it well and eventually be responsible users. People should be discouraged from vandalism and with time and constant reminder, they will stop the crime.PESTEL and Cyber Bullying The environmental factors have to lead to the development of cyber harassment in some ways.Politically people are more aware of their rights, and this means that you cannot deny them

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