House and Solar Cleaning Business Plan

This assignment presents a strategic business plan for Brents Services to launch a new division in California specializing in efficient solar panel cleaning and innovative window washing using advanced technology. The plan includes a SWOT analysis, risk management strategies, and a focus on corporate social responsibility by employing eco-friendly cleaning systems and safe materials.

Running head: PROPOSAL OF A NEW DIVISION
Proposal of a new division
Name of the student:
Name of the University:
Author’s note:

1PROPOSAL OF A NEW DIVISION
Executive summary
The reports discusses about a proposal by Brents Professional Service to establish a new
division with new service in California. The Company deals with providing cleaning service
solutions and Bakersland and at the new division, they are planning to add innovative solutions
to fulfill expanding needs of customers. To achieve this, they have proposed giving cost friendly
service along with innovative solution like use of advanced cleaning system and eco-friendly
materials to maximize the efficiency of solar panels and other concreter structure of residential
buildings

2PROPOSAL OF A NEW DIVISION
Table of Contents
Executive summary.........................................................................................................................1
Strategic Plan Part 1: New Business Division of an Existing Company; Vision, Mission, and
Value Proposition............................................................................................................................3
Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental Analysis;
Primary Internal Considerations for the Development of a Strategic Plan.....................................4
Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic
Objectives; Corporate Social Responsibility: Balanced Score Card and its impact on
stakeholders; the Communication Plan...........................................................................................6
Strategies and Tactics Section.........................................................................................................7
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................9

3PROPOSAL OF A NEW DIVISION
Strategic Plan Part 1: New Business Division of an Existing Company; Vision, Mission,
and Value Proposition
The report is a proposal for a new business division of the Brents Professional services
based in Bakersfield, US. Till now, the company has been providing services for cleaning solar
panels in residential and commercial building. We were involved in up keeping of solar panels
and providing professional cleaning to ensure that nothing prevents the sunlight from reaching
the solar panels (Brents Services, 2017). However, we are starting a new division for the
Company at the Central Valley of California and we are focusing on adding innovative service of
not just solar panel cleaning but also window cleaning, pressure washing and care of lawns and
fences and concrete structure of residential homes and commercial buildings too. The special
emphasis is delivering eco-friendly cleaning service. The new name proposed for the new
division is ‘Solar and Home Cleaning solutions’ as we have expanded our service to cleaning
homes, fences, windows and lawns too. The unique points of the new division that is going to
attract more customers towards the new service are that:
 The services are going to be much cost effective for customers and they are likely to get
the option of many types of service options. For instance, earlier it was restricted to
monthly service or just one time service, however now we have added prime services
based on the frequency at which customers contact the service for
 The introduction of additional service like window cleaning, lawn and fence upkeeping
and concrete care is also likely to address varied solutions of client.
 Secondly, maintaining optimal safety is key priority for us before and after delivering the
service by use of sophisticated tools and equipments.

4PROPOSAL OF A NEW DIVISION
 In addition, we aim to conserve energy too by using sophisticated and advanced cleaning
equipments
The strategic vision of Brents Professional service was to provide value to clients with
impeccable service and remarkable end results. Relevant to the unique ideas proposed for the
new division of Brents, our mission for the new division is- ‘To ensure that solar power is
protected and impeccable results are provided in the maintenance and up keeping of buildings in
all areas’. Our mission is to ensure efficiency of solar panels and provide eco-friendly cleaning
solutions. This has links with the Brent’s vision too all these are going to provide remarkable
results too. With regard to value proposition, we aim to exemplify high quality workmanship and
engage in eco-friendly cleaning process. This is likely to ensure we take creative steps towards
environmental sustainability. The other advantage of innovative solutions to solar panel cleaning
is that labor based cleaning methods are costly and time consuming and we aim to use automated
cleaning system to clean at varying angles and in a eco-friendly manner too (Jawale et al., 2016).
Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental Analysis;
Primary Internal Considerations for the Development of a Strategic Plan.
The SWOT analysis for the new divisions are as follows:
Strength:
One of the strength of the new service in the new division is that it is looking to provide
customer centric service and achieve competitive advantage. The service can be said customer
centric because we have added new services after analyzing the feedback of citizens regarding
additional building cleaning solutions that they would like to take advantage of. The feedback of
the residents living in California helped us to decide on the useful services that would grab more

5PROPOSAL OF A NEW DIVISION
attention of residents and expand our business activities too. Taking feedback and services is an
effective way to understand customer needs and develop strategic business activities (Wilder,
Collier, & Barnes, 2014). Secondly, the focus on achieving competitive advantage is evident
from our mission where our aim is to implement creative solutions to deliver eco-friendly
cleaning service. We are mainly exploiting technologies to the sustainability of human activities
and environment (Aman et al., 2015).
Weakness:
The weakness is that this is a new venture in delivering window cleaning and house
cleaning service. Although we are trying to use scientifically tested cleaning materials and
equipments for cleaning, it is difficult to interpret challenges in cleaning concrete, fences and
windows unless we gain substantial experience in it. This is because although we prepare ourself
for it, practical challenges are likely to arise due to different building designs, height and
location.
Opportunity:
The introduction of automated cleaning equipments is an advantage to our house and
solar cleaning business as this is going to address the barrier associated with manual cleaning
and design of the building. Secondly, focus on pricing is going to attract and retain more
consumers too. In accordance with evidence based research article of Moon et al, (2015), we are
also planning to use cleaning tools system with water circulation system to ensure that efficiency
is achieved during cleaning and water is conserved. This is likely to attract customers residing in
reputed residential buildings.
Threats:

6PROPOSAL OF A NEW DIVISION
One of the threats in the process is arrangement of fundings for new cleaning system and
automated equipments. These are new and advanced equipments and the process for procuring
them would be difficult. This may affect the initiation of our service too.
Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of
Strategic Objectives; Corporate Social Responsibility: Balanced Score Card and its impact
on stakeholders; the Communication Plan
Assumptions:
The division strategic vision is mainly guided by our vision and mission statement. In
accordance with the goal of promoting efficiency of solar panels and delivering eco-friendly and
automated cleaning solution, we move ahead with the assumption that technology would be the
main strength of our business.
Risk and change management plan:
The success of the new venture is highly dependent on use of innovative and latest
cleaning systems and equipments during solar and house cleaning. However, this is associated
with many risk as our existing staffs may not be skilful enough to use them efficiently. Hence,
the change management plan is to develop the competency of our staffs and recruit personnels
experiences in eco-friendly cleaning technology to ensure excellent workmanship is delivered.
Strategic objective
The strategic objective is to recruit skillful workforce to realize the new mission and
vision of the House and Solar Cleaning Solutions and to engage in extensive communication
process with key stakeholders to plan achievement of goals in different stages of business.

7PROPOSAL OF A NEW DIVISION
Corporate social responsibility:
Corporate social responsibility is reflected in business activities by having approaches
that contributes to sustainable development and socioeconomic and environmental benefits for
all stakeholders (Homburg, Stierl, & Bornemann, 2013). We are focused on CSR as have
pledged for eco-friendly cleaning system with use safe cleaning materials and this is reflective of
the fact that we care for the impact of business on environment too and other stakeholders too.
Strategies and Tactics Section
One of our most important strategic business vision is that we are focusing on using eco-
friendly technology for solar panel cleaning. Secondly, we realized that window and house
cleaning results in water wastage and contamination of surrounding areas, hence we are targeting
to get advanced cleaning system to address this problem. All these activities are innovative as
well as tactical approach to establish our business in a new location and attract the attention of
target consumers too.
Conclusion
The proposal presented the strategic business plan for Brents Services to establish new
division in California with special focus on service that focus on efficiency of solar panels and
use of advanced cleaning technology to clean windows, fenced and other structure of residential
building. It has proposed the SWOT analysis and the strategic plan to manage risk and sustain
competitive advantaged in their new service. This is likely to give effective results if all ethical,
contextual and CSR responsibility is effectively implemented.

8PROPOSAL OF A NEW DIVISION
Reference
Aman, M. M., Solangi, K. H., Hossain, M. S., Badarudin, A., Jasmon, G. B., Mokhlis, H., ... &
Kazi, S. N. (2015). A review of Safety, Health and Environmental (SHE) issues of solar
energy system. Renewable and Sustainable Energy Reviews, 41, 1190-1204.
Brents Services (2017). Window Washing Service Bakersfield CA & Gutter Cleaning. Brents
Professional Services. Retrieved 4 October 2017, from http://brentsproservicesca.com/
Homburg, C., Stierl, M., & Bornemann, T. (2013). Corporate social responsibility in business-to-
business markets: how organizational customers account for supplier corporate social
responsibility engagement. Journal of Marketing, 77(6), 54-72.
Jawale, J. B., Karra, V. K., Patil, B. P., Singh, P., Singh, S., & Atre, S. (2016, March). Solar
panel cleaning bot for enhancement of efficiency—An innovative approach. In Devices,
Circuits and Systems (ICDCS), 2016 3rd International Conference on (pp. 103-108).
IEEE.
Moon, S. M., Shin, C. Y., Huh, J., Oh, K. W., & Hong, D. (2015). Window cleaning system with
water circulation for building façade maintenance robot and its efficiency
analysis. International Journal of Precision Engineering and Manufacturing-Green
Technology, 2(1), 65-72.
Wilder, K. M., Collier, J. E., & Barnes, D. C. (2014). Tailoring to customers’ needs:
Understanding how to promote an adaptive service experience with frontline
employees. Journal of Service Research, 17(4), 446-459.

9PROPOSAL OF A NEW DIVISION