Assignment On Professional Orientation.

PROFESSIONAL
ORIENTATION

Professional Orientation 1
Information technology (IT) is an integrated platform comprising software, hardware, and
services. There are IT departments in the organizations which are liable for storing,
upkeeping, processing, transmitting and recovering information. The IT has given rise to
eminence as a perilous determinant of national security, economic growth, and global
competitiveness. The information technology industry has identified to be one of the leading
industries worldwide. The industry has a thoughtful influence on the globe’s trajectory and
societal well-being of normal people. Information technology influences everything from
resource allocation to income distribution and growth. The innovations are the feature of the
IT industry and have empowered international supremacy.
It enables a smooth flow of information in the organization. The growth in the Australian IT
industry is driven by enterprise investments in software and services solutions. There is
demand in the IT industry to utilize cloud and edge computing. Internet of Things (IoT) and
Artificial Intelligence (AI) technologies offer unconventional automation to enhance
productivity. The Australian IT industry is having a steady growth in spending over the
medium term. There is a spur in the demand of the IT industry due to some factors such as
the breadth of service amenities (Macdonald, 2018). The individuals nowadays are focused
on the domain competencies and expertise to make sure that super value addition to the
projects of clients. Moreover, the service offerings have evolved from low-end application
advancement to high end integrated IT solutions. The Australian IT industry has identified
market drivers in the form of increased IT initiatives by the government. The industry faces
challenges due to progressed cyber and security threats. There is an increase in the adoption
of cloud computing in the Australian IT industry (Marchewka, 2016).
The Australian IT industry has attained fifth-largest ranking after Japan, China, India, and
Korea. The Australian IT industry is continuing to offer prospects in government, consumer
and business sectors. Australian IT industry is diverse and highly fragmented. There are large
players in the industry creating the bulk of revenues and the smaller companies are leading
with innovations and exports. The key players identified in the Australian IT industry are
Acer computer, CSC, Canon, EMC, HP and more. There is a wide product spectrum from
software and media content to the electronics manufacturers. The telecommunication is
creating 40% of the revenues of the IT industry. The current trends of the Australian industry
comprise that hardware is having a major connection with the recession. The software
spending is likely to grow with the little steps (Lund, et al. 2017). The spending on software
like ERM, database, and CRM is anticipated to grow at a slower rate.