Innovation and Aston Martin: Relationship and Influence

Professional Presentation

Table of Contents
INTRODUCTION ..........................................................................................................................1
Overview on innovation within organisations ...........................................................................1
Importance of developing personal innovation skills ................................................................1
Relationship and Influence of innovation knowledge and skills on business practices on Aston
Martin 200...................................................................................................................................2
How to develop innovators within organisations .......................................................................2
CONCLUSION ...............................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Innovation is termed as a process of creating, developing and implementing new services,
product or process. Main aim behind innovation is to make significant improvement in efficiency
and effectiveness of services or products. Innovation is being facilitated by new ideas and
creativity. It is an essential concept that allows an entity to assure higher growth and more
competitive advancements. Present report has been conducted on Aston Martin which is
operating business services in automotive sector while headquartered in England, United
Kingdom. In this report formative discussions has been made on influence and relationship
innovation skills and knowledge have upon Aston Martin business practice.
Overview on innovation within organisations
Innovation assure organisation growth and development in marketplace in an appreciable
manner. It is important for company long term success. Further it has been evaluated that
innovation assists company to take a competitive edge in penetrating faster growing markets. It
not only maximise probability of bigger opportunities for entity but also allows them to
undertake risks with confident attitude.
Aston Martin is the world's most successful automotive car brand which is having a
unique heritage. This company is internationally admired luxury brand which is engaged in the
services of designing, manufacturing and selling high performance luxury roadsters, sports cars,
commuter cars, convertibles and more. Innovation is a crucial and most important aspect of this
company, as they are fast adopter and aim towards offering more efficient, effective, comfortable
and capable cars for consumers. Innovative is core of Aston Martin success that allows them to
enjoy recognisable potion in the whole world.
Importance of developing personal innovation skills
Innovation is defined as a key to personal growth. It not only enhances confidence and
effectiveness of an individual but also makes them adaptive towards disruptive changes. It is
essential for an organisation to provide innovative and creative workplace environment to their
employees. Aston Martin by offering innovative workplace structure can effectively maximise
productivity and profitability of employees at great extent. By developing personal innovation
skills Aston Martin can allows individuals within entity to quickly respond towards external
challenges. Further it has been evaluated that by enforcing innovation and developing personal
1