Professional Presentation

Innovation and Enterprise
The influence of Innovation knowledge
and skills on business practice:
A case study of Aston martin
I declare that this assignment is all my own work and that I have acknowledged all materials used from
the published or unpublished works of other people. All references have been duly cited.

Table of Contents
INTRODUCTION ..........................................................................................................................1
Overview on innovation within organisations ...........................................................................1
Importance of developing personal innovation skills ................................................................1
Relationship and Influence of innovation knowledge and skills on business practices on Aston
Martin 200...................................................................................................................................2
How to develop innovators within organisations .......................................................................2
CONCLUSION ...............................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

Slide 1

Slide 2
Present report has been conducted on Aston Martin which is operating business services
in automotive sector while headquartered in England, United Kingdom.
In this report formative discussions has been made on influence and relationship innovation
skills and knowledge have upon Aston Martin business practice.
The objective of marketing of basically scrutinize for attracting the large number of
customer at the market place in order to develop the sales of respective company. It is very
essential for building or making better relationship between customers. As in context to business
the marketing is utilised for preparation short or long term profitability by investing incurred in
product and services that generates the outcomes in terms of Goodwill, High market share,
customer retention etc.

Slide 3
It not only maximise probability of bigger opportunities for entity but also allows them
to undertake risks with confident attitude.
Aston Martin is the world's most successful automotive car brand which is having a
unique heritage. This company is internationally admired luxury brand which is engaged in the
services of designing, manufacturing and selling high performance luxury roadsters, sports cars,
commuter cars, convertibles and more. Innovation is a crucial and most important aspect of this
company, as they are fast adopter and aim towards offering more efficient, effective, comfortable
and capable cars for consumers. Innovative is core of Aston Martin success that allows them to
enjoy recognisable potion in the whole world.

Slide 4
Aston Martin by offering innovative workplace structure can effectively maximise
productivity and profitability of employees at great extent.
By developing personal innovation skills Aston Martin can allow individuals within entity to
quickly respond towards external challenges. Innovation is significantly having positive impact
upon culture of an organization as it is having significant ability to maximize creativeness,
competency and ability of company towards gaining more profitability. In addition to this it has
been evaluated that, with the help of innovation practices entity can develop continuous learning
culture that can further facilitate personal development and growth. Innovation is the most
important skill through which company can overcome external challenges. It is the most
important aspect for any organization that facilitates rapid expansion and allows entity to
conduct their business operations effectively. In addition to this, innovation also facilitate risk
taking ability of company and when benefit it in terms of improved productivity increase
competitiveness enhanced hands brand recognition value and maximize profitability and
turnover.

Slide 5
This significantly increases satisfaction level of employees towards organisation and also
improve quality of their lives. Thus, it is essential for Aston Martin to assure that they develop
personal innovation skills among each and every individual. This will lead entity to ensure
growth and development of both company and employees in effective way

Slide 6
In the perspective of Aston Martin venture, there is high influence that create positive
impact. Innovation is play vital role in every workplace because it set the benchmark and
provides more opportunities and challenges to guide for accomplish in effective manner.
Through hiring creative skills and knowledge trait of employee by Aston Martin where it
will generates huge amount of advantages such as effective decision making power, by sharing
of new business ideas can optimise several alternatives in terms of platforms where Aston martin
execute their business practises.
There is another influence of innovation that is advanced form of technology which
increase mobility of employee efficiency and organisation growth.
Innovation significantly contributes in performance of employees. This is one of the most
important elements that maximize employees work efficiency. Innovation maximizes employee’s
ways and their ability to present more efficient ideas and process to undertake roles and
responsibility. Furthermore, it has been underlined that innovation creates an environment in
which employees can discover experiment and explore different ways to provide better solution.
This also facilitates individuals to increase the capability and become most efficient. Thus
according to the above mentioned analysis it has been underlined that innovation is having
significant impact upon performance of employees as it increases their effectiveness and
efficiency to performed task in more efficient and effective manner. Innovation improves both

employees and organization efficiency through which they can assure higher growth and
profitability.

Slide 7
Therefore, it is important to have creative or innovative skills and knowledge in
employees that provides long term benefits as well as sustainability for company.

Slide 8
Innovation have significant tendency to maximise growth and profitability of
organisation in respective marketplace. Thus, it is essential for an entity to develop innovators
within entity for higher sustainability.

Slide 9
Aston Martin by making their employees work in a creative environment can develop
innovator within company that will aid entity to achieve higher growth. Furthermore, it has been
evaluated that it is most important responsibility of leaders within Aston Martin to facilitate a
culture in which there is creative work environment, as it is having capability to increase talent
and effectiveness of employees in an effective manner.

Slide 10
Thus, with the assistance of these methods Aston Martin can develop innovator within entity and
can acquire more growth and development in automotive industry.
Thus according to the above mentioned analysis it has been identified, there are different
type of ways through which innovators can be developed in an organizational structure. It is
essential to of an organization to embrace failures as it is being underlined that innovation
requires certain level of risk by embracing employees organization can motivate individuals and
utilize their talent in an effective manner. One of the most important manner through which
innovators can be developed within an organization is to offer incentives and appreciation of the
hard work. It is one of the most efficient measure through performance of employees can be
enhance and innovators can be developed among them. Along with this, entity is also required to
provide training to employees in a well defined and effective manner in order to enhance a
competency and capability to a high performance and growth.

Slide 11
It will significantly aid them to increase overall profitability, productivity and long term
suitability in respective marketplace. In addition to this, it has been evaluated that innovation
significantly improves efficiency of employees through which they can effectively maximise
their personal as well as professional growth.

REFERENCES
Books and Journals
Van Doren, D., 2020. Enabling Innovation Within Public Research Institutes: A Modelling
Approach. In Advances in Social Simulation (pp. 441-449). Springer, Cham.
Komatsu Cipriani, T., Deserti, A., Kleverbeck, M., Rizzo, F. and Terstriep, J., 2020. Business
models & social innovation: mission-driven versus profit-driven
organisations. International Review of Applied Economics, 34(5), pp.541-566.
Svare, H., Gausdal, A.H. and Möllering, G., 2020. The function of ability, benevolence, and
integrity-based trust in innovation networks. Industry and Innovation, 27(6), pp.585-604.
Best, B., Miller, K., McAdam, R. and Moffett, S., 2020. Mission or margin? Using dynamic
capabilities to manage tensions in social purpose organisations’ business model
innovation. Journal of Business Research.
Adiguzel, Z. and Cakir, M., 2019. To Examine the Effects of Relations Between Leader and
Employees on Communication, Creativity and Innovation in Organizations.
International Journal of Entrepreneurship and Business Innovation. 2(1). pp.1-22.
Castro, M.P. and Guimarães, T.A., 2019. Dimensions of innovation in justice organizations:
proposition of a theoretical methodological framework. CadernosEbape. Br. 17(1).
pp.173-184.
Online
Aston Martin’s architect on how to make technology beautiful. 2020. [Online]. Available
through<https://www.theverge.com/2017/2/5/14508596/aston-martins-architect-on-how-to-
make-technology-beautiful>