Analyzing Customer Survey Data
Added on 2020-02-19
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Running head: PROFESSIONAL RESEARCH AND COMMUNICATIONProfessional Research and CommunicationName of the StudentName of the UniversityAuthor’s Note
1PROFESSIONAL RESEARCH AND COMMUNICATIONTable of ContentsAnswer to Question 1......................................................................................................................2Answer to Question 2......................................................................................................................3Answer to Question 3......................................................................................................................4Answer to Question 4......................................................................................................................4References........................................................................................................................................6
2PROFESSIONAL RESEARCH AND COMMUNICATIONAnswer to Question 1From the given situation, it can be observed that 100 customers are there. All of the 100customers have taken participation in the survey in order to provide response. There will be fourkinds of scores. All these scores will be represented in four categories; they are stronglydisagree, disagree, unsure, agree and strongly agree. From the provided situation, it can be seenthat there are two types of processes or situation and results from both the situations are differentfrom each other. According to the first situation, in case, all the numbers of the customers areadded up, the total numbers will be 100. On the contrary, in case the total percentage ofresponses is added up, it will be 100%. From the above situation, it can be seen that in both ofthe cases, they are 100 customers and 100%. It can be said that both the figures are matchingand it is the proof that the process is correct as well as effective. Hence, it can be said that it isthe correct process to summaries the data.However, in case of the second situation, the condition and result is very different whencompared to the first situation. In case of this situation, it has been seen that multiplication isdone among the number of customers from the each step and the number of ranks. As a result ofthis, the total number of customers become 319 from 100. However, the total percentage remainsthe same that is 100%. In this regard, it needs to be mentioned that calculations in both thesituations have done based on the same situation. For this reason, the total numbers of customersin both the situations should be the same that is 100. However, the number of customers differsbetween the two situations. Due to this mistake, this particular process fails to derive the correctresult from the situation and it has failed to provide the valid summary. Thus, based on the wholeanalysis, it can be said that the first method has provided more valid process for the presentation
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