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Profit Analysis with Customer Satisfaction for Nike

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Added on  2021-05-30

Profit Analysis with Customer Satisfaction for Nike

   Added on 2021-05-30

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1A Detailed Profit Analysis with CustomerSatisfaction for NikeStudent Name:Student ID:Unit Name:Unit ID:Date Due:Professor Name:Word Limit:
Profit Analysis with Customer Satisfaction for Nike_1
2ContentsTable of Tables............................................................................................................................................2Table of Figures...........................................................................................................................................21.0 Introduction of the Problem..................................................................................................................42.0 Classification of Business Problems of Nike...........................................................................................43.0 Results of Analytical and Technical analysis..........................................................................................63.1 Customer Characteristic Investigation...............................................................................................63.11 Do the customer states of mind demonstrate a differentiation for three user factions..............63.12 Do the customer states of mind demonstrate a distinction for two sexes..................................73.2 Profit and COGS Analysis...................................................................................................................93.21 Which are the best and the worst selling product........................................................................93.22 Is there any significant difference in payment methods............................................................123.23 How COGS score was related product category........................................................................133.24 How the two payment methods are different for product wise payment.................................153.25 What is the level of association between COGS and net revenue levels...................................163.26 How profit pattern changes on monthly basis...........................................................................163.27 How profit pattern changes on sex basis...................................................................................184.0 Discussion and Recommendations......................................................................................................205.0 References...........................................................................................................................................206.0 Appendix..............................................................................................................................................22Table of TablesTable 1: Descriptive statistics for different personality traits......................................................................7Table 2: Sex based descriptive value for customer attributes.....................................................................8Table 3: Website User Group * Gender * Awareness of Nike Cross Tabulation..........................................9Table 4: Post Hoc results for customer attributes.....................................................................................23Table 5: Sex * Product Class Crosstabulation..........................................................................................24Table 6: One-Sample Test for two payment options.................................................................................25Table 7: One way Descriptive values for usage groups..............................................................................26Table 8: ANOVA for attributes of customers.............................................................................................27Table 9: Paired Samples t-Test for payment methods..............................................................27Table 10: Correlation between Cost of goods and Profit Total..................................................................28Table 11: Chi-Square Tests for customer attributes..................................................................................28
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3Table of FiguresFigure 1: Gender frequency based on usage group.....................................................................................9Figure 2: Annual total profit based on product category...........................................................................10Figure 3: Identification of best and worst product....................................................................................11Figure 4: Best and worst selling product category.....................................................................................12Figure 5: Classification tree for entire product segments..........................................................................12Figure 6: Box Plot for Credit card payment................................................................................................13Figure 7: Box Plot for Pay Pal payment......................................................................................................14Figure 8: Classification tree describing entire product segments on COGS...............................................15Figure 9: Product lines on Pay Pal payment...............................................................................................16Figure 10: Product lines on Credit Card payment......................................................................................17Figure 11: Monthly total_ profit distribution bar diagram........................................................................18Figure 12: Month wise total profit distribution.........................................................................................19Figure 13: Sex wise profit distribution.......................................................................................................19Figure 14: Classification tree for profit based on broadly considered sex.................................................20Figure 15: Average profit product item wise.............................................................................................25
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41.0 Introduction of the Problem'Nike' is an overall brand name for sports apparel and it puts a lot of effort to attract all the peopleinvolved in any sort of competitive sporting activity. The organization follows by their main goalof giving creative sportswear to all competitors around the globe. The witticism of manageabilityand excellent modernization has made an incredible brand an incentive for the customers.Committed research group, scientists have fabricated a model which is controlling Nike to anexponential development in item goes alongside overall revenues. The professional ecologicalapproach has added to the brand name and supported constant development at each edge of theglobe. Assortment in product offering, every climate don extras has pulled in customers from theentire age sections. The financial specialists and partners are keen on new interest in theorganization. The centre administration of the organization has embraced a pilot task tocontemplate late patterns in consumer loyalty and profit examination. The market survey wasdirected in two stages, first for customer examination and afterward for organization profitinvestigation in light of chosen item extends (Li et al., 2015).2.0 Classification of Business Problems of Nike The main period of the work included customer introspection in light of responses of thecustomers. The study group collected information on five fields, they were, product preference,purchase intent awareness about various product lines, satisfaction level, and reliability of thecustomers. Customers were separated into three classes in view of their choice of item extends.Heavy, medium and light utilization class of customers were categorised based on their sex.Emphasis was given on two decisive questions identified with the gathered information. Theinspection arranged inquiries were as per the following,
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5Do the customer states of mind demonstrate a differentiation for three user factions? Do the customer states of mind demonstrate a distinction for two sexes? Three user class and sex of the users were two ordinal factors. Examination of five customeridentity qualities, which were ordinal in nature, was performed for the user class and their sex.The proper decision of explanatory technique for correlation was considered as Cross-Tabulation. The inferential conclusion was drawn from Chi-square test (Mikulić et al., 2017). Profit analysis was completed in the second stage which included COGS data of one year withnine distinctive product offerings. Edge of cost of items (COGS) and aggregate profit, alongsidepayment modes were examined. As the primary concern of each industry is profit, theadministration chose to centre on the profit figures, related with item classifications. Fordefinitive conclusion, seven questions were organized as underneath, Which are the best and the worst selling product?Is there any significant difference in payment methods?How COGS score was related product category?How the two payment methods are different for product wise payment?What is the level of association between COGS and net revenue levels? How profit pattern changes on monthly basis?How profit pattern changes on sex basis?The engaging measures for each exploration question were discovered in view of nature of theinformation, and proper inferential factual measure was taken to set up the cases of illustrativequalities. The chi-square test, t-test, one way analysis of variance, correlation was utilized withthe end goal of the examination.
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63.0 Results of Analytical and Technical analysis3.1 Customer Characteristic Investigation3.11 Do the customer states of mind demonstrate a differentiation for three user factionsThe quantity of light sportswear customers, medium range customers and overwhelming frillcustomers were individually 27, 51 and 72. The normal and standard deviation of the customershave been given in table 1Table 1: Descriptive statistics for different personality traitsTheories were set for the inferential investigation. It was speculated that the three customerbunches did not vary in normal number for five characteristics. As the examination includedassociation of treatment bunches with ordinal nature with piece factors of scale variable, ANOVAwas the decision for the inferential test. The three customer bunches varied fundamentally in,mindfulness about Nike items (F = 82.3, p < 0.05), fulfilment level (F = 139.9, p < 0.05),inclination of items (F = 23.5, p < 0.05), buy intension of items (F = 6.2, p < 0.05). Be that as it
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