Program Execution Plan

Program Execution Plan
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Explanation of digital marketing

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Project overview statement..........................................................................................................4
Problems and opportunities of project.........................................................................................4
Project goal and rationale of developing project.........................................................................5
Included elements and features of project ..................................................................................5
Success criteria of project............................................................................................................5
Assumptions, risks and obstacles of project................................................................................6
TASK 2............................................................................................................................................6
Current state of project and desired state of project in the future................................................6
Changes required to reach the desired future state of the project................................................6
Expected benefits and challenges of the project..........................................................................7
TASK 3............................................................................................................................................7
Internal and external gaps............................................................................................................7
Need for change...........................................................................................................................7
TASK 4............................................................................................................................................8
Components required for project work........................................................................................8
Factors needed for project assessment.........................................................................................8
Policy recommendation for better program management............................................................8
TASK 5............................................................................................................................................8
Technical issue related to project.................................................................................................8
Sponsor organization requirements..............................................................................................9
Effective change management.....................................................................................................9
Risk management for project.......................................................................................................9
TASK 6..........................................................................................................................................10
External environment analysis...................................................................................................10
Project performance...................................................................................................................12
CONCLUSION..............................................................................................................................13
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Explanation of digital marketing

REFERENCES..............................................................................................................................14
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Explanation of digital marketing

INTRODUCTION
Program execution plan refers a document that consists of all information related to the
project such as objectives, cost, benefits, features, problems and strategies for better
improvement (Mattheys, 2019). This study is based on educational program that ABC is going to
launch on television, radio and online platforms. It will discuss some features and reason of
developing this educational program and allowing educational radio and television in
classrooms. It will further discuss some challenges that may occur in the future along with
effectiveness of government grants, joining fee and others. This study will also show ways of
engaging stakeholders in order to accomplish project execution goals. Monitoring and
controlling also play a vital role as it helps in knowing effectiveness of project and as per this
better actions can be taken.
TASK 1
Project overview statement
In regard to ABC that is well-known broadcaster of Australia, it is found that it is now
going to launch an educational program on television and radios as well. This broadcaster
provides television, radio, online and mobile services throughout metropolitan and regional
Australia (Balanzategui, Burke and McIntyre, 2021). Through this program it wants to make
general people aware about latest news and trends. It will provide information to people about
ways of studying, appropriate sector and profession as per the different courses. Other
educational information.
Problems and opportunities of project
Launching program is not an easy task as funding cost and failure can create several
problems. It becomes difficult to identify whether people will like program or not. Lack of
responses by people may be one of the main problem. As per the program, the main target will
be students but students sometime ignore and do not listen such news because of lack of trust.
Opportunity that this company can get by launching this educational program on
television and radio is to improve image (Asr and et.al., 2018). When people get all news online
and on television then it saves their time and keep them aware and update about market trends.
They can protect themselves against any crimes if they are happening surrounding them.
Educational program is must for all age group of people. Students can take better decision
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Explanation of digital marketing