Programme HND Business Studies Year 1. Credit Points 15 Module

Added on - Sep 2019

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ProgrammeHND Business StudiesYear1.Credit PointsModuleFundamentals of MarketingDate of SubmissionWC 14 November 2016 – hand in during normal class time.Word Count2000 wordsAssignment Weighting75 %Title of AssignmentMarketing Environment – ReportSpecific Learning Outcomes of AssignmentThe assignment aims to assess the students ability to:A3Diagnose specific management problems and identify solutionsA6Recognise and differentiate appropriate operational strategies for meeting business needsB3Use a range of establishes techniques to critically evaluate data and identify solutions to problemsC1Demonstrate cognitive skills of critical thinking, analysis and synthesisC2Demonstrate effective oral and written electronic communication skillsGeneric Learning Outcomes of AssignmentThe assignment aims to assess the students ability to:1.Communicate in writing2.Describe and explain theoretical terms and concepts of Marketing3.Apply key terms and concepts to practical examplesContent of AssignmentIn what ways can an understanding of the marketing environment influence an organisation’s approach to themarketing mix? Illustrate your answer with topical examples to demonstrate implications of these decisions.Assignment should be in a report format. Students should engage in reading text, press and journals to find the mosttopical examples of current practice. Use the template to help you with structure.Marking CriteriaContent – Demonstration of knowledge and application of theory in context. Understanding of marketing
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