Planning and the SWOT Analysis

Project 1: Planning and the SWOT Analysis
(Your Name)
BMGT 364 (section number)
(Instructor’s Name)

Introduction
Silver airways have recently announced that they are going to purchase Seaborne Airlines, whose
headquarters are in Puerto Rico. This report will identify that expansion of the flight routes
across the Caribbean will make the company become the highest volume airline. This is the
primary motive of this acquisition strategy of Silver Airways. As an assist to the manager of
Silver Airways, the researcher would undertake the strategy of analyzing the unique business
value propositions of Silver Airlines to propos business objectives for the organization.
SWOT Table
Strengths Weaknesses
Since 2013 when the organisation was
purchased by investment firm victory Park of
Chicago, silver Airlines started their upstream
journey. The biggest sprint of the tradition is
that in spite of maintaining a small fleet after
Blue Cross, they have stopped flying on
behalf of the larger carriers, and launched
their own airplanes (Russell, 2017). The
organization has been able to deliver value
their own target market segment by
emphasizing on the underside markets of
southeastern United States, Florida and very
Silver Airlines has expanded their flight
routes connecting the Caribbean areas which
makes them apparently the highest volume
airlines among the organizations connecting
places like Bahamas as well as Caribbean
from the Florida region (Stoller, 2019).
Nevertheless the recent decisions undertaken
by the U.S. government is a primary reason of
body for the organization (Whitefield, 2017).

recently to the Caribbean (Russell, 2017).
Silver Airlines is developing definition by
seeking new niche markets. One of the
primary success points of the organisation is
that they were able to launch new business
routes like the Tallahassee-orlando route or
the Tampa-key West as well as the pensacola
Tampa routes (Silverairways.com, 2019).
Their weakness will be evident since the
government has not decided which airline
agency will serve the Havana region.
The smallest sized aircrafts of silver Airlines
is one of the primary points of sale in their
success strategy. This strategy helped them to
achieve point of sales in Florida, Cuba and
other new niche markets. According to two
silver Airlines, they have the advantage of
maintenance aircrafts having fewer seats to
fill. For evidence Jetblue uses their 162 seat
capacity Airbus A 320 S. Which aircraft is
used for flying daily from Fort lauderdale to
Camaguey.
On top of that, the rate of acquisition of
market share will always remain low in initial
years of service. This is because the US
government doesn’t permit larger tourist
groups or large number of tourists at a time to
visit the Caribbean Islands (Russell, 2017).
Therefore it is uncertain whether silver
Airlines will meet and overwhelming demand
in the initial years of their service.
In the same way Southwest Airlines also uses
their 143 seat Boeing aircraft. However, any
passengers trying to establish connections in
Fort lauderdalewill have to aircraft only and
which will endure higher airfare.
Although the CEO of silver Airlines is
emphasising on the fact that they are trying to
do things which are making economic sense
considering the current environment, they
have still not been able to establish their