Production Planning Proposal for Desklib

This proposal discusses the production planning for Desklib, an online library for study material. It covers the objectives, marketing techniques, advertisement approaches, target audience, microphone choice and placement, recording techniques, and production techniques.

project 1 production planning
proposal

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Indication of production objectives-............................................................................................3
Marketing techniques-.................................................................................................................3
Advertisement approaches-.........................................................................................................3
Target which has to be achieved..................................................................................................4
Microphone choice and placement..............................................................................................4
Recording techniques...................................................................................................................4
Targeted audience........................................................................................................................5
Outline and understanding about performance context...............................................................5
Production techniques..................................................................................................................5
Musical genres utilised................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Record producer is the is the recording project which is often being undertaken by the
technical leaders, commanding studios, coaching artists and several technical support casts to
develop a song. The following analysis is being based upon the song by Trent Reznor and the
chosen song for the analysis of All the Love in the World Nine inch Nails. Evaluation on the
potential target audience and various approaches being implemented to record the song is being
analysed in this report.
MAIN BODY
Indication of production objectives-
The overall objective of the project is to create an industrial music based song which will be
showcased as the brand name is Nine Inch Nail. The proposed music album is having Trent
Reznor as an lead performing artist in which the overall lyrical outcomes is being provided by
the Trent Reznor itself. The proposed product is in the form of audio in which the customers can
listen to the product and services (Xie and Song, 2018). Also with that visual format is also being
provided in the form of video in which creative visual approaches are being implemented for
improving the overall quality of the product.
Marketing techniques-
The new product to be launches within the market is an song, therefore it is highly
important that a large number of segmented customer is being attracted as an potential audience.
Since the proposed song is the instrumental based product, therefore because of which the
segmentation of the market place is being done with the implementation of market segmentation.
This segmentation approach is being chosen for NIN because customer’s buying behaviour and
way of living life. Once the market segmentation is being done the that targeted audience the
song is the audience of younger age group. This is being done because of their high level of
engagement in terms of listening to the different type of music and therefore by developing
appropriate steps high level of customer engagement can be accomplished.
Advertisement approaches-
In the present time the targeted market audience for the NIN is highly motivated for utilizing the
technological advancements. Therefore in order to accomplish high level of customer
engagement and high sales, an integrated approach can be implemented (Tao and et.al, 2019). In
case of digital advertisement the advertisement is being done through the online platforms like

social media. Whereas in case of traditional marketing the advertisement is being implemented in
the form of pamphlets, radio, TV commercial and newspaper articles. Thus with this integrated
approach it can be ensure that a large segment of the organizational customer base will be
attracted towards. Also due to which high amount of sales can be accomplished by which high
profit margin can be accomplished through the new introduced song.
Target which has to be achieved
The desired target from the music album is to introduce a new approach for the industrial based
music videos. This also becomes important due to the fact that by proving a new and rare type of
product to the customers in the form of Nine Inch Nail (NIN) (Song, Du and Zhu, 2017). It can
be ensured by Trent Reznor that it is being able to influence the customers to develop their
fellowship with that NIN. Through this large influence of customers high organizational sales
can be accomplished. This also becomes important for the NIN, due to the fact that by having
high level of customer engagement it can ensure that high level of brand awareness is being
accomplished for NIN. With which it is being able to accomplish high sales, which can further
be used to take new steps in the upcoming future events by which high sales is also being
accomplished.
Microphone choice and placement
The chosen microphone for this music video is the capacitor based microphone which is able to
record the proper audio within the clearest form. Thus with this approach the overall music
quality of NIN is drastically being increased and also because of which customers can efficiently
being able to identify the overall quality of the product. Once the chosen microphone is being
able to record the audio within the purest form and therefore because of which in add the
industrialist approach within the final product. Additional filters were also being integrated,
within the audio recording process, thus therefore because of which the microphone placement
was being established in front of the artist (Malekpoor and et.al, 2018). Whereas additional
filters were also being added, through which the desired vocal length was being accomplished.
Recording techniques
The total project is of a music video Nine inch nail (NIN) can be attained in the two
different forms which include the video and audio format. Therefore in order to provide this
format of music service to the customers different approaches have to be implemented. Therefore
in order to achieve this the audio is being attained as an individual project and because of which

its operations are being performed within the recording studios. Once the overall audio format is
being recorded than arises the second stage at which the pictorial image is being created such
that a proper message is being transmitted to the customers. Therefore with this approach a
different type of product is being created and also through which high quality of services can be
provided to the customers as well.
Targeted audience
The song which is Nine inch Nail (NIN) is being created with the high utilization of industrial
music and also is having a darker tone of cinematography. Therefore because of which the
overall approach of the developed song is to provide satisfactory based products to the customers
(Kelle and et.al, 2019). Since high use of adult graphic is being used within this song therefore,
the segmented market audience for the NIN will be the customers of middle and younger age
group. This is being done because of their high level of interest within the use of creative graphic
and music listening.
Outline and understanding about performance context
The overall performance within the song is the high use of industrial music in which
various approaches are being taken to implement creativity within the developed project. This is
being done with the integration of various innovative musical equipments and also with that a
sequential based rhythm is also being generated. Once the background score is being introduced
then changes within the song pitch preference is being implemented, through which desired high
work productivity can be accomplished. With the development of song and musical score the
lyrical approach is being implemented, through which concentrated efforts can be made by
which high lyrical approach of words is being integrated within the developed product. After the
development of musical development visual approach is being implemented in which the
graphical images are being used to represent the visual within the music video.
Production techniques
In order to develop the overall project different production techniques is being implemented, this
include approach in which specific microphones are being implemented to record the audio. Also
with that different approaches as well are also being used because to achieve the proper sound
from the musical instruments. Therefore once the proper sound is being accomplished then arises
the second stage at which the second stage at which the proposed music is being collaborated as
per the developed strategy. Through this overall pitch changes can also be implemented, also this

becomes important due to the fact that once the recorded sound is being accomplished (Altaf and
et.al, 2018). Then with the high utilization of software based approach appropriate chances can
be made, through which desired high work productivity can be accomplished.
Musical genres utilised
The proposed song is to be of music genres of industrial rock, alternative rock, ambient,
industrial, electronic rock. The song is being able to provide different music events to the
customers and because of which high utilization of various approaches is being taken within this
approach. The song is being develop as an different type of visual treat which is not being
achieved by the customers and also because of which the final quality of service to the customers
is being increased.
CONCLUSION
From the following evaluation it can be concluded that several efforts have to be made for
the proper production of an music event through which it can be identified that appropriate steps
are being implemented. With which overall work can be identified and also because of which the
potential risks associated within the project can be minimized. Also through which the final
quality of the product can be improved, with which the desired target can be achieved in
minimum efforts.

REFERENCES
Books and journals
Altaf, M.S. and et.al, 2018. Integrated production planning and control system for a panelized
home prefabrication facility using simulation and RFID. Automation in
construction. 85. pp.369-383.
Kelle, P. and et.al, 2019. Evaluation of operational and environmental sustainability tradeoffs in
multimodal freight transportation planning. International Journal of Production
Economics. 209. pp.411-420.
Malekpoor, H. and et.al, 2018. Integrated grey relational analysis and multi objective grey linear
programming for sustainable electricity generation planning. Annals of Operations
Research. 269(1). pp.475-503.
Song, M., Du, Q. and Zhu, Q., 2017. A theoretical method of environmental performance
evaluation in the context of big data. Production Planning & Control. 28(11-12).
pp.976-984.
Tao, F. and et.al, 2019. Digital twin-driven product design framework. International Journal of
Production Research. 57(12). pp.3935-3953.
Xie, Y. and Song, D.P., 2018. Optimal planning for container prestaging, discharging, and
loading processes at seaport rail terminals with uncertainty. Transportation Research
Part E: Logistics and Transportation Review. 119. pp.88-109.
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