Target Variables and Survey Questionnaire for IT Professionals' Current Uses of and Attitudes Towards Social Media

Running head: PROJECT
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Project:
Name:
Institution:

PROJECT
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Project
Target variables in this study
My target variables in this study include social media, Gender, Year of birth, and
the use of social media. The variable "social media" specifies the type of social media
that are frequently used by IT professionals in different cohorts. They include the
following: Facebook, Twitter, Instagram, WhatsApp, WeChat, Youtube, Skype, and
Viber. The Variable “Gender” which identifies an individual as either male or female.
The variable “Cohort” will contain data that provide evidence to prove the generation of
the IT professional. Another variable is the “use of social media”, this variable allows the
researcher to collect data that specify how individuals use social media. The IT
professional can use social media to socialize with family, friends, and coworkers. They
can also use social media to conduct research, to advertise new software, share new
knowledge on IT, or use it to create a team of experts. Last but not least is the variable
“attitude”. This variable allows the researcher to measure the attitudes of IT
professionals towards the use of social media. The attitudes will be measured using 5
Likert scales which is strongly agreed =5, agree =4, neutral =3, disagree = 2 and strongly
disagree =1.
Survey
Survey questionnaire for IT professionals` current uses of and attitudes towards
social media.
The purpose of this survey questionnaire is to provide supporting evidence to determine
the relationship between the different generations in terms of current use and attitude

PROJECT
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towards social media. Based on your experience at your workplace, kindly respond to the
statement provided below as appropriate.
1. What is your gender
Male
Female
2. What type of social media do you use frequently?
Facebook
Twitter
Instagram
Youtube
WeChat
Skype
Viber
3. What is your year of birth?
1943-1960
1961-1981
1982-2005
4. I use social media for :

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To create online teams
To socialize with families, or friends, or coworkers
To share new knowledge on the information technology
To advertise or share new software
5.
Strongly
agree
agree neutr
al
Disagree Strongly
disagree
1 Social media play a vital role in
the Information Technology field
1-5 likert scale
Strongly agree = 5
Agree = 4
Neutral = 3
Disagree =2
Strongly disagree = 1
To achieve the required sample size, we will use the following formula:
n = N*X / (X + N – 1), where x = Zα/22 *p*(1-p) / MOE2, Zα/22 represent the critical value of the
Normal distribution at α/2. In this study, the confidence level is 95%, therefore the alpha value
is 0.05. Since the value of alpha is 0.05, the critical value will be 1.96. P represents sample
proportion which determines the outcome. In our study, we will use a sample proportion of