Benefits of Tourism Strategic Plans for Coastal Areas

This document discusses the benefits of producing tourism strategic plans for coastal areas and provides an example of a destination that has benefited from it. It also evaluates the importance of collaborative planning in tourism and justifies why this approach would be useful for Broadstairs coastal area. The document includes a brief tourism strategy with a clear vision and objectives to address the current issues and challenges that Broadstairs is facing.

Project
1

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
A. Examine the benefits of producing tourism strategic plans for a coastal area and illustrate
that with an example of a destination that has benefited from it.................................................3
B. Evaluate the importance of Collaborative Planning in tourism and justify why this approach
would be useful for Broadstairs coastal area. Discuss the pros and cons of this approach.........5
PART 2............................................................................................................................................7
C. Compile a brief tourism strategy with clear vision and objectives, which will address the
current issues and challenges that Broadstairs is facing..............................................................7
D. Describe how your vision and objectives could be implemented and identify the key
stakeholders in charge of delivering those objectives.................................................................9
E. Evaluate how your strategy is going to benefit the residents and visitors socially and
economically..............................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
2

INTRODUCTION
Within all country, the tourism sector is growing as time goes on which assists them to gain
numerous advantages like enhancing country’s economy, maximise employment, increase living
standards and others. Travel and tourism sector has various targeted clients like visitors,
teenagers, adventurous individuals and many more (Abdel-Basset, Mohamed and Smarandache,
2018). As per the given case study, this report is on Boardstairs, it is a famous town that is
located on East Kent coast which is between the Ramsgate as well as Margate. This town have 7
beautiful places such as pretty parks, sandy bays and so on. The respective areas is struggling as
there is a risk in terms of holiday packages, lower airfare cast etc. that makes foreign travels
reasonable and simple. Because of this, local authorities are planning to develop some tourism
plans which assist Broadstairs to create on its heritages and it also can undertake benefits of new
opportunities to form its economy stronger. So, in this respect some topics which are going to be
discussed in this report are advantages of developing strategic plans for tourism for coastal
location and collaborative planning significance into coastal areas. Apart from this, brief about
strategy of tourism that includes objective, challenges, vision as well as how this may be
executed. Moreover, evaluation of how formed strategy is benefited for visitors as well as
residents is also described in this report.
PART 1
A. Examine the benefits of producing tourism strategic plans for a coastal area and illustrate that
with an example of a destination that has benefited from it.
The coastal tourism sector is considered as the fastest developing industry at international
level. In context of Coastal as well as Marine tourism, this is recognized along with three
beautiful S that are sand, sun and sea, this amalgamation aids to grab the attention various
tourists towards destination (Bryson, 2018). There are numerous advantages that achieve by
introducing strategic plan of tourism for Broadstairs coastal areas among that few are discussed
below:
 Assists in gaining foreign exchange income: This is regarded as an essential benefit
which can be obtained by coastal tourism. It is so as by this they can import and export
products or services in amalgamation towards the coastal tourism house and also helpful
in gaining income for respective economy. As per various studies, this has been analysed
3

that tourism contributes above 30% towards whole country’s economy as overall nation
has access to coastal beds.
 Enhance economic benefit: By tourism activities a country can enhance its economic
advantages as it is added towards employment development, government income and
others. Also, this will directly contributes in respect of income tax from various sources
like departure tax, tourism employment and many more. Location and communities of
coastal also has benefits by tourism practices or job opportunities which are regarded as
indirect contribution towards economical benefits.
 Development into coastal areas: By coastal tourism, government gets promoted that
develops its health and safety situation, aesthetics, infrastructure and others (Bryson,
Edwards and Van Slyke, 2018). Along with this, infrastructure required to support coastal
tourism support which involves airways, shopping malls and many more. The execution
of whole these facilities effectively way assists in maximising local residents and tourism
quality.
 Drives towards nature protection: This is also considered to be an essential benefit,
which aids coastal tourism to contribute towards conservation of responsive ecosystem
and behaviour. For attaining this, the government initiates some kind of beaches
protection group. Its main functions are to create strategies to protect coastal heritages
and adjunct parks. Also, it also safeguards fisheries resources, san pits and others that
drives towards supporting natural ecosystem in effectively.
 Obtain competitive advantage: By the sustainable strategic plan of tourisms, coastal
areas may promote tourism that aids to gain competitive advantages (David, David and
David, 2017). For instance, various operators of tourism want to perform task with that
vendors who performs into sustainable way like protecting and maximising ecosystem,
respecting local culture and many more.
Therefore, the destination example that obtain benefited from strategic plans for coastal
location is Eilat, Israel that is situated into south of Israel upon Red sea coast as well as into
Nevgev Desert. This is also famous for Israel holiday capital that has various resort and hotel
with coastal belt. The respective areas of tourism have various facilities like snorkelling
facilities, scuba diving and others. Moreover, it is also known for its underwater observatory
marine park that involves sharks pools, fishes and soon. The Israel government initiates national
4

support programmes and monetary assistance in order to develop marine coastal areas. In
addition to this, they also formed as well as amend formulated strategic plans which intents
towards development of visitors and for improving Israel tourism position within global
marketplace, it signed some kind of open skies agreement in year 2013 among European as well
as Israel Union. With the help of this agreement whole direct flights from EU countries towards
respective areas as well as vice versa are permitted and a simple access towards Eilat areas,
started direct services of domestic flights. Through performing agreement Israel can become
competent for reducing air traffic and minimise prices of global flights to Israel from any EU
country. In addition to this, respective nation also invest to improve various tourism areas
infrastructures like resorts, beaches and others (Garau, 2017). It also facilitates training to staff
tourism sector so that it can target more global tourists. It is how that strategic place formulation
aids Israel towards developing its destination circumstances and also it will aids them to grab the
attention of numerous tourists.
B. Evaluate the importance of Collaborative Planning in tourism and justify why this approach
would be useful for Broadstairs coastal area. Discuss the pros and cons of this approach.
Within tourism, collaborative planning is considered as a potential proactively maintain the
growth and development of tourism areas. It will vision to plan as this not only permit
stakeholders to create opportunities to increase profitability margin bit this also promote
development of tourism at coastal destination. Moreover, Collaborative planning has numerous
advantage like this facilitates opportunities of local residents that are interested to integrate
tourism at its social, economical and environmental endeavours. By it, this can be analysed that
opportunities do not affect forceful action upon tourism development where as this creates
opportunities for related communities for performing in partnership (Kemp2018). It will drives
towards effectual chain of supply development that provide great return towards their potential
tourists for its investment.
In context of Broadstairs that is situated upon East Kent coast between Margate and
Ramsgate. Respective destination has 7 beautiful places such as pretty parks, high street and
others. The viewpoint of tourism collaborative planning will facilitates benefits for town as it
obtain competitive advantages as well as increase local tourism sector. The local residents of
respective destination are acknowledged about its situation associated with cultural problems,
resources availability and many more. The following information will link for tourism
5

development practices. Along with this, partnership needs executed for various accountabilities
like creating food services, local transportation and other opportunities. In addition this, it will
also aids to fulfil facilities and network of tourism needs effectively by which it target can be
accomplish appropriately (Kerzner, 2019). By this, this can be analysed that collaborative
planning for Broadstairs opportunity requirement for integrating local authority with tourism
operators such as government or firm agencies.
The cons as well as pros related with collaborative tourism planning are described below:
Pros
 Sustainable development: The planning will assists to avoid expenditure needed for
tourism development as this will be achievable through strategically development of
resource usages, ascertaining specified objectives, executed market needs within design
prospects and look customary needs. With this, related partner contribution will be
appropriate to bring varieties associated to ideas as well as it will survive for attainment.
 Drives towards effectual solution: Several stakeholders’ mutual contribution will assist
into cost effectual solution. As per it, they may utilise local resources and understand
usages of cultural respect that aids to grab the attention of more visitors (McLean, 2018).
Along with this, a collaborative potential to design and execute strategies will ensured
through adapting mutual decision taking approach, opting evidence depends approach as
well as formulated informed decision.
 Democracy: The stakeholder collaboration also executed through democracy concepts
and formulate legitimate of tourism planning for each one associated with particular
destinations or areas. Along with this, the member of community who are very much
impacted by the development of tourism will also obtain various opportunities towards
sustainability contribution.
Cons
 Political problems: It is an essential collaborative tourism planning cons based upon
which collaborative plan opportunities will impact with political, operational, structural
and culture bound in context of local residents involvement.
 Determining legitimacy: This is crucial to ascertain stakeholder legitimacy that includes
into planning process. It will fail to follow respective needs that drive towards various
problems like losses of resources, serious disputes as well as failure of customary needs.
6

 Additional cost into practices: The essential cons of collaborative tourism planning as it
is accountable authorises will needed volunteer for committee of local planning as well as
for instances, they required extra cost. It will be significantly required to perform case
analysis and accumulate information that may directly include for procedure of decision
making.
 Participation capacity: This is significant to have understandable as well as proficient
individuals into decision developing or procedure of planning. Therefore, this is vital to
become additional burden in order to determine the deserving stakeholders who will
perform effectual process of planning.
Therefore, the above mentioned pros of collaborative tourism planning are helpful to bring
varieties associated to ideas as well as longer period survival, to design and execute strategies
will ensured through adapting mutual decision taking approach as well as various opportunities
towards sustainability contribution.
PART 2
C. Compile a brief tourism strategy with clear vision and objectives, which will address the
current issues and challenges that Broadstairs is facing.
There are numerous factors that are regarded while performing analysis by briefing
strategy of tourism, description of whole aspects in context of Broadstairs are discussed below:
 Location description: Broadstairs is known to be the beautiful coastal location that is
located on East Kent Coast, England. The particular town is situated about 80 miles from
London east and which have appropriate transportation facilities that related for
respective location access. This is also known as a destination having seaside in addition
to retro ice cream parlours, chic ships and other that grab the attention of various tourists
at areas. This location is regarded as attractive location for younger couple and families
who consider mild climates of scenic western coast (Miahand et. al., 2017). There are
numerous factors that are undertaken as Broadstairs strengths like appropriate night life
for whole ages group tourists, opportunity to enjoy various entertainment facilities such
as sea side, musical bars and many more.
 Vision, mission and objectives: The Broadstairs vision is to prospect into UK which will
involve numerous aspects like profitability, originality, innovation and united. Its mission
7

is to provide higher quality services to visitors in order to grab their attention towards
destination and also want to visit regularly. Moreover, it also aids to enhance destination
goodwill at specific market area. By it, they can able to grab more tourists that maximises
its economic condition a well as create employment. Along with this, respective
destination objective is to maintain and develop coastal heritage for attaining
opportunities to strengthen country’s economy effectively. This also has longer period
objectives that is develop innovative and sustainable development in comparison towards
another one by stronger local business that assists to accomplish tourist, residents and
investors needs (Moutinho and Vargas-Sanchez, 2018). Local government also wants to
develop transport and environmental situation as it grab and retain more visitors into
them for life time.
 Attraction: There are various areas into Broadstairs that grab the attention of various
tourists like blue flag sandy beaches, contemporary art galleries, bars, restaurants and
others. Along with this, there are few another areas in which individuals may visit like
Crampton tower museum, blues bash music festival, Dickens house museum and others.
Few another essential tourist destination spots where they can make them comfortable
and enjoy are beach shops, beach huts and so on. At Boardstrairs, tourist usually visit at
the time of autumn and Easter weekend as during that period there may be free entry at
the festival of respective destination. Moreover, this areas also conduct adjunct food
festival in which tourists as well as residents has opportunities to enjoy local dishes and it
obtain facility to ride open top bus in which they may enjoy fresh air and beautiful scenes
from Ramsgate boating pool. For facilitating simple access towards destination a high
speed rail link is initiated for tourists from Europe and London.
 Current problems as well as opportunities: At present period, the promotion of tourism
is falling constantly due to lack of interest from local authorities and government in order
to promote tourism. It will directly affect upon economy builds of particular areas and
there are various problems that incur because of not utilising technology as well as less
use of marketing respective destination can not able to grab attention of more tourists
towards location. There is problem which is associated with cost leadership and
accomplishing sustainability at particular market areas (Nowacki and et. al., 2018). Along
8

with this, the opportunities for particular destination tourism are it may able to involve
stakeholders, promote practices like hospitality sector, food chain sector and others.
 Current challenges: As per the Broadstairs cases, it is facing few challenges such as
enhancement into competition. This challenge is raising due to cheaper flights from UK
to EU country which enhances the accessibility from aboard beach holiday essentially for
local British families. Because of which, there is reduction into destination popularity and
tourists numbers at United Kingdom that develops negative impact upon its economy. It
will also drives towards challenges associated with beach water pollution and lack of
effectual administration which creates damages into town image from longer period
(Okumus and et. al., 2019). Within this situation, high street shops are not competent
towards sustainability because of enhancement into competition from Westwood Cross
and shops are not able to adjust with modern services of retail. It will involve online
ordering as well as delivering of goods or services and also the weekend opening hours.
D. Describe how your vision and objectives could be implemented and identify the key
stakeholders in charge of delivering those objectives.
The Broadstairs coastal location main objective is to boost and flourish the economy of
destination so that it may accomplish additional opportunities in successful manner. In addition
to this, its objective also enhances civic prices by minimising of littering and anti – social
attitudes. Particular destination intent is to maximise local communities income flow for that it
required to inspire more for business investment and it also want to attract more tourists
(Seraphin, Sheeran and Pilato, 2018). So, few important plans as well as strategies are provided
that aids Broadstairs for attaining its vision and objective and discussed below:
 Local government should consider initiatives for promoting essential and attractive
coastal town assets. It will undertake assets such as cafe, bars, St Peter’s village tour and
others. It is so as by this Broadstairs can become competent to grab the attention of
various tourists towards locations.
 Authorises may collaborate whole business who has interest as well as skills associated to
Broadstairs town and its tourists conceptions. This cooperation or firm will perform
within team or co-operation manner for supporting economic practices into particular
destination. Within this enterprises can involve transportation, hotel, food and others.
9

 The government of particular destination may also perform town centre reconstruction, as
per that it may reconstruct old buildings, creates innovative business thoughts, develop
civil realm into town. Along with this, visitors may also be attracted by various creative
marketing strategies like by social media, digital media and many more (Wolf and Floyd,
2017). In addition to this, it can also initiate seasonal rail offers as well as packages of
holiday as it will aids to grab the attention of various tourists as well as motivates them
towards respective destination.
 The government of respective destination should facilitate funds to local residents of
town for supporting them so that it may implement its project in successful manner.
Along with this, funds may also be utilised for marketing tourism with the help of some
modes such as television, digital media and many more. It is so as it will assists to attract
various tourists from local, regional and global areas.
 For developing a stronger Broadstairs backbone, government may work upon three
essential areas that are Crampton town museum, pierremont as well as resort houses as
these contribute towards mixture of sustainable. It will involve commercial practices,
mode of leisure and commercial activities.
 The community as well as government team has to support economic objective as well as
vision through incorporating the Compton tower trust plans into policies of council. For
instance, foreign student can inspired to study into UK colleges as well as collaborated
English languages schools so that these student may maximises efforts of global tourism
towards the respective destination.
Stakeholders are regarded as individuals who are accountable for determining key problems
and concentrate on solution into partnership that are performed for regional development. In
context of Broadstairs coastal places, team of community may conduct meeting on monthly basis
as it will aids to analyses problems and formulate strategies as per that. Within this monthly
meeting, various key stakeholders required to invite as this will aids to formulate upcoming
strategies as well as plans. So, few key stakeholders are discussed below with its accountabilities
towards accomplishing objectives:
 Broadstairs town team: These stakeholders are usually regarded as project leader and it
perform its task collaboratively with another one like leaseholders, retailers and others.
By it, stakeholder destination can implement its local strategies effectively and
10

successfully (Zorpas, Voukkali and Pedreño, 2018). It will perform tourism associated
properly in adequate way
 Broadstairs as well as St. Peter’s town council: These stakeholders usually perform with
leaseholders and owner of property for developing destination infrastructure appearances.
By it, it become competent to assure that it can facilitate quality and satisfied services to
tourists, resident people and many more.
 State as well as federal government: In order to develop the structure of town and
managing facilities related to transportation are performed through federal and state
government. They also concentrates upon initiating prices of flights at lower rate in and
external UK for enhancing tourists numbers from global and regional level both.
 The Broadstairs society: These stakeholders are related with various plan of action like
refurbishment of local infrastructure, destination management plan and beach
management plan. There are also included into numerous another practices like public
toilets auditing that are near to town centre and beach.
 Local municipality: This is vital to involve those individuals into monthly meeting that is
associated to national tourism. It is so as whole action plans are formulated and funded
within its closure guidance as well as monitoring. Moreover, respective stakeholder
facilitates provision associated with opportunities of employment at particular
destination.
 Broadstairs tourism as well as leisure association: This engaged into auditing the
present offerings facilitated within the brochure of tourism. This determines essential data
into broucher as well as converts them in another most needed language. Along with this,
it also recognises effective activities incorporated into catalogue that is appropriate for
impaired visitors in visual manner.
E. Evaluate how your strategy is going to benefit the residents and visitors socially and
economically.
Execution of longer term objective for maximisation of coastal tourism, the community
team of Broadstairs required performing collaboration with appropriate stakeholders for brining
sustainability at tourism builds and promotion associated with practices. Within it, significant
factors is that this is crucial for developing independent enterprises or services into retail industry
as it will aids local community for getting prime opportunities in order to accomplish objective
11

in effective way. There are few practices, by which economy of destination may be supported
like conducting conferences, festival celebration and others. There are numerous economical as
well as social benefits associated with tourists residents from the strategic plans among which
few are discussed below:
 Within Boardstairs, there are aging populations within community who required to higher
level services and care as well as it also enhances health care services demands. By the
execution of respective services as part of tourism strategic plan, the resident of aging
community will gain an advantage that aids them to live its life in effectual way. In
addition to this, this is effective to open emergency centres related to healthcares sp that
visitors and local resident may accomplish services in successful way.
 Tourism strategic planning also assists to provide opportunities for local proficient
employment. For attaining this, local government will facilitate training as well as
development sessions which will helpful in maximising its fundamental hard and soft
skills. Moreover, it will assist them to become productive and assists them to develops its
living standards successful manner.
 Coastal community houses restoration may be performed as through this market may be
enhance its local business confidence. It will act as an economic growth driver and this
also supports local enterprises. This is so as sea side shops are the essential reasons for
grabbing the attention of tourists as well as inspire them to visit its location for longer
duration and be there. By this, destination economic situation can increased and also
helpful in enhancing goodwill at market area.
 Improvements into coastal townscape appearance through involving public facilities such
as street furniture, toilets, car parking as well as green space not only develop region
aesthetic but also facilitates healthy and effective environment for tourists. Moreover,
they also obtain a memorable visiting experiences as well as clean location.
Therefore, there are essential advantages which are obtain through Broadstairs local resident
and tourist that are associated with its economic and social condition developments.
CONCLUSION
As per the above report, it has been concluded that all country wants to create its area
famous so that it may grab the attention of various tourists that aids them to gain various
advantages. It will involve that enhancement of economy condition; create more employment
12

and business opportunities and others. Moreover, there are numerous problems that it may face
because of maximisation into visitors number as this will has affects upon surroundings, nature
and other. Therefore, this is crucial for country to formed and execute effective rules as it will
aids to protect destination surroundings effectively and appropriately. Along with this, as
problems are enhancing, government required to undertake issues as well as challenges that are
faced through areas because of various accumulation of traveller at particular areas like
environmental, cultural issues, resource supply and others. Moreover, the significant factors is
that this is crucial for developing independent enterprises or services into retail industry as it will
aids local community for getting prime opportunities in order to accomplish objective in
effective way. Apart from this, strategic plans are developed which is helpful for local resident
and indirectly develops the social and economic condition of respective areas.
13

REFERENCES
Books and Journals
Abdel-Basset, M., Mohamed, M. and Smarandache, F., 2018. An extension of neutrosophic
AHP–SWOT analysis for strategic planning and decision-making. Symmetry. 10(4).
p.116.
Bryson, J. M., 2018. Strategic planning for public and nonprofit organizations: A guide to
strengthening and sustaining organizational achievement. John Wiley & Sons.
Bryson, J. M., Edwards, L. H. and Van Slyke, D. M., 2018. Getting strategic about strategic
planning research.
David, M. E., David, F. R. and David, F. R., 2017. The quantitative strategic planning matrix: a
new marketing tool. Journal of strategic Marketing. 25(4). pp.342-352.
Garau, C., 2017. Emerging technologies and cultural tourism: Opportunities for a cultural urban
tourism research agenda. In Tourism in the City (pp. 67-80). Springer, Cham.
Kemp, R. L., 2018. Strategic planning in local government. Routledge.
Kerzner, H., 2019. Using the project management maturity model: strategic planning for project
management. John Wiley & Sons.
Kerzner, H., 2019. Using the project management maturity model: strategic planning for project
management. John Wiley & Sons.
McLean, M., 2018. Understanding your economy: Using analysis to guide local strategic
planning. Routledge.
Miah, S. J. and et. al., 2017. A big data analytics method for tourist behaviour
analysis. Information & Management. 54(6). pp.771-785.
Moutinho, L. and Vargas-Sanchez, A. eds., 2018. Strategic Management in Tourism, CABI
Tourism Texts. Cabi.
Nowacki, M. and et. al., 2018. Strategic planning for sustainable tourism development in
Poland. International Journal of Sustainable Development & World Ecology. 25(6).
pp.562-567.
Okumus, F. and et. al., 2019. Strategic management for hospitality and tourism. Routledge.
Seraphin, H., Sheeran, P. and Pilato, M., 2018. Over-tourism and the fall of Venice as a
destination. Journal of Destination Marketing & Management. 9. pp.374-376.
14

Wolf, C. and Floyd, S. W., 2017. Strategic planning research: Toward a theory-driven
agenda. Journal of Management. 43(6). pp.1754-1788.
Zorpas, A. A., Voukkali, I. and Pedreño, J. N., 2018. Tourist area metabolism and its potential
to change through a proposed strategic plan in the framework of sustainable
development. Journal of cleaner production. 172. pp.3609-3620.
15

16