Contemporary Business Environment

Contemporary
Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business Environment & Micro Economic concepts as well as models................................1
Examining the methods and reasons Mobile Phone organisations required to audit their
External as well as Internal Business Environments..............................................................5
Insights about Micro Economic environment within which mobile phone business operate.8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals...............................................................................................................10

INTRODUCTION
Contemporary business environment is define as quite dynamic, challenging and
competitive. It is considered as a dynamic business environment as it has ever changing mood
which affects the overall trading procedures. It includes some essential factors such as
employees, customers, supply & demand, regulations, management and many more. In order to
increase the understanding about contemporary business environment, Bullitt-group Ltd. Is
chosen as the base organisation (Antonaras and Dekoulou, 2019). It is an international mobile
phone & consumer electronics business organisation founded in the year 2009. Headquarters of
the company is located at Berkshire, UK and is established by David Floyd, Colin Batt and
Richard Wharton. Company mainly sell their products in around 75 countries and mainly have
their presence in some key markets which includes UK, China and USA. This report includes an
overview of the Mobile Phone Company, in addition to this both internal as well as well as
external business environment are going to be examined in an effective manner. Furthermore,
how these business organisations gain insights into Micro economic environment.
MAIN BODY
Business Environment & Micro Economic concepts as well as models.
Organisational Overview: Bullitt-group Ltd. is an international mobile phone business
organisations which is one of the well known brand across the whole wide world. It is an entity
which was founded in the year 2009 who mainly design, sell, manufactures and market
electronic devices or gadgets in association with global brands. It main purpose or aim is to
provide high quality mobile phones to their customers which can easily be affordable by them
without doing any kind of compromise with the quality (Bullitt Group Ltd. 2019). Bullitt-group
Ltd. mainly operates within consumer electronic industry and sell their products and services in
around 75 nations. It is an organisation which has very limited staff members which helps them
in order to perform their goods and services at the marketplace.
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Business environment
It refers to an environment which includes all the internal as well as external factors
which highly influence the overall functioning of management, customers, staff members,
demand, supply as well as business regulations. It has been said that any kind of external
addition in the internal forces such as government rules and regulations, suppliers, customer
expectations, economic changes, employees, supply and demand, technological innovation,
social trends and market trends influence the performance as well as functionality of a business
organisation. In general, business environment includes different types of situations, events or
occasions which affects the overall process of business in both positive as well as negative
manner (Bitkowska 2019). There are different types of forces which are classified into internal
and external environment which consists of various factors who might influence the activities
along with functioning of business organization together with decision making process. Apart
from opportunities business environment provide various threats to the organization operating
their business functions at the marketplace. Both internal as well as external environment are
going to be discussed and analysed below so that positive decision can be developed.
Internal environment refers to the elements, conditions, situation as well as forces arise
within the boundaries of business entity. Generally it includes all those things which are
controllable and manageable by the staff members of the company. Therefore it has been
analysed that all the factors which are available within the organizational boundaries are known
as internal elements. In the present context of Bullitt-group Ltd, some of the most essential
internal environment includes culture of the organization, staff members, owners and
shareholders, resources, equipment’s and so on. Owners are the one who start the business entity
and develop a strong market share to beat the competition. In reference to Bullitt-group Ltd
owners of the company are Colin Batt, Richard Wharton & David Floyd. These are the personnel
who have full right and authority to modify strategies and policies of the company any time to
meet the expected goals and objectives. Hence it can clearly be said that owners plays very
essential role within the organization and develop strategies to attain their goals effectively
(Child, 2015). Another integral part of the company includes employees who mainly perform
their functionality according to the set standards. If we talked about present organization, there
are around 130 staff members who plays very significant role in order to manufacture, design,
sell and promote products of the company at the marketplace with the help of international
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