This document discusses the importance of organizational behaviour in understanding employee behaviour and thoughts. It explores the role of organizational culture in encouraging better performance and motivation. The document also examines different theoretical models, such as Charles Handy's culture theory and Hofstede's model of organizational culture, to understand how culture can improve organizational effectiveness and communication. Additionally, it evaluates the impact of culture on employee motivation and how companies can use culture to enhance their future success. The case study focuses on Tesco Plc, a multinational retailer, to provide practical examples.