Relevance of Geographical Tourism Approaches in Tourism Marketing Practice

Travel &
Tourism

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
Critical evaluation of traditional and generic marketing approach..........................................................3
Geographical approaches towards tourism.............................................................................................4
Explanation of marketing initiatives........................................................................................................5
Relevance of geographical tourism approaches in tourism marketing practice......................................6
CONCLUSION...............................................................................................................................................7
REFERENCES................................................................................................................................................8

INTRODUCTION
Tourism marketing refers to a marketing related to tourism activities through which the
visitors are attracted towards a particular city or a country (Yoo and Gretzel, 2016). It helps in
promotion and marketing of tourism. Also this helps in increasing the tourism income of a
country. It increases the inflow of visitors and tourists visiting a country during a particular
period of time. In this report, specific analysis will be done on evaluation of marketing approach
for tourism, theoretical approaches for tourism. Additionally, focus will be made on explanation
of marketing initiatives and discussion of approaches in the tourism marketing practice.
MAIN BODY
Critical evaluation of traditional and generic marketing approach
Traditional marketing-
Traditional marketing is a type of marketing which has been going on for many years and has
been quite successful (Bowen and Whalen, 2017). Its methods include pamphlets, flyers,
billboards, TV advertisements, radio advertisements, print advertisements and newspaper
advertisements etc.
Techniques of traditional marketing-
 Pamphlets- Pamphlets can be used for traditional marketing. In it, papers are distributed
to many people containing details regarding the product or service which the company
wants to sell in the market.
 Flyers- Flyers are another form of traditional marketing (Teo, 2017). In it, papers are
given just like pamphlets in different areas designated to different salespersons.
 Billboards- Billboards are used for advertising on a mass-scale and involve a lot of
expenditure on the part of a company. Therefore, they can be used by firms to market and
promote their products and services.
 TV advertisements- They are an expensive form of advertisement in traditional
marketing approach. They can be used by the companies to reach audience at a mass-
scale and can quickly increase the sales of a product or a service.
 Radio advertisements- Radio advertisements can be used by the firms so that a mass
audience can be reached. Companies can make use of this technique so that they can
target the audience living in far-off villages also.
 Print advertisements- Print advertisements can be found in different magazines and
involve a lot of expenditure on the part of the firms. They can result in higher revenues
for the firm if the right audience is targeted.