Business Management: HRM Practices and Operational Challenges

Business management

Table of Contents
Business management......................................................................................................................1
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Issue concerning with management of people as BMW enlarge its production and distribution
facilities........................................................................................................................................3
What BMW covey image? Kind of behaviour expected from employees. Does HRM practices
encourages or discourage employee behaviour...........................................................................4
Is increased overseas production likely affect HRM policies.....................................................5
Advantages and disadvantage in respect of performance related play........................................5
Benefits that BMW gain from old workers and problems associated with them. How HRM
practices change to deal with problems.......................................................................................6
PART B...........................................................................................................................................7
Assumption of McGregor’s theory of X and Y...........................................................................7
Maslow’s theory..........................................................................................................................8
Difference between Herzberg’s hygiene and motivation factors................................................8
Psychological contact..................................................................................................................9
PART C...........................................................................................................................................9
Managerial challenges in setting operation system.....................................................................9
Tendency towards globalisation help or hinders Zara success....................................................9
Operational strategy of Marks & Spencer and identify difference from Zara...........................10
Organisation strive excellence and some face operational challenges to become world leader.
...................................................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The business management is most important for successful implementation of business
activity or operation. All the task will be well organised prioritise in such a way so that business
goal can be easily achieved by them. The report contains assignment in three parts. In first part,
using case study of BMW is defining that covers all the aspect related with Human resource
management. In part second, theories of motivation have been explained to understand human
nature and how they get motivate (Santoro, 2019). In last part, report covers all the aspect related
with the managing operations and quality. All three aspects are very essential to understand as
this will leads towards greater good image of company in front of target audience and generate
more sales as well as net profit of company. The department of human resource manage all
employee and workforce and motivates them to accomplish business goal.
PART A
Issue concerning with management of people as BMW enlarge its production and distribution
facilities.
The BMW is commonly famous as Bayerische Motoren Werke AG. This one of German
leading multinational corporation that deals in the production of luxury vehicles and
motorcycles. This is founded in 1916 in parts of German. In order to enlarging its profitability in
others parts of world company decided to expand its production and distribution facilities. This
will leads towards major issue or problem related while managing people that is workforce
within the organisation (Lin, 2017). The biggest challenge that BMW face in its HRM while
managing whole workforce people.
Tracking team productivity- For the successful company like BMW has to go through
the major issue that is tracking each team productivity is going into the right direction or not
while operating its production and distribution activity. The workplace is continuously changing
due many reasons like globalisation or pandemic. So tracking or evaluating must be implanted
by the HR of company so they does not go out of track for fulfilling organisational goal.
Managing communication among team-This is also one of the major issue has been
faced by the BMW company as they has large number of employee who belongs to different
cultural backgrounds and believes. So as a result company has to face lot of problems related

managing communication in several teams of production and distribution department. Proper
communication is necessary as it will reduce the waste of company and proper flow of
communication will execute within each department.
Managing conflicts- Large numbers of diversified employee create more conflicts due to
lack of effective communication. This will found difficulties in following or regulating HRM
practices. Conflicts will generate within top management to employee workforce when proper
flow of information does not circulate in right medium and at right time.
Retaining talented employee- The Company also finds some issue as the top most
employee has several of option and offers of high salary, incentive from their competitors. So
this is major issue as their talented employee gets swap with other company if company fail to
provide them suitable salary or incentives.
What BMW covey image? Kind of behaviour expected from employees. Does HRM practices
encourages or discourage employee behaviour.
The BMW is well recognised brand that mainly target the premium segment of people. The
BMW company convey very strong, royal image in fronts of target audience as they deliver more
productive solutions in their production and distribution department. It delivers more value to
consumer and employee so that it will update its net profit and strong market position of the
company (Cokins, 2017). The kinds of behaviour expected from employees are must perform in
more organised and directed its efforts of works towards company gaol achievement and success.
The employee of company must provide most satisfied services to target consumer so that it will
automatically build positive image in front of mass consumer. Employee must work hard in
generating more lead and generate more sale to maintain long period of survival in competence
market.
The HRM practices plays great role in motivating, encourage or discourage the employee
behaviour. There is great relation among employee performance as well as HRM practices, it
will impact whole working environment of company (Bullough, 2017). HRM practices build
operational excellence so that each team of employee will leads towards continues improvement.
HR develop training session to encourage continues learning and development of skill of
employee. HRM practices develop governance programs such as organizational discipline and
accountability for filling benchmark of industry. When company fail to fulfill these HRM